By Christa Quinn, Account Executive
Nothing. Just a cute face to get your attention. We all need to see a cute puppy face every now and then, right?
I want to discuss the second most frequently asked question I get: how much does it cost? The answer, is kinda complicated. It really depends on what a business or organization wants. So, let’s group into two categories: events and long-term awareness.
Event campaigns on Michigan Radio usually run between one and four weeks. The messages are more frequent so that the repetition of the message has time to resonate with the listeners. Michigan Radio has a monthly cume (the total number of different persons who tune into a radio station during the course of a daypart for at least five minutes) audience of just over one million people, so trying to get to as many ears as possible in a short amount of time is key. Let’s say a local symphony orchestra would like to promote a concert that will feature a special guest artist. That organization would probably want to run 20 messages over the course of 10 days for around $2,000.
Ding! Ding! Ding! The magic formula to Michigan Radio pricing is $100/spot! Nope. That’s a general price for messages that are Run-of-Schedule or ROS. ROS messages are randomly placed during Michigan Radio’s broadcast schedule Monday through Sunday between 5am and 11pm. It’s in Michigan Radio’s best interest to give these messages the best possible placement so that the message can be heard by as many ears possible. It’s not uncommon for the operations manager to finagle the spot placement so that spots get the best placement. Our ops manager is pretty awesome like that.
The other side of the coin is an awareness campaign. Awareness campaigns are longer term campaigns that last from six months to one year, and are often renewed. Let’s say a major corporation would like to support the fact-based independent journalism that Michigan Radio produces each and every day. This corporation is passionate about its customers knowing that it is invested into the intellectual health of the community. It wants to reach business owners, leaders and decision makers, so perhaps the focus of when people are driving to and from work (it WILL happen again) is an important time to air the messages. Let’s also say that this corporation wants to reach Saturday errand runners too. Together, the team at the corporation and I sit down and build an effective schedule that meets the needs of the purpose of the campaign and we build pricing from th
The dayparts on Michigan Radio are divided up in to MANY categories. For example, morning drive is from 5am-10am. That’s when Morning Edition and the BBC Newshour air, so it’s prime time. Mid-days are 10a-3p, and afternoon drive is 3p-7p. There are many more options, some of which combine into larger segments. All of the dayparts have different pricing, and it’s up to the corporations and me to come up with a schedule that fits the goals and budget of the corporation.
Contact us to learn more about getting your message in front of our audience.
2020 is a federal and state election year.
As a listener, we’re sure you know that Michigan Radio is a reliable, unbiased news source for political and election coverage, so it may not surprise you that we see a significant increase in listener engagement and visits to our website in election years.
This is also a time when the flood of political ad spending can be heard on and seen in all commercial media. But Michigan Radio in different.
Michigan Radio does NOT air political ads
This means that YOUR message will not drown in the clutter of obtrusive and aggressive political messaging that you will hear and see elsewhere. Without the competition of such intrusive advertising your message will stand out and be heard by our appreciative audience.
When weighing your options for your marketing plans, mark that election year audience growth means your impressions and reach also increases, which means more bang for your buck!
Contact us to find out more about maximizing your exposure with our listeners and rise above the others in this election year!
Tech Elevator is an intensive educational provider helping individuals and companies acquire in-demand technology skills for the modern workforce.
Through our 14-week, full-time and in-person coding bootcamps, we teach students with a variety of backgrounds to become software developers while helping them build necessary career readiness skills and career connections through our Pathway Program™ to land a meaningful job. Our Detroit campus is housed at TechTown and works with companies like GE Aviation, Accenture, Duo and Cengage to help connect them to qualified students to join their technical teams.
Founded in 2015, we’re proud of our outcomes which have earned us a leading national bootcamp position based on our 91% job placement rate and nearly $60,000 average salary of our grads through CIRR, the Council on Integrity Results in Reporting (cirr.org).
We’re proud to partner with Michigan Radio to share information about our programs knowing that we’re reaching an audience that is committed to life-long-learning.
Learn more about Tech Elevator
Please join us in welcoming Holli Eaton as our new Director of Corporate Support!
Holli has spent her entire career working with Fortune 500 brands in new business development and sales management. Her experience spans across a wide variety of industries having worked for Valassis, Coupons.com, University of Michigan Athletics, Domino’s and most recently Thomas Duke Commercial Real Estate. She is most proud of her accomplishments as a Major Gift Officer during her time at University of Michigan Athletics where she had the privilege of working with many incredibly generous donors who helped renovate the South State Athletic Campus.
Holli’s success in corporate media sales includes winning major accounts such as Wal-Mart, Little Caesar’s, and ConAgra. Holli is an active and long-time citizen in the Ann Arbor community serving as a planning committee member of the University of Michigan Softball Academy, Making Strides Against Breast Cancer. She is an avid fan and season ticket holder in both the arts and sports circuits.
One of the first things we learned about Holli is that she is a dedicated Michigan Radio fan and donor; listening at home, in her car, and at work. A little fun fact, Holli is a lifetime swimmer and a big fan of Katharine Hepburn (everything) movies and books.
Please feel free to reach out to Holli directly to welcome her to Michigan Radio!
By Leah Nixon, Director of Communications, National Heritage Academies
National Heritage Academies (NHA) was founded in 1995 when J.C. Huizenga opened Excel Charter Academy, the first of many NHA schools to come. He believed that every child should have the opportunity to receive a great education and schools should be held accountable to produce results. His belief continues to drive the NHA mission forward today.
National Heritage Academies now partners with 88 K-8 schools in nine states serving more than 60,000 students. Our schools are designed to eliminate the achievement gap and provide school choice to families so their children are prepared for success in high school, college, and beyond.
