Converting Obstacles to Opportunities: Timing Your Message by Buying Cycle
At any given time, Michigan Radio listeners are thinking about making important purchases. Researching is the first step of the ‘buying cycle’, and according to marketing studies, most people research major purchases for several weeks before buying.
We’ve listed some top categories of purchases along with the average number of days a consumer spends in the buying cycle before the purchase is made.
Michigan Radio reaches an educated and affluent demographic across the state, Both our members, who support the station financially, and our listeners in general, tend to patronize Michigan Radio sponsors.
Your long-term sponsorship campaign on Michigan Radio keeps your brand top-of-mind with our listeners, no matter where they are in the buying cycle.
In addition, the public radio halo effect also ensures that our listeners have positive feelings about your brand – feelings that only get stronger the longer your message runs on Michigan Radio!