Radio is once again America’s number one reach medium. Even as the media landscape has become more crowded, radio has remained relevant and its ‘average audience per minute’ is growing^.
“This isn’t a medium that is only growing in one area (of listeners). All audiences are spending more time with radio,” Katz Media Group executive VP of strategy Stacey Lynn Schulman told Inside Radio.
Furthermore, public radio news and information programs in particular are seeing a large increase in ratings nationwide*. Morning Edition, NPR’s morning drive program, grew by 26% in the adults 25-54 age demographic, while the afternoon drive program All Things Considered hit an all-time weekly audience high of 13.3 million.
Michigan Radio has experienced impressive audience growth this year as well, in our entire geographic area and particularly in the Metro Detroit region. Our weekly cume in the Detroit market has increased by 25%, to approximately 200,000 listeners per week since November of 2015. In addition, our total audience share (the percent of people listening to Michigan Radio) for the morning drive, including Morning Edition, is up by more than 250%.**
Now is the perfect time to make your organization’s message well known to the growing ranks of engaged public radio listeners. Contact us to plan your 2017 marketing schedule with Michigan Radio! Our Director of Corporate Support, Kathy Agosta, is available to help you take the first steps to a successful sponsorship campaign on Michigan Radio.
^‘Average audience per minute’, a metric used by Nielsen to track how much time users spend with a media platform, is showing that the average minutes spent with radio per week is growing among all age groups, from Millennials to Boomers.
**Source: Nielsen Ranker, Detroit, Metro PPM. October 2016, multiple dayparts, P 6+ Michigan Radio is: WUOM-Detroit. WUOM/WFUM-Ann Arbor. WVGR/WUOM/WFUM-Grand Rapids. WFUM/WUOM/WVGR- Lansing. WFUM/WUOM-Flint.