We believe children can reach their full potential with a great college-prep education and a strong moral focus program. Our goal is to see every child build the knowledge, skills, and character they need to excel in school and in life. We make expectations clear, we teach to the needs of each child, and we work hard to make sure our students succeed.
National Heritage Academies has been a proud underwriting sponsor of Michigan Radio since 2004!
Learn more about National Heritage Academies.
by Matt Bower, Varnum Law
MiSpringboard, the Varnum program that provides free legal services to Michigan startup and second-stage businesses, reached a milestone recently when it surpassed the 500th client mark. The firm also recently committed a third tranche of $1 million to the program.
In the seven years since MiSpringboard was launched, Michigan entrepreneurs involved in industries ranging from biomedicine to beekeeping have used the program to get their businesses off to a solid start and ready for growth.
When we started MiSpringboard in 2011, in the midst of the recession, the idea was to support and grow Michigan’s economy in the way we are best equipped to do: by providing free legal services to new businesses, helping them start with a solid foundation and prepare them for growth.
Today, with over 500 clients served through the program, we are still amazed at the talent and technology being developed all across our state, and very proud to have a role in one of Michigan’s great success stories – the development of the entrepreneurial community.
Michigan Radio has been a great way for us to reach others who are committed to our state’s continued growth as a leader in innovation.
More at www.mispringboard.com
Michigan Radio has members across the state, from Houghton to Grand Rapids, from Detroit to Ann Arbor.
Why does it matter that our sponsor’s messages reach members in addition to listeners? Michigan Radio members contribute financially to the station, just like our sponsors do! This means that they already have something in common with our sponsors – support for Michigan Radio!
Just as our members appreciate their pledge drive gifts, our sponsors value the messages we read on air to promote their organizations and events. While members enjoy bringing home their groceries in a Michigan Radio tote bag, sponsors enjoy increased revenue or awareness for their brand.
Not a sponsor yet? Contact us to get started today!
Michigan Radio’s Believed podcast was named a winner of a prestigious Peabody Award in the Radio & Podcast category. This is Michigan Radio’s first Peabody Award.
Hosted by Michigan Radio reporters Kate Wells and Lindsey Smith, Believed is a nine-part series that investigates how former sports doctor Larry Nassar was able to abuse hundreds of women and girls for more than 20 years.
“Michigan Radio is beyond proud to be able to bring the stories of these survivors to podcast listeners across the world,” said Zoe Clark, Michigan Radio Program Director. “We are grateful to the women who were willing to share their stories and hope this reporting will spark conversations aimed at preventing future abuse.”
The Peabody Awards are recognized as one of the highest honors in the field of journalism with the most powerful, enlightening and invigorating stories in television, radio and digital media being celebrated each year.
“To be recognized with a Peabody award for our team’s work on the Believed podcast is most gratifying and humbling,” said Steve Schram, Executive Director and General Manager of Michigan Radio. “We also appreciate the efforts of NPR who helped raise the profile of our work with the distribution of Believed on NPR programs and podcast providers.”
Believed was a first-of-its-kind collaboration between a member station and NPR, which distributed it.
“This is such well-deserved recognition for the team at Michigan Radio. They tackled a challenging investigation with tremendous tenacity and sensitivity,” said Anya Grundmann, SVP of programming and audience development at NPR. “Believed is a perfect example of how podcasting has extended public radio’s mission to give voice to people and ideas that help us see our world more clearly.”
In addition to winning a Peabody, the podcast has also been recognized with a Dart Award for Excellence in Coverage of Trauma from the Columbia School of Journalism, a Scripps Howard Award for Radio/Podcast In-Depth Coverage, and an Award for Excellence in Coverage of Youth Sports from Penn State University’s John Curley Center for Sports Journalism.
Michigan Radio has won dozens of awards in 2019 for our 2018 coverage, including Station of the Year from the Michigan Association of Broadcasters and Outstanding News Operation from the Associated Press. A full list of the awards Michigan Radio and Believed has won can be found here.
As a sponsor, you’ve helped us bring high quality, investigative journalism and local news coverage to our audience across Michigan. In return, with your sponsorship messages read as part of our content, your organization and brand are associated with Michigan Radio, and the credibility that Michigan Radio has earned over the last 70 years.
If you’re not a sponsor yet, contact us to find out how you can become a supporter of our programming and upcoming projects.
Smart branding is placing the focus on what makes your organization unique and fantastic, and builds recognition from that foundation.
Strategic marketing is planning where to place and how to deliver your message in a way that builds value for your brand.
Sponsorship on Michigan Radio achieves both, adding value to your brand by associating it with high-quality, trusted content.
A well-crafted sponsorship schedule delivers a consistent and meaningful message to our audience that conveys your support of a resource they value.
Customized messages promote events or specific aspects of your product and service that underscore the essential value of your brand.
Show our engaged audience that you are committed to your brand message and to Michigan Radio with a schedule on-air and online – contact us to learn more!
Check out the other posts in our Branding with Michigan Radio series!
In-vehicle media options have grown exponentially in recent years. With the addition of dashboard screens and bluetooth, AM/FM radio competes with satellite radio, streaming audio, owned music and other content.
However, despite the increased options, according to Inside Radio, 84% of Americans who have been in a car or truck in the past 30 days say they continue to use radio there.
Even as competition for dash-space becomes more competitive, carmakers are still keeping broadcast radio as standard equipment in their new models because they know that’s what consumers want.
Your sponsorship message on Michigan Radio reaches the ears of listeners in their cars, in their homes and on their streaming devices. Contact us to find out how to get the most of your sponsorship message!
Source: Inside Radio