You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio?
Here are the top reasons to air your message with Michigan Radio vs. a commercial station:
-
Your message reaches more of Michigan without losing the localized feel of radio
-
Your message stands out on our uncluttered air, since we only air 1-2 minutes of sponsor messages an hour (versus 15-20 minutes of ads on commercial radio)
-
Your message reaches an engaged, affluent and educated audience
-
Our audience is 74% more likely to do business with a public radio sponsor, due to the Halo Effect
-
We’re community minded – we care about what our listeners care about and what YOU care about