What to Expect: On-Air Sponsorship

Lead Times:

  • Contract: Contracts must be fully signed before messages can run

  • Approval Process: Copy messages that do not meet required guidelines may result in the delay of your scheduled start date. We recommend that you submit your copy message for approval several weeks before your start date. Your Michigan Radio Account Executive will work with you throughout the copy process.

  • Copy: Approved copy must be submitted no less than 3 business days before on-air schedule begins. If you have multiple copy messages in your schedule, all copy messages must be submitted and approved before the schedule begins.

  • Payment: If you have a pre-pay schedule, payment must be received no less than 2 business days before your schedule begins.

Copy Guidelines:

**Full Copy Guidelines can be found here**

  • YES:

    • Sponsor legal name

    • Brand name

    • Product/Service description

    • Value neutral, non-promotional

    • Business Location, phone number OR web address


  • NO:

    • Call to Action

    • References to price

    • Inducements to Act

    • Subjective or Comparative Language

Your Message:

  • Live: Your message will be read live by Michigan Radio’s on-air talent

  • Frequency: Your message will air on all three of Michigan Radio’s frequencies simultaneously – WUOM, WVGR, WFUM

  • Streaming: Your message will be heard by radio audiences AND by audiences that are listening via our online stream