As a marketer, your primary goal is to reach your target audience.
Are you a Michigan Radio listener? If you aren’t, you may not have an idea of who our audience is.
The Michigan Radio audience covers the entire political spectrum:
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31% of listeners identify as conservative
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41% of listeners identify as liberal
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28% of listeners sit in the middle of the road politically
The Michigan Radio audience spans a great spectrum of ages:
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51% are 25 – 54
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47% are 18 – 49
Michigan Radio listeners have a wide range of interests:
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68% have dined out in the last 6 months
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85% have a smart phone
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54% participate in some kind of regular exercise and are twice as likely to try kayaking, sailing, and downhill skiing
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91% more likely than the average U.S population to have gone backpacking the past year
Michigan Radio listeners are engaged:
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68% vote regularly
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25% have fundraised
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93% particiated in public activities