Healthcare and the NPR Audience: The Data Narrative for Industry Leaders

By Chelsea Roberts, Account Executive Facts and Feelings, Demographics and Trust. This post shares data for healthcare leaders in communications, marketing, and business development. Key Takeaways: NPR is the most trusted brand partner in America among agency and marketing executives (The Myers Report, 2019). As your healthcare organization works to maintain public trust, transparency, accessibility,… Continue reading Healthcare and the NPR Audience: The Data Narrative for Industry Leaders

What Does a Cute Puppy Have to do with Underwriting?

By Christa Quinn, Account Executive Nothing. Just a cute face to get your attention. We all need to see a cute puppy face every now and then, right? I want to discuss the second most frequently asked question I get: how much does it cost? The answer, is kinda complicated. It really depends on what… Continue reading What Does a Cute Puppy Have to do with Underwriting?

Your Message Won’t Be Lost in a Sea of Political Ads on Michigan Radio

2020 is a federal and state election year. As a listener, we’re sure you know that Michigan Radio is a reliable, unbiased news source for political and election coverage, so it may not surprise you that we see a significant increase in listener engagement and visits to our website in election years. This is also… Continue reading Your Message Won’t Be Lost in a Sea of Political Ads on Michigan Radio

Your Sponsorship Reaches Michigan Radio Members Across the State

Michigan Radio has members across the state, from Houghton to Grand Rapids, from Detroit to Ann Arbor. Why does it matter that our sponsor’s messages reach members in addition to listeners?  Michigan Radio members contribute financially to the station, just like our sponsors do!  This means that they already have something in common with our sponsors… Continue reading Your Sponsorship Reaches Michigan Radio Members Across the State

Radio Remains Top Choice for In-Dash Entertainment

In-vehicle media options have grown exponentially in recent years. With the addition of dashboard screens and bluetooth, AM/FM radio competes with satellite radio, streaming audio, owned music and other content. However, despite the increased options, according to Inside Radio, 84% of Americans who have been in a car or truck in the past 30 days… Continue reading Radio Remains Top Choice for In-Dash Entertainment

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Categorized as NPR

Michigan Radio Audience Growth Across the State

Michigan Radio’s listening audience has grown substantially across the state. According to this spring’s Nielsen Audio Report*, the station’s weekly listening audience grew by 3% in Detroit, 12% in Grand Rapids, 21% in Flint, 24% in Ann Arbor, and 26% in Kalamazoo.  Michigan Radio continues to be the top NPR station in each of these… Continue reading Michigan Radio Audience Growth Across the State

Converting Obstacles to Opportunities: Why Michigan Radio?

You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio? Here are the top reasons to air your message with Michigan Radio vs. a commercial station: Your message reaches more of Michigan without losing the localized… Continue reading Converting Obstacles to Opportunities: Why Michigan Radio?

The Relevance of Radio

With a continuously expanding buffet of choices in media, the world seems to bounce from one screen to another, inundated with information and selections. Where does radio fit in to this new world – more importantly, does it still fit in? You may be surprised to know that 91% of Americans still listen to radio… Continue reading The Relevance of Radio

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Categorized as Audience, NPR

Insights, Not Soundbites: Serving with Integrity

Public broadcasting includes media outlets that operate as a public service.  Unlike commercial broadcasting, public media is non-profit and operates from donations from private citizens and businesses. In previous posts on the principles of pubic media, we talked about what supporting a strong civil society means to us and how we do it. This time we’re… Continue reading Insights, Not Soundbites: Serving with Integrity

Converting Obstacles to Opportunities: “We Don’t Have the Budget for Public Radio in our Marketing Plan”

Your budget is a crucial component in your decision to market your organization. We understand that this is a “make-or-break” aspect of your decision-making process. Value When deciding where your marketing dollars go, we feel it’s important to not just look at the amount, but to also consider the value. Michigan Radio Sponsorship is unlike… Continue reading Converting Obstacles to Opportunities: “We Don’t Have the Budget for Public Radio in our Marketing Plan”