Converting Obstacles to Opportunities: “We are too limited in what we can say…”

As a public radio station, our mission is to educate and inform the public. We see our concise and direct sponsorship messages as an expression of this mission. But sometimes those guidelines can feel restrictive: no calls to action, no qualitative comparisons, no subjective language – it can really seem like a lot of NO.… Continue reading Converting Obstacles to Opportunities: “We are too limited in what we can say…”

Industry Spotlight: Elective Healthcare

According to the National Institute of Health, middle aged women are the most likely to take advantage of alternative and complementary medicine. Because 45% of our listener base is made up of women with a median age of 49, your message will directly reach your target audience. Also, with our audience being 156% more likely than the… Continue reading Industry Spotlight: Elective Healthcare

Branding with Michigan Radio: What IS Branding?

You’ve heard about branding and how important it is for the success of your business.  You have put time and energy toward making your logo recognizable and becoming a ‘household name’ in your industry.  You’ve had meetings, both internal and external, about the best way to differentiate your business from the steady stream of competitors… Continue reading Branding with Michigan Radio: What IS Branding?

Converting Obstacles to Opportunities: “Michigan Radio listeners aren’t really the people we want to reach…”

As a marketer, your primary goal is to reach your target audience. Are you a Michigan Radio listener? If you aren’t, you may not have an idea of who our audience is. The Michigan Radio audience covers the entire political spectrum: 31% of listeners identify as conservative 41% of listeners identify as liberal 28% of… Continue reading Converting Obstacles to Opportunities: “Michigan Radio listeners aren’t really the people we want to reach…”

Industry Spotlight: Natural & Organic

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer! By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers. Contact us to find out more about how a Michigan Radio Corporate Sponsorship… Continue reading Industry Spotlight: Natural & Organic

Industry Spotlight: Coffee Roasters

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers. Contact us to find out more about how a Michigan Radio Corporate Sponsorship… Continue reading Industry Spotlight: Coffee Roasters

Connect with Michigan Radio Corporate Sponsorship on Social Media

Connect with the Michigan Radio Corporate Sponsorship team on social media! We’re currently active on Facebook, LinkedIn & Twitter. Because we deeply value our Corporate Support community and we know how important your contribution is, we’re excited to connect with your organizations on these platforms and to broaden our Corporate Support community. We use social media to showcase… Continue reading Connect with Michigan Radio Corporate Sponsorship on Social Media