What Does a Cute Puppy Have to do with Underwriting?

By Christa Quinn, Account Executive Nothing. Just a cute face to get your attention. We all need to see a cute puppy face every now and then, right? I want to discuss the second most frequently asked question I get: how much does it cost? The answer, is kinda complicated. It really depends on what… Continue reading What Does a Cute Puppy Have to do with Underwriting?

Believed Podcast wins Peabody Award

Michigan Radio’s Believed podcast was named a winner of a prestigious Peabody Award in the Radio & Podcast category. This is Michigan Radio’s first Peabody Award. Hosted by Michigan Radio reporters Kate Wells and Lindsey Smith, Believed is a nine-part series that investigates how former sports doctor Larry Nassar was able to abuse hundreds of… Continue reading Believed Podcast wins Peabody Award

The Core Values of a Michigan Radio Listener

Michigan Radio’s audience growth in 2016 and 2017 was unprecedented.  More important, perhaps, than knowing that more people are listening, is understanding WHY they are listening. Michigan Radio listeners have a commitment to core values that translate to a level of support for the station that goes far beyond their financial membership. Michigan Radio listeners are… Continue reading The Core Values of a Michigan Radio Listener

Converting Obstacles to Opportunities: Why Michigan Radio?

You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio? Here are the top reasons to air your message with Michigan Radio vs. a commercial station: Your message reaches more of Michigan without losing the localized… Continue reading Converting Obstacles to Opportunities: Why Michigan Radio?

Insights, Not Soundbites: High Quality, High Credibility

Corporate Sponsorship with Michigan Radio creates an impression of quality and credibility for the sponsor because Michigan Radio provides quality programming to our listeners and is viewed as a credible source of news and information. By sponsoring Michigan Radio, you are linking your brand to our quality and credibility and allowing it to “spill-over” onto… Continue reading Insights, Not Soundbites: High Quality, High Credibility

Insights, Not Soundbites: Cutting Through The Clutter

Your message will stand out on Michigan Radio. Why?  Because we have very little clutter. Michigan Radio limits the number of sponsors and the number of messages per program.  This means that our listeners are not inundated with spot after spot about our sponsors, giving your message greater impact and a greater chance to influence… Continue reading Insights, Not Soundbites: Cutting Through The Clutter

Insights, Not Sound Bites: Building Relationships with Public Radio

Public broadcasting includes media outlets that operate as a public service.  Unlike commercial broadcasting, public media is non-profit and operates from donations from private citizens and businesses.* In previous posts on the principles of public media, we talked about what supporting a strong civil society means to us and how we do it with integrity. This… Continue reading Insights, Not Sound Bites: Building Relationships with Public Radio

Insights, Not Soundbites: Serving with Integrity

Public broadcasting includes media outlets that operate as a public service.  Unlike commercial broadcasting, public media is non-profit and operates from donations from private citizens and businesses. In previous posts on the principles of pubic media, we talked about what supporting a strong civil society means to us and how we do it. This time we’re… Continue reading Insights, Not Soundbites: Serving with Integrity

Insights, Not Sound Bites: How We Serve

Public broadcasting includes media outlets that operate as a public service.  Unlike commercial broadcasting, public media is non-profit and operates from donations from private citizens and businesses. In our previous post on the principles of pubic media, we talked about what supporting a strong civil society means to us, as a station. This time we’re going… Continue reading Insights, Not Sound Bites: How We Serve

Insights, Not Sound Bites: Supporting a Strong Civil Society

Public broadcasting includes media outlets that operate as a public service.  Unlike commercial broadcasting, public media is non-profit and operates from donations from private citizens and businesses. As a public media station, Michigan Radio prides itself on supporting a strong civil society.  Which are fancy words for…what? To put it simply, we are committed to improving… Continue reading Insights, Not Sound Bites: Supporting a Strong Civil Society