Align Your Brand with Michigan Radio

We’re proud to share that NPR has been named 2019’s ‘Brand of the Year’ by the  Harris Poll EquiTrend News Service. More than 45,000 U.S. consumers voted on 4,000 brands. The “News Service” category includes newspapers, news websites, wire services and news aggregators.

NPR ranked the highest in this category when voters considered familiarity, quality and consideration.

“More than 100 million users access NPR across all platforms for news and cultural programming that enriches their lives,” said Meg Goldthwaite, NPR’s Chief Marketing Officer. “The intimacy listeners feel with audio is part of the reason NPR is such a beloved brand; we wake up to the hosts’ voices and hear them tell us breaking news as well as our favorite podcasts.”

As Michigan’s most listened to NPR station, Michigan Radio provides award winning, locally produced coverage and content, as well as delivering NPR news and cultural programming to more than 500,000 people each week.

Michigan Radio listeners continue to demonstrate their appreciation and support of the unbiased, informative and authentic journalism that we provide by financially supporting Michigan Radio as members.

Their support also extends to our corporate sponsors.

“Sponsors value NPR’s commitment to providing listeners with news and information programming; the Most Loved Brand category confirms how much listeners also value NPR,” says Gina Garrubbo, President & CEO of National Public Media, NPR’s sponsorship subsidiary.

As research has shown, our audience is also committed to supporting our sponsors: 74% of listeners say they’re more likely to do business with a company that sponsors public radio.

Take the opportunity to align your brand with Michigan Radio and NPR. Deliver your message to our engaged, intelligent and supportive listeners across Michigan.

Check out our series on Branding with Michigan Radio to learn more.

Posted in Audience, Branding, Good For You Good For Michigan, The Halo Effect.