Michigan Radio is the most listened to public radio station in the state. Our signal reaches 80% of Michigan’s population and we reach a weekly cume audience of over 490,000 people a week**.
In addition, our audience is discerning and values our service.
Your commitment to Michigan Radio will be positively recognized and appreciated by our listeners.
Associating your brand with Michigan Radio will deliver your message to an affluent group who is more likely to invest, own real estate, and be medically insured than the average American*.
This level of engagement gives Michigan Radio listeners a stronger influence over those in their social or political networks. NPR listeners are more likely to be self-employed or decision-makers within their place of work*
Michigan Radio Listeners…not who you’d expect