By Lisa Quinn, Marketing Coordinator, Alden B. Dow Home & Studio
The Alden B. Dow Home and Studio is an architecturally significant Mid-Century Modern structure, designed by Michigan’s sole architect Laureate, Alden B. Dow.
This National Historic Landmark located in Midland, Michigan is a multi-faceted organization that not only inspires area youth through extensive educational programming; engages the community through special events and camps; provides researchers and historian with extensive collections of original documents; but creates an exciting and inspiring touring opportunity that is unique to the Mid-Michigan region.
Supporting Michigan Radio and NPR allows us to reach loyal brand purchasers and potential new customers as well as hit multiple goals at once; executing our radio and digital campaign; and drive traffic to our website.
Through our sponsorship, Michigan Radio allows us to share our message with a listening audience that is not only focused on a “Life Long Learners” lifestyle, but want adventure, travel, and experiences that are both educational and fun in nature.
Our Michigan Radio driven traffic often includes individuals that are passionate and curious. People connected to their local communities and tuned in to the latest public affairs that often return for tours and bring their friends and family. This helps us grow our presence on a state and national level.