Your Sponsorship Reaches Michigan Radio Members Across the State

Michigan Radio has members across the state, from Houghton to Grand Rapids, from Detroit to Ann Arbor. Why does it matter that our sponsor’s messages reach members in addition to listeners?  Michigan Radio members contribute financially to the station, just like our sponsors do!  This means that they already have something in common with our sponsors… Continue reading Your Sponsorship Reaches Michigan Radio Members Across the State

Your Brand Can Thrive in the Age of Advertising Overload

Digital media has changed our media landscape, allowing users 24 hour access to content and giving advertisers another avenue to reach consumers. As a result, consumers are now the target of more advertising than any other time in history. There has been a 500% increase in commercial ads over the past 20 years. Despite $200… Continue reading Your Brand Can Thrive in the Age of Advertising Overload

The Core Values of a Michigan Radio Listener

Michigan Radio’s audience growth in 2016 and 2017 was unprecedented.  More important, perhaps, than knowing that more people are listening, is understanding WHY they are listening. Michigan Radio listeners have a commitment to core values that translate to a level of support for the station that goes far beyond their financial membership. Michigan Radio listeners are… Continue reading The Core Values of a Michigan Radio Listener

Align Your Brand with Michigan Radio

We’re proud to share that NPR has been named 2020’s ‘Brand of the Year’ by the  Harris Poll EquiTrend News Service. More than 45,000 U.S. consumers voted on 4,000 brands. The “News Service” category includes newspapers, news websites, wire services and news aggregators. NPR ranked the highest in this category when voters considered familiarity, quality… Continue reading Align Your Brand with Michigan Radio

Converting Obstacles to Opportunities: Timing Your Message by Buying Cycle

At any given time, Michigan Radio listeners are thinking about making important purchases.  Researching is the first step of the ‘buying cycle’, and according to marketing studies, most people research major purchases for several weeks before buying. We’ve listed some top categories of purchases along with the average number of days a consumer spends in the… Continue reading Converting Obstacles to Opportunities: Timing Your Message by Buying Cycle

Converting Obstacles to Opportunites: Sponsorship Copy & The Halo Effect

As you consider Michigan Radio sponsorship as a way to promote your business, mission or event, you should also be considering the copy message you’d like to air. Your copy message is an important consideration: not just any message, but the right kind of message. An appropriately worded sponsorship message is one that resonates with the… Continue reading Converting Obstacles to Opportunites: Sponsorship Copy & The Halo Effect

Looking Beyond Ratings

Marketing professionals, like gourmet chefs, are on the lookout for key ingredients when they are planning their strategy. Specifically, when buying radio, those in the know are looking at things like reach, frequency and ratings. Michigan Radio has the numbers that the professionals are looking for. As the most listened-to public radio station in the… Continue reading Looking Beyond Ratings

How to Keep Your Brand Growing

Studies* have shown that sponsorship of public radio continues to benefit brands after years of sponsorship.   Not only that, sponsorship benefits actually INCREASE over time – the more your name appears on public radio, the more your brand awareness with our listeners increases.  There is no sign that brand awareness ever “levels off” – so… Continue reading How to Keep Your Brand Growing

Good For You, Good For Michigan: Stateside

Stateside  covers a wide range of Michigan news and policy issues — as well as culture and lifestyle stories. In keeping with  Michigan Radio’s broad coverage across southern Michigan, Stateside focuses on topics and events that matter to people all across the state. Your sponsorship dollars support the programs and projects that we produce at the station as well as helping us remain… Continue reading Good For You, Good For Michigan: Stateside

Converting Obstacles to Opportunities: Why Michigan Radio?

You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio? Here are the top reasons to air your message with Michigan Radio vs. a commercial station: Your message reaches more of Michigan without losing the localized… Continue reading Converting Obstacles to Opportunities: Why Michigan Radio?