From Stephen Schram, Michigan Radio Executive Director and General Manager
The Flint water crisis has evolved from a compelling and serious statewide story that has catapulted to national impact in the last several months, with coverage in The New York Times, Time Magazine, and even Rolling Stone, as well as national TV news shows.
Michigan Radio has been bringing this story to our listeners across the state from the very beginning, including the city’s 2014 water supply switch to the Flint River and the first reports of lead in the drinking water last July.
Our Michigan Radio reporters — Lindsey Smith, Steve Carmody, Rebecca Williams, Kate Wells and others, have also been explaining the story to listeners nationwide on NPR nationally distributed programs such as All Things Considered, Here & Now, The Diane Rehm Show, and On Point. On national cable channels, our coverage and reporters have been part of stories on MSNBC and live interviews, with Michigan Radio’s Lindsey Smith featured on The Rachel Maddow Show. Many local public radio stations across the country have also incorporated Michigan Radio’s Flint coverage into their news programs and website content feeds.
As a valued corporate sponsor of Michigan Radio, you help to provide the resources that make this high quality, in-depth coverage possible. In return for your sponsorship, you benefit from higher levels of exposure for your brands and events.
Michigan Radio’s web stream has seen more activity in recent months, with January’s traffic posting 20% growth in unique (non-duplicated) session connections, compared to last year’s monthly average. Our reliable and growing audio stream, which is provided free to all without paywall, hosts listeners across Michigan and all over the world who hear our news reporting and YOUR corporate support messages, read live by our hosts. In addition, michiganradio.org has seen a growing surge in visitors, resulting in YOUR webtile receiving record numbers of impressions. In January 2016 alone, our total impression for sponsored webtiles, grew nearly 200% from the fourth quarter average of 2015. January’s record impression traffic of 4,367M is really making an “impression” for your tile messaging.
If you’re not currently a sponsor of Michigan Radio but have been considering it, the time has never been better.
Your support will help us continue and expand the coverage that our listeners have come to expect, not only due to the Flint Water Crisis, but for all the stories that we cover now and will enterprise in the months ahead – all focused on Michigan. In return, your message will be seen and heard in our high-quality, content-rich environment, giving you the exposure and ‘halo’ that you’ve been looking for.
Contact us today learn more about corporate sponsorship and marketing your brand with Michigan Radio. Call 734-764-9210 or email our Director of Corporate Support, Kathy Agosta: firstname.lastname@example.org.