Industry Spotlight: Financial Services

You have worked hard to make sure that you are convenient, competitive, accessible and, most importantly, a safe financial solution for your customers.

Because our listeners are educated and affluent, they have the income to be an valuable member of your institution. For example, our listeners are 176% more likely than the average American to have an individual income of more than $150,000.

Sharing your message on Michigan Radio demonstrates your credibility through an association with our trusted and proven news service to this valuable community!

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your financial services business!

Converting Obstacles to Opportunities: Why NPR Listeners Take Action Without “Calls To Action”

By Carol Lawrence, Michigan Radio Account Executive

Why do NPR station listeners take action after hearing a message about a company that does not state a specific call to action such as:  “Call now”, “Visit us at…”,  or “Stop by”?  Let’s start with what NPR is, and why NPR airs corporate messages of support to begin with.

NPR, or National Public Radio, is a privately and publicly funded non-profit membership media organization that serves as a national syndicator to a network of approximately 900 public radio stations.  NPR produces and distributes news and cultural programming that is produced by NPR itself and other content providers such as American Public Media, Public Radio International, and Public Radio Exchange.   NPR is known to present fact-based, independent journalism that examines and airs diverse perspectives.  NPR journalists strive to tell stories in ways that transport the audience to the places where news is happening, and introducing the people affected. These are just two of the reasons that NPR is a unique service that is extremely valued by its members, listeners, and sponsors alike.

As non-profit organizations, National Public Radio stations rely on the financial support of listeners and corporate sponsors who, through their contributions, help make possible the service that NPR provides.  When a company makes a contribution to a public radio station, the station in return airs “thank you” messages, which always begin with…”Support for this station comes from…….”.  The essence of the message IS the very fact that the company is providing financial support for the NPR service in that community.  This alone ingratiates the company into the favor of the NPR listener. The secondary information in the message informs the listener about the funder in a “value-neutral, non-promotional” manner to further endear that company into the heart and mind of the listener.  The message can include things such as how many years the company has been in business, the services the company provides, and how to find out more about the company. 

It is understood that whenever a company shares information about their goods and services, in any form, they are doing so with the hope that you and I will take action and use their goods/services.   In other words, we already know that a company wants “action”, with or without an emphatic “call to action”.  And the good news is that if we do decide to take action we now more than ever have all of the tools necessary to find out anything further we would like to know after being introduced to a company of interest.  Even my 88 year old Mother knows how to use “the Google”!

The next time you hear or see an advertisement that begs:  “Come on by!”…or “Call us now!”…or “Don’t Delay!”…. please take a moment and evaluate for yourself.  Isn’t it already implied that the company wants you to do those things?  Why else would they have told you about their offerings?  Are you more compelled to take action because the company told you to do so?  Or like the NPR listener, are you just as, or even more,  compelled to become a patron of a company who spends all of their treasured time with you speaking factually, one-to-one,  to educate you about who they are and what they have to offer,  leaving you to decide for yourself whether or not to “call now”.

National Public Radio stations and their thousands of new and legacy sponsors are proof that when a sponsor message, sans a call to action, is heard on NPR, the listener responds.  NPR listeners know that, like themselves, the sponsor supports the NPR service that the listener values and trusts.  Secondly, the listener knows that the sponsor wants that listener to use their services. The bottom line is this: NPR and its listeners have trusted, proven, intimate relationships, which deliver time and again for the sponsors.   In such a close relationship, a call to action, truly and simply, goes without saying.

Thank You to Our Mid-Michigan Sponsors!

On May 1st we hosted our first Sponsor Appreciation event in Lansing for our mid-Michigan clients.  We enjoyed an afternoon dedicated to recognizing the contributions of valued Michigan Radio sponsors at The University Club of MSU, who provided a perfect venue for our event.

We appreciated getting to know our clients better and sharing with them more information about the programs that their sponsorship dollars support and we look forward to hosting future events for Corporate Sponsors covering all of the Michigan Radio listening area. Keep an eye on your email inbox for an invitation to the next event!

Thank you to the sponsors that were able to join us!

Consumers Energy

East Lansing Art Festival

East Lansing Summer Solstice Jazz Festival

Lansing Symphony Orchestra

MSU Alumni Association

MSU College of Music

MSU Residential College in Arts & Humanities

WMU Cooley Law School

Wharton Center for Performing Arts

Williamston Theatre

Why Public Radio is More Important Than Ever

The new president and CEO of NPR worked for nearly two decades in broadcast radio. But he says it’s his recent experience as a business executive and investor that will strengthen the 45-year-old media organization.

Check out this conversation with Jarl Mohn about the future of public radio on The Diane Rehm Show:

Industry Spotlight: Higher Education

Michigan Radio believes in the power of education and so do our listeners.
Because our audience is unusually well educated, a Michigan Radio sponsorship will allow your school’s message to reach an audience that is interested in investing in their future of their children.

As a financially affluent group, our listeners are uniquely capable of empowering their children by providing them with a strong education.

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you get the word out about what your college or university has to offer!

Industry Spotlight: Elective Healthcare

According to the National Institute of Health, middle aged women are the most likely to take advantage of alternative and complementary medicine.

Because 45% of our listener base is made up of women with a median age of 49, your message will directly reach your target audience.

Also, with our audience being 156% more likely than the average American to have an individual income of over $100,000 and 199% more likely to have earned a Master’s Degree, you will also reach an educated, affluent community to promote your business!

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your health services business!

Industry Spotlight: Coffee Roasters

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!
By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help your coffee and tea business grow!

 

Connect with Michigan Radio Corporate Sponsorship on Social Media

Connect with the Michigan Radio Corporate Sponsorship team on social media!

We’re currently active on Facebook, LinkedIn & Twitter.

Because we deeply value our Corporate Support community and we know how important your contribution is, we’re excited to connect with your organizations on these platforms and to broaden our Corporate Support community.

We use social media to showcase our appreciation of your contributions and support, and interact with your organizations.  We also use social media to share general marketing information and let our sponsors and prospective sponsors know about sponsorship opportunities.

Our Corporate Support Social Media platforms run separately from the Michigan Radio general station platforms to maintain the journalistic integrity of our station’s content.

Connect with us on social media and sign up for our bi-monthly e-newsletter to stay in touch with Michigan Radio Corporate Sponsorship.

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