In-vehicle media options have grown exponentially in recent years. With the addition of dashboard screens and bluetooth, AM/FM radio competes with satellite radio, streaming audio, owned music and other content.
However, despite the increased options, according to Inside Radio, 84% of Americans who have been in a car or truck in the past 30 days say they continue to use radio there.
Even as competition for dash-space becomes more competitive, carmakers are still keeping broadcast radio as standard equipment in their new models because they know that’s what consumers want.
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Source: Inside Radio