Your Message Won’t Be Lost in a Sea of Political Ads on Michigan Radio

2020 is a federal and state election year. As a listener, we’re sure you know that Michigan Radio is a reliable, unbiased news source for political and election coverage, so it may not surprise you that we see a significant increase in listener engagement and visits to our website in election years. This is also… Continue reading Your Message Won’t Be Lost in a Sea of Political Ads on Michigan Radio

Welcome Holli Eaton!

Please join us in welcoming Holli Eaton as our new Director of Corporate Support! Holli has spent her entire career working with Fortune 500 brands in new business development and sales management. Her experience spans across a wide variety of industries having worked for Valassis, Coupons.com, University of Michigan Athletics, Domino’s and most recently Thomas… Continue reading Welcome Holli Eaton!

Featured Sponsor: Consumers Energy Foundation

By Carolyn Bloodworth, Secretary and Treasurer, Consumers Energy Foundation Every hour of every day, Michigan Radio links communities across Michigan by sharing information and stories about our state and the people who make it a great place to live. The Consumers Energy Foundation is proud to continue our support of Michigan Radio because it shares… Continue reading Featured Sponsor: Consumers Energy Foundation

Industry Spotlight: Environmental Services

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer! By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers. Contact us to find out more about how a Michigan Radio Corporate Sponsorship… Continue reading Industry Spotlight: Environmental Services

Industry Spotlight: Outdoor Leisure

The Michigan Radio audience is active, affluent and engaged – and they are interested in what you have to offer! 78% of our listeners have participated in a sport within the past 12 months and 65% of listeners own sporting or recreation equipment. In fact, Michigan Radio listeners are 33% more likely than the average American to… Continue reading Industry Spotlight: Outdoor Leisure

Industry Spotlight: Wineries, Breweries & Nightlife

The Michigan Radio audience is intelligent, affluent and engaged – and they are interested in what you have to offer! For example, 90% of listeners say they like to explore new things. As a brewery, exploring new flavors is what you are known for! So why not reach out to the 73% of our listeners who purchase alcohol… Continue reading Industry Spotlight: Wineries, Breweries & Nightlife

Featured Sponsor: Calvin College

By Gail Heffner, Ph.D., Director of Community Engagement Guest Blogger Calvin College, a Christian liberal arts college ranked #1 in the Midwest*, has called Michigan home since its founding in 1876. We are rooted in this vibrant state, with branches of influence across Michigan and around the globe. Indeed, our continuing partnership with Michigan Radio—an… Continue reading Featured Sponsor: Calvin College

Converting Obstacles to Opportunities: Timing Your Message by Buying Cycle

At any given time, Michigan Radio listeners are thinking about making important purchases.  Researching is the first step of the ‘buying cycle’, and according to marketing studies, most people research major purchases for several weeks before buying. We’ve listed some top categories of purchases along with the average number of days a consumer spends in the… Continue reading Converting Obstacles to Opportunities: Timing Your Message by Buying Cycle