In part one of the ‘Branding with Michigan Radio’ series, we defined branding. You can read that here. In part two, we talked about the perception of your brand, which you can read here.
In this part of the Branding with Michigan Radio series, we’re going to talk about how your customer’s experience impacts your brand.
Solidify your customer’s positive perception by giving them an EXPERIENCE to remember.
In part two, Bill heard how great you are, he’s in the store and you need to back that up by actually being great. If that smart manager he heard about lets Bill down, any positive perception that he may have had is out the window.
If you give Bill a good experience, you have reinforced the perceptions that you have built with your branding strategy and your marketing tactics.
We’re sure that your organization has the ability to deliver a positive experience – but how are you getting the word out about that experience?
Contact us to increase the positive perception of YOUR organization today!
See all the posts in the ‘Branding with Michigan Radio’ category here.