Smart branding is placing the focus on what makes your organization unique and fantastic, and builds recognition from that foundation.
Strategic marketing is planning where to place and how to deliver your message in a way that builds value for your brand.
Sponsorship on Michigan Radio achieves both, adding value to your brand by associating it with high-quality, trusted content.
A well-crafted sponsorship schedule delivers a consistent and meaningful message to our audience that conveys your support of a resource they value.
Customized messages promote events or specific aspects of your product and service that underscore the essential value of your brand.
Show our engaged audience that you are committed to your brand message and to Michigan Radio with a schedule on-air and online – contact us to learn more!
Check out the other posts in our Branding with Michigan Radio series!
According to Harvard Business Review, customers who have developed an emotional bond with a brand are described as ‘fully connected customers’ and are over 50% more valuable, on average, than even a highly satisfied customer. These fully connected customers purchase more and are less likely to be price-sensitive.
Forging positive emotional connections paves the way to brand loyalty and life-long customers, thus an organic growth strategy for your business.
More than 65 percent of those surveyed in Harvard Business Review shared that being emotionally connected to a brand made them feel like the company or business cared about people like them. How do you get people to feel like that about YOUR organization?
We’ve talked in previous posts about what branding really is:
Brand = Perception + Experience
Part of your customer’s experience is their interaction and connection with your organization. What are you doing to strengthen your customer’s perception and experience of your brand?
Consider, when you are sharing a post on social media or writing a newsletter piece: what feelings might this spark? Do you convey that you care about the person engaging with your content? Do you convey that you are making a difference in the world and that you care about the same or similar things that they do?
Michigan Radio Sponsorship is an excellent way to forge an emotional connection with the audience you are trying to reach. Your sponsorship message on Michigan Radio offers the listener an opportunity to positively perceive and experience your brand. Your message allows the listener to know that you share similar concerns. In addition, your brand will be connected to our well-established and trusted brand, giving you access to the coveted public media Halo Effect. The Michigan Radio audience is made up of ‘fully-connected customers’ – our members financially support the station and are 74% more likely to do business with an organization that also supports us!
A fully-engaged, emotionally connected audience across Michigan is ready to hear your message – what are you waiting for? Contact us to get started!
In part one of the ‘Branding with Michigan Radio’ series, we defined branding. You can read that here. In part two, we talked about the perception of your brand, which you can read here.
In this part of the Branding with Michigan Radio series, we’re going to talk about how your customer’s experience impacts your brand.
Solidify your customer’s positive perception by giving them an EXPERIENCE to remember.
In part two, Bill heard how great you are, he’s in the store and you need to back that up by actually being great. If that smart manager he heard about lets Bill down, any positive perception that he may have had is out the window.
If you give Bill a good experience, you have reinforced the perceptions that you have built with your branding strategy and your marketing tactics.
We’re sure that your organization has the ability to deliver a positive experience – but how are you getting the word out about that experience?
Contact us to increase the positive perception of YOUR organization today!
See all the posts in the ‘Branding with Michigan Radio’ category here.