What Does a Cute Puppy Have to do with Underwriting?

By Christa Quinn, Account Executive Nothing. Just a cute face to get your attention. We all need to see a cute puppy face every now and then, right? I want to discuss the second most frequently asked question I get: how much does it cost? The answer, is kinda complicated. It really depends on what… Continue reading What Does a Cute Puppy Have to do with Underwriting?

Your Message Won’t Be Lost in a Sea of Political Ads on Michigan Radio

2020 is a federal and state election year. As a listener, we’re sure you know that Michigan Radio is a reliable, unbiased news source for political and election coverage, so it may not surprise you that we see a significant increase in listener engagement and visits to our website in election years. This is also… Continue reading Your Message Won’t Be Lost in a Sea of Political Ads on Michigan Radio

Converting Obstacles to Opportunities: Timing Your Message by Buying Cycle

At any given time, Michigan Radio listeners are thinking about making important purchases.  Researching is the first step of the ‘buying cycle’, and according to marketing studies, most people research major purchases for several weeks before buying. We’ve listed some top categories of purchases along with the average number of days a consumer spends in the… Continue reading Converting Obstacles to Opportunities: Timing Your Message by Buying Cycle

Converting Obstacles to Opportunites: Sponsorship Copy & The Halo Effect

As you consider Michigan Radio sponsorship as a way to promote your business, mission or event, you should also be considering the copy message you’d like to air. Your copy message is an important consideration: not just any message, but the right kind of message. An appropriately worded sponsorship message is one that resonates with the… Continue reading Converting Obstacles to Opportunites: Sponsorship Copy & The Halo Effect

Converting Obstacles to Opportunities: Why Michigan Radio?

You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio? Here are the top reasons to air your message with Michigan Radio vs. a commercial station: Your message reaches more of Michigan without losing the localized… Continue reading Converting Obstacles to Opportunities: Why Michigan Radio?

Converting Obstacles to Opportunities: Building Rapport

Building rapport with a customer is the first step in the sales process.  Making that connection can sometimes be difficult, but a Michigan Radio sponsorship can help you start it before you ever speak with your potential customer. The first and most important step to building rapport is finding common ground.  If you are selling… Continue reading Converting Obstacles to Opportunities: Building Rapport

Converting Obstacles to Opportunities: What Makes a GREAT Web tile?

Your digital sponsorship will increase your exposure to Michigan Radio’s highly coveted audience. With more than 900,000 pageviews per month, you can reach the more than 349,000 unique users that visit our website monthly. Make the most of your digital sponsorship with a web tile that will get attention and generate clicks! Contact us to… Continue reading Converting Obstacles to Opportunities: What Makes a GREAT Web tile?

Converting Obstacles to Opportunities: “We Don’t Have the Budget for Public Radio in our Marketing Plan”

Your budget is a crucial component in your decision to market your organization. We understand that this is a “make-or-break” aspect of your decision-making process. Value When deciding where your marketing dollars go, we feel it’s important to not just look at the amount, but to also consider the value. Michigan Radio Sponsorship is unlike… Continue reading Converting Obstacles to Opportunities: “We Don’t Have the Budget for Public Radio in our Marketing Plan”

Converting Obstacles to Opportunities: Why NPR Listeners Take Action Without “Calls To Action”

By Carol Lawrence, Michigan Radio Account Executive Why do NPR station listeners take action after hearing a message about a company that does not state a specific call to action such as:  “Call now”, “Visit us at…”,  or “Stop by”?  Let’s start with what NPR is, and why NPR airs corporate messages of support to… Continue reading Converting Obstacles to Opportunities: Why NPR Listeners Take Action Without “Calls To Action”

Converting Obstacles to Opportunities: “We are too limited in what we can say…”

As a public radio station, our mission is to educate and inform the public. We see our concise and direct sponsorship messages as an expression of this mission. But sometimes those guidelines can feel restrictive: no calls to action, no qualitative comparisons, no subjective language – it can really seem like a lot of NO.… Continue reading Converting Obstacles to Opportunities: “We are too limited in what we can say…”