Healthcare and the NPR Audience: The Data Narrative for Industry Leaders

By Chelsea Roberts, Account Executive Facts and Feelings, Demographics and Trust. This post shares data for healthcare leaders in communications, marketing, and business development. Key Takeaways: NPR is the most trusted brand partner in America among agency and marketing executives (The Myers Report, 2019). As your healthcare organization works to maintain public trust, transparency, accessibility,… Continue reading Healthcare and the NPR Audience: The Data Narrative for Industry Leaders

Your Sponsorship Reaches Michigan Radio Members Across the State

Michigan Radio has members across the state, from Houghton to Grand Rapids, from Detroit to Ann Arbor. Why does it matter that our sponsor’s messages reach members in addition to listeners?  Michigan Radio members contribute financially to the station, just like our sponsors do!  This means that they already have something in common with our sponsors… Continue reading Your Sponsorship Reaches Michigan Radio Members Across the State

Why is a Balanced Sponsorship Schedule Important?

Running a balanced schedule on Michigan Radio means that your spots will be placed in multiple dayparts, which means you can reach more Michigan Radio listeners.    Here’s why that matters: Quality: The Michigan Radio audience is high quality all the time: No matter when you run your schedule, your sponsorship messages will reach the… Continue reading Why is a Balanced Sponsorship Schedule Important?

The Core Values of a Michigan Radio Listener

Michigan Radio’s audience growth in 2016 and 2017 was unprecedented.  More important, perhaps, than knowing that more people are listening, is understanding WHY they are listening. Michigan Radio listeners have a commitment to core values that translate to a level of support for the station that goes far beyond their financial membership. Michigan Radio listeners are… Continue reading The Core Values of a Michigan Radio Listener

Michigan Radio Audience Growth Across the State

Michigan Radio’s listening audience has grown substantially across the state. According to this spring’s Nielsen Audio Report*, the station’s weekly listening audience grew by 3% in Detroit, 12% in Grand Rapids, 21% in Flint, 24% in Ann Arbor, and 26% in Kalamazoo.  Michigan Radio continues to be the top NPR station in each of these… Continue reading Michigan Radio Audience Growth Across the State

Align Your Brand with Michigan Radio

We’re proud to share that NPR has been named 2020’s ‘Brand of the Year’ by the  Harris Poll EquiTrend News Service. More than 45,000 U.S. consumers voted on 4,000 brands. The “News Service” category includes newspapers, news websites, wire services and news aggregators. NPR ranked the highest in this category when voters considered familiarity, quality… Continue reading Align Your Brand with Michigan Radio

Converting Obstacles to Opportunites: Sponsorship Copy & The Halo Effect

As you consider Michigan Radio sponsorship as a way to promote your business, mission or event, you should also be considering the copy message you’d like to air. Your copy message is an important consideration: not just any message, but the right kind of message. An appropriately worded sponsorship message is one that resonates with the… Continue reading Converting Obstacles to Opportunites: Sponsorship Copy & The Halo Effect

Looking Beyond Ratings

Marketing professionals, like gourmet chefs, are on the lookout for key ingredients when they are planning their strategy. Specifically, when buying radio, those in the know are looking at things like reach, frequency and ratings. Michigan Radio has the numbers that the professionals are looking for. As the most listened-to public radio station in the… Continue reading Looking Beyond Ratings