What to Expect: Digital Sponsorship

Lead Times:

  • Contract: Contracts must be fully signed before your webtile can be posted. Digital sponsorship agreements require a contract separate from your radio schedule contract.

  • Approval Process: Webtiles that do not meet required guidelines may result in the delay of your scheduled start date. We recommend that you submit your webtiles for approval several weeks before your start date. Your Michigan Radio Account Executive will work with you throughout the approval process.

  • Run Dates: Webtiles run for 1 month increments. If you have a schedule that runs longer than one month, you may use a different creative for each month of your schedule.

  • Image: Approved desktop and mobile sized images must be submitted no less than 3 business days before webtile schedule begins.

  • Payment: If you have a pre-pay schedule, payment must be received no less than 2 business days before your schedule begins.

  • Rotation: Your tile will receive engagement equal to that of the other tiles on our website at any given time. Your digital sponsorship is not based on impressions or clicks, and amount of impressions or clicks are not guaranteed

Design Guidelines:

**Full Design Guidelines can be found here**

  • Color: Any creative with a white or near-white background requires a one pixel minimum border within the allotted space to differentiate from the site background

  • Font: 1 font should be used throughout tile. Multiple font usage may be rejected.

  • Words: 10 words or less – must follow Michigan Radio copy guidelines

  • Logo: Your logo must be on your creative

  • Graphics: One graphic (in addition to your logo) will be accepted


  • Sizes: Both sizes of creative are required for any digital schedule

  • Desktop: 300×250

  • Mobile/Responsive: 320×50

  • DPI: Required 72 dpi for all creatives

  • File Type: JPG or GIF are accepted

  • Click-through: You must provide a link that you would like your tile to click-through to.

Webtile Sample: Desktop 300×250
Webile Sample: Mobile/Responsive 320×50