We’ll let you in on a secret – when it comes to sponsorship, less is more.
Our listeners respect the clear subtlety with which our sponsors present themselves– you can get your message across without the promotional language and repletion you hear on commercial stations. We call this value “The Halo Effect”.
The Halo Effect is is defined as “the positive sentiment that listeners have towards companies that support the community service of NPR and public radio stations”. This powerful benefit provides clear benefits to our sponsors including perceptions of increased quality, credibility and communication connection. To maintain the Halo Effect, we uphold a set of best practices that enhance consideration of public radio, many of which we previously mentioned.
On Michigan Radio, sponsorship messages stand out. Corporate sponsors support a public service and our success isn’t rooted in revenue. Our listeners see the value in that.
According to the National Institute of Health, middle aged women are the most likely to take advantage of alternative and complementary medicine.
Because 45% of our listener base is made up of women with a median age of 49, your message will directly reach your target audience.
Also, with our audience being 156% more likely than the average American to have an individual income of over $100,000 and 199% more likely to have earned a Master’s Degree, you will also reach an educated, affluent community to promote your business!
Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your health services business!
You’ve heard about branding and how important it is for the success of your business. You have put time and energy toward making your logo recognizable and becoming a ‘household name’ in your industry. You’ve had meetings, both internal and external, about the best way to differentiate your business from the steady stream of competitors out there.
Are you still feeling like you don’t really have your arms around this “whole branding thing”? Great news! Michigan Radio can help with that!
Most people think “name brands” when they think of branding: “Kleenex”, “Coca Cola”, “Microsoft”, “Ford”.
They are right. Kind of.
So what is branding, precisely? Isn’t it the same thing as marketing?
Branding is strategically building your name, planning to make yourself recognizable and managing what your customer base thinks of when they see your logo or hear your business name.
Marketing is carrying out your branding plan: creating your logo, placing your ads, writing your copy. Marketing is the tactical part of your branding plan.
Now that you know what branding is, learn more about managing what your customer base thinks of when they think of in the next post of the series.
See all the posts in the ‘Branding with Michigan Radio’ category here or go to the next post here.
Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer! By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.
Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help your coffee and tea business grow!
Because we deeply value our Corporate Support community and we know how important your contribution is, we’re excited to connect with your organizations on these platforms and to broaden our Corporate Support community.
We use social media to showcase our appreciation of your contributions and support, and interact with your organizations. We also use social media to share general marketing information and let our sponsors and prospective sponsors know about sponsorship opportunities.
Our Corporate Support Social Media platforms run separately from the Michigan Radio general station platforms to maintain the journalistic integrity of our station’s content.
Connect with us on social media and sign up for our bi-monthly e-newsletter to stay in touch with Michigan Radio Corporate Sponsorship.