In the rapidly changing industry, it is essential to build relationships with decision makers at businesses that are seeking insurance solutions that you can provide.
In fact, our listeners are 98% more likely than the average American to be the purchaser of insurance at their place of work, and with 53% of listeners obtaining their medical insurance from their places of work, reaching out directly to individuals looking to purchase policies in the healthcare marketplace is essential to diversifying your client base.
In Addition, The Affordable Care Act has increased the number of people with insurance, but many of the newly insured have Medicaid or Medicaid HMO plans, which have a lower profit and higher rate of claim. NPR listeners are 67% more likely than the average American to have a traditional fee-for-service health plan and half as likely to have Medicaid, meaning that you can sell your high quality insurance services to those who are looking for just that.
Michigan Radio can reach the audience that is looking for YOU to meet their insurance needs.
Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your health insurance business!