It’s award season for news organizations around Michigan – and Michigan Radio is earning its fair share of recognition for the news coverage that we provided in 2017.
These accolades are a result of our passion to be a valued public service to Michigan – to be a voice for vulnerable populations, covering Michigan politics and drawing attention to situations that affect our state.
As a sponsor, you’ve helped us bring high quality, investigative journalism and local news coverage to our audience across Michigan. In return, with your sponsorship messages read as part of our content, your organization and brand are associated with Michigan Radio, and the credibility that Michigan Radio has earned over the last 70 years.
Thanks for your support – and if you’ve been considering becoming a sponsor, please contact us to find out how you can support award winning journalism and have YOUR organization associated with Michigan Radio!
As a locally owned and operated bank, we truly appreciate Michigan Radio. From morning traffic reports to local news and programs, Michigan Radio keeps its listeners informed, educated and entertained 24 hours a day/7 days a week. Bank of Ann Arbor is proud to continue its support of Michigan Radio. We share one very important value—we both help our communities.
While we’ve expanded beyond Ann Arbor to Ypsilanti, Saline, Plymouth and Birmingham, our mission remains the same—helping local people and businesses thrive through our time, effort and financial resources, and by making customers our top priority.
Since 1996, Bank of Ann Arbor has been steadfast in our local support. We’ve contributed over $5.4 million to help support area nonprofit organizations, schools, faith-based institutions, the arts and others. Each year Bank of Ann Arbor supports more than 200 nonprofit organizations and charities throughout Southeast Michigan.
From our recent Birminghelps campaign that donated $75,000 to Oakland County nonprofits to our free Sonic Lunch concert series, which fills downtown Ann Arbor every summer, we love to help.
So does Michigan Radio. Its listeners can count on our support in the years ahead.
Digital media has changed our media landscape, allowing users 24 hour access to content and giving advertisers another avenue to reach consumers.
As a result, consumers are now the target of more advertising than any other time in history. There has been a 500% increase in commercial ads over the past 20 years.
Despite $200 billion being spent on advertising each year, businesses are only reporting a 2% growth.
Advertising burn out is causing the opposite of the intended effect of marketing. For example, digital ads experienced as intrusive are inadvertently causing consumers to stop using those very brands.
So, how can your brand break through the noise?
Michigan Radio sponsorship offers a solution to this marketing conundrum. Your message takes on value to your customers and prospects when you attach it to something that’s important to them.
Our audience is tuned in to Michigan Radio because they care about the programming that we provide. They listen longer than commercial radio listeners and they don’t change the station during breaks.
Our listeners don’t skip our breaks because our sponsorship messages are part of the programming and they’re brief. The Michigan Radio audience is curious to know who is supporting us and they want to support our sponsors.
Your message can reach an audience that is engaged, both with our programming and sponsors.
Lift your brand above advertising overload with a Michigan Radio sponsorship.
Running a balanced schedule on Michigan Radio means that your spots will be placed in multiple dayparts, which means you can reach more Michigan Radio listeners.
Here’s why that matters:
Quality: The Michigan Radio audience is high quality all the time: No matter when you run your schedule, your sponsorship messages will reach the most educated, affluent, influential and engaged audience in the state.
Quantity: Drive times aren’t the only time that people listen to Michigan Radio. Some of our most popular programming is in the evenings and on the weekends, like Fresh Air, The Moth, This American Life and On Being.
Value: Placing your spots in broader and more varying dayparts helps you get more spots for your budgeted marketing bucks, helping increase your reach and frequency without increasing your financial investment.
Don’t miss out on reaching as many of our listeners as possible! Contact us today to request a customized sponsorship schedule!
By Carolyn Bloodworth, Secretary and Treasurer, Consumers Energy Foundation
Every hour of every day, Michigan Radio links communities across Michigan by sharing information and stories about our state and the people who make it a great place to live. The Consumers Energy Foundation is proud to continue our support of Michigan Radio because it shares our mission of building and bringing our state’s communities together.
The Consumers Energy Foundation is the philanthropic arm of Consumers Energy, Michigan’s largest energy provider. We fulfill our company’s mission to deliver hometown service by investing in and supporting good, thoughtful work that goes on across the state.
That takes many forms, whether it’s dollars to help Flint high school students attend college, to preserve environmental habitats, or to build recreational trails that get people outdoors. We’ve put our support behind initiatives that enhance the culture of the places we live, from expanding children’s museums to renovating historic theaters. Our impact touches all of our state’s residents, even the penguins and polar bears at the Detroit Zoo!
We value Michigan Radio’s efforts to inform people, to give a voice to everyone in our communities and to shape public policy. Michigan Radio and its listeners can count on us to continue our support for their important mission.
Michigan Radio’s audience growth in 2016 and 2017 was unprecedented. More important, perhaps, than knowing that more people are listening, is understanding WHY they are listening.
