Converting Obstacles to Opportunites: Sponsorship Copy & The Halo Effect

As you consider Michigan Radio sponsorship as a way to promote your business, mission or event, you should also be considering the copy message you’d like to air. Your copy message is an important consideration: not just any message, but the right kind of message. An appropriately worded sponsorship message is one that resonates with the… Continue reading Converting Obstacles to Opportunites: Sponsorship Copy & The Halo Effect