Here we are in December, with a busy year ahead of us! Are you planning for success in 2018? A marketing plan is essential to building your business, providing a guideline for your goals and strategies and a document to analyze your success at the end of the year.
As you consider your marketing plan, there are a few questions to be considered:
General vs. Specific – Are you trying to build general awareness or do you want to promote a specific event or product?
Audience – Who are you trying to reach? Where do they live? Are they affluent, educated? What are their buying habits?
Budget – How much have you allocated to marketing and growing your business?
Once you’ve built your plan, let us help you meet your goals!
We can customize a campaign to focus the attention on a specific product or event, or we can build a branding campaign to build awareness for your company.
With a Michigan Radio Sponsorship, you will reach our highly-coveted audience of affluent, educated and engaged Michiganders across the bottom half of the state.
Consider making a Michigan Radio Sponsorship a part of your marketing plan for 2018 – contact us for more information.