Michigan Radio listeners have a commitment to core values that translate to a level of support for the station that goes far beyond their financial membership. Michigan Radio listeners are more likely to highly recommend the station in general, and their favorite programs in particular, to others.
The Public Radio Techsurvey from Jacobs Media helps to provide an understanding of why our audience listens to Michigan Radio in the first place and underscores the values-based nature of the relationship between stations and listeners.
Learning, credible and objective programming, new perspective, respecting the listener’s intelligence, and balance are all key components in explaining the appeal of Michigan Radio to those who value it most. The programs, the hosts and the specific content are, of course, important, but it’s the core value that Michigan Radio stands for that make it the most appealing to our listeners.
Simon Sinek discusses in his TED Talk why it’s essential for brands to “start with why.”
“People don’t buy what you do, they buy why you do it,” says Sinek.
This is where the value to your brand comes in.
Our listeners are loyal to Michigan Radio because they value what we provide – they value it enough that they recommend it to their friends and family, and they value it enough that they pay for it, even though they don’t HAVE to.
Your sponsorship message on Michigan Radio lets our listeners know that you value what they value. Your association with Michigan Radio creates the halo effect, which lends YOUR brand credibility, just by association with us!
By Terry Carella, Director of Communications, Western Michigan University Cooley Law School
Western Michigan University Cooley Law School was established in 1972 to provide an opportunity to those who share the dream of becoming a lawyer. We excel in teaching not only the law but how to practice it competently and ethically so students can succeed in today’s – and tomorrow’s – world.
We are proud to be a part of Western Michigan University, one of the nation’s top 100 public universities. WMU is rated by the Carnegie Research Foundation as a “high research” institution, by U.S. News as a top-tier university, and by Washington Monthly as a “best buy” and top-100 university.
In WMU we have a partner that enthusiastically shares our access, teaching, service, and professionalism philosophies. With three shared-degree programs already in place, we are now building many new opportunities for learning, research, and job placement.
Cooley has always been a leader in innovative legal education by providing students with knowledge of the law, the skills they need to practice it competently, and the ethics they must observe while doing so. WMU-Cooley’s philosophy of knowledge, skills, and ethics prepares students well to practice law.
WMU-Cooley Law School has been a proud partner with Michigan Radio for more than a decade. We collaborate with Michigan Radio to connect with prospective students and alumni across the state. Sponsoring Michigan Radio allows us to reach an educated, affluent audience.
By Diane Willcox, Director of Marketing & Communications, Wharton Center
Wharton Center for Performing Arts is celebrating 35 years of inspiring programming and outreach that benefit the entire state.
Cherishing the belief that art is integral to living a fuller, richer and more purposeful life, Wharton Center presents work that is intended to connect with the creative spirit. Community can be created simply by sharing a meaningful performing arts experience with others. This outlook has led to programming Broadway shows like An American in Paris and Disney’s The Lion King, as well as presenting Michigan-born artists like Jeff Daniels, as well as world-renowned artists from different genres, including Yo-Yo Ma, Dance Theatre of Harlem, Natalie MacMaster and Maceo Parker.
Located on the campus of Michigan State University, Wharton Center is home to the Wharton Center Institute for Arts and Creativity. The Institute, supported by the MSU Federal Credit Union, creates life-changing programs for schools, families, aspiring professionals and adults. Each year these programs serve over 30,000 Michigan residents ranging from Traverse City to Flint, to Grand Rapids, East Lansing, Jackson and beyond.
Michigan Radio is integral to supporting Wharton Center’s mission by allowing us to reach out to an audience that is as passionate and as open to the possibilities of the performing arts as we are. We are privileged to collaborate with Michigan Radio to build ties with listeners with whom we can share our stories.
Michigan Radio’s listening audience has grown substantially across the state. According to this spring’s Nielsen Audio Report*, the station’s weekly listening audience grew by 3% in Detroit, 12% in Grand Rapids, 21% in Flint, 24% in Ann Arbor, and 26% in Kalamazoo. Michigan Radio continues to be the top NPR station in each of these markets.
Michigan Radio’s audience growth in West Michigan is particularly noteworthy, as the station now ranks among the top three stations in both Grand Rapids and Kalamazoo in terms of average listening audience. This top three ranking includes both commercial and public radio stations serving these markets. Michigan Radio also remains the most-listened-to radio station of any kind in Ann Arbor, a distinction the station has held for over a decade.
This recent audience growth solidifies Michigan Radio’s position as Michigan’s most-listened-to NPR station, and among the top public radio stations nationwide in terms of listening audience.
In addition to the station’s over-the-air broadcast audience, more than 100,000 people across the state listen to Michigan Radio’s online audio stream each month.
If your business isn’t already reaching the Michigan Radio audience with your sponsorship message – what are you waiting for?
Contact Us today to be heard on Michigan Radio across the state!
*Source: Nielsen Audio- Spring 2017; Persons 12+, Mon-Sun, 6AM-12Midnight.