Michigan Radio has the high-quality audience that you have been trying to reach. Our audience cares about the content that we bring to them and they care about our sponsors. Our listeners are engaged: 74% said that they are more likely to do business with a company that sponsors public radio.*
Our listeners care about Michigan – just like you do. Just like we do. We know that our listeners care because of their high level of engagement with projects like The Next Idea, which is focused on moving Michigan forward in a positive way. The Next Idea has gotten an increasing level of attention from our audience online: users are spending more time reading The Next Idea essays than they are with any of our other digital content.**
We produce The Next Idea right here at the station in Ann Arbor. Your sponsorship dollars support programs and projects like The Next Idea directly, as well as helping us remain an NPR News station.
By becoming a Michigan Radio Corporate Sponsor, you let our listeners know that you support the positive conversation that we are having about Michigan’s future.
Michigan Radio is good for Michigan. Sponsorship of Michigan Radio lets our audience know that you are good for Michigan, too.