What Does a Cute Puppy Have to do with Underwriting?

By Christa Quinn, Account Executive Nothing. Just a cute face to get your attention. We all need to see a cute puppy face every now and then, right? I want to discuss the second most frequently asked question I get: how much does it cost? The answer, is kinda complicated. It really depends on what… Continue reading What Does a Cute Puppy Have to do with Underwriting?

Branding with Michigan Radio: Commit to Your Brand

Smart branding is placing the focus on what makes your organization unique and fantastic, and builds recognition from that foundation. Strategic marketing is planning where to place and how to deliver your message in a way that builds value for your brand. Sponsorship on Michigan Radio achieves both, adding value to your brand by associating… Continue reading Branding with Michigan Radio: Commit to Your Brand

Branding with Michigan Radio: Use Corporate Sponsorship to Create Fully-Connected Customers

According to Harvard Business Review, customers who have developed an emotional bond with a brand are described as ‘fully connected customers’ and are over 50% more valuable, on average, than even a highly satisfied customer. These fully connected customers purchase more and are less likely to be price-sensitive. Forging positive emotional connections paves the way… Continue reading Branding with Michigan Radio: Use Corporate Sponsorship to Create Fully-Connected Customers

Branding with Michigan Radio: Customer Experience

In part one of the ‘Branding with Michigan Radio’ series, we defined branding. You can read that here.  In part two, we talked about the perception of your brand, which you can read here. In this part of the Branding with Michigan Radio series, we’re going to talk about how your customer’s experience impacts your brand. Solidify… Continue reading Branding with Michigan Radio: Customer Experience

Branding with Michigan Radio: Perception = Reality

We defined branding in part one of the ‘Branding with Michigan Radio’ series. You can read that here. In this second post, we’ll discuss the best way to get started with your branding plan. The first thing to consider when building your brand is PERCEPTION.  What many businesses don’t consider is this very critical fact: … Continue reading Branding with Michigan Radio: Perception = Reality

Branding with Michigan Radio: What IS Branding?

You’ve heard about branding and how important it is for the success of your business.  You have put time and energy toward making your logo recognizable and becoming a ‘household name’ in your industry.  You’ve had meetings, both internal and external, about the best way to differentiate your business from the steady stream of competitors… Continue reading Branding with Michigan Radio: What IS Branding?