By Chelsea Roberts, Account Executive
Facts and Feelings, Demographics and Trust. This post shares data for healthcare leaders in communications, marketing, and business development.
Key Takeaways:
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NPR is the most trusted brand partner in America among agency and marketing executives (The Myers Report, 2019). As your healthcare organization works to maintain public trust, transparency, accessibility, and compassionate care in the Covid-19 era, Michigan Radio(NPR) is optimally positioned to do this work with you through corporate sponsorship campaigns.
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The NPR listener is concerned about their health and well-being, both inside and out. 81% of our listeners say they are “always looking for ways to live a healthier life.”
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NPR listeners are early adopters of technology. Combine this with their commitment to health and the likelihood (81%) that they will have insurance, the NPR listener is a strong demographic for organizations looking to market telehealth services.
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The NPR listener is 53% more likely than the average American to carry Point-of-Service health insurance, which allows for greater flexibility in visiting specialists. NPR listeners are 67% more likely than the average American to have a traditional fee-for-service health plan. They are half as likely to have Medicaid.
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NPR listeners are 98% more likely than the average American to be purchasers of health insurance policies at their place of work.