Sponsorship Blog

Converting Obstacles to Opportunities: Why Michigan Radio?

You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio?

Here are the top reasons to air your message with Michigan Radio vs. a commercial station:

  • Your message reaches more of Michigan without losing the localized feel of radio

  • Your message stands out on our uncluttered air, since we only air 1-2 minutes of sponsor messages an hour (versus 15-20 minutes of ads on commercial radio)

  • Your message reaches an engaged, affluent and educated audience

  • Our audience is 74% more likely to do business with a public radio sponsor, due to the Halo Effect

  • We’re community minded – we care about what our listeners care about and what YOU care about

Public vs. Commercial

Contact us today to find out how a Michigan Radio sponsorship can benefit your business and your community!

Industry Spotlight: Real Estate

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your real estate business!

Converting Obstacles to Opportunities: Building Rapport

Building rapport with a customer is the first step in the sales process.  Making that connection can sometimes be difficult, but a Michigan Radio sponsorship can help you start it before you ever speak with your potential customer.

The first and most important step to building rapport is finding common ground.  If you are selling bikes and a person enjoys biking, you have some common ground, but it is important to have something in common outside of what you have to offer your customer.

That’s where Michigan Radio comes in.

By becoming a sponsor, you are letting our listeners (your potential customer base) know that you care about public radio – something our listeners are also passionate about!  Your sponsorship opens the door, and the conversation, before you ever have the opportunity to meet our audience.

Your sponsorship message gives our audience two crucial pieces of information:

  1. Your message, delivered in our high-quality, content rich environment

  2. Common ground with YOU – because our listeners financially support the station, just like your sponsorship does!

Contact us to find out how we can help you start building rapport with our audience today!

Insights, Not Soundbites: High Quality, High Credibility

Corporate Sponsorship with Michigan Radio creates an impression of quality and credibility for the sponsor because Michigan Radio provides quality programming to our listeners and is viewed as a credible source of news and information.

By sponsoring Michigan Radio, you are linking your brand to our quality and credibility and allowing it to “spill-over” onto your brand.  Your brand will be seen as more credible by our quality audience because you are associated with us!

How does the quality and credibility of Michigan Radio help you?

  • Builds recognition of your brand with our high quality audience

  • Builds trust of your brand – our listeners are more likely to choose a Michigan Radio sponsor over a competitor when it comes time to make a buying decision

  • Builds your brand’s credibility

Check out information on the Halo Effect or contact us for more information!

Converting Obstacles to Opportunities: What Makes a GREAT Web tile?

Your digital sponsorship will increase your exposure to Michigan Radio’s highly coveted audience. With more than 900,000 pageviews per month, you can reach the more than 349,000 unique users that visit our website monthly.

Make the most of your digital sponsorship with a web tile that will get attention and generate clicks!

Contact us to learn more about reaching our online audience with a web sponsorship!

Industry Spotlight: Museums, History & Culture

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you spread the word about your museum!

Michigan Radio: Good For You, Good For Michigan

Michigan Radio has the high-quality audience that you have been trying to reach. Our audience cares about the content that we bring to them and they care about our sponsors. Our listeners are engaged: 74% said that they are more likely to do business with a company that sponsors public radio.

Our listeners care about Michigan – just like you do. Just like we do. We know that our listeners care because of their high level of engagement with projects like The Next Idea and State of Opportunity and programs like StateSide with Cynthia Canty.

Good For You, Good For Michigan

 

Your sponsorship dollars support the programs and projects that we produce at the station as well as helping us remain an NPR News station.

Let our listeners know that you care about what they care about.

Michigan Radio is good for Michigan.
Your sponsorship of Michigan Radio lets our audience know that you are good for Michigan, too.

Industry Spotlight: Educational Events

Michigan Radio believes in the power of education and so do our listeners. Because our audience is actively engaged in the community, they have an interest in educational programming.

For example, our listeners are 178% more likely to attend a public rally or speech and 78% of listeners have an interest in the welfare of society.

With 86% of our listeners valuing their education, your message will reach a broad, intellectual base of listeners that are uniquely capable of supporting events that they are passionate about.

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help promote your educational event and watch your audience grow!

Reaching out to Michigan

As a Michigan Radio Sponsor, you’ll reach the most coveted of audiences available: discerning, affluent, educated, engaged.

Perhaps more importantly, you’ll reach that audience where YOU are doing business.

Michigan Radio’s listening area reaches all of southern Michigan, from coast to coast. If you are doing business in Michigan, we have the audience for you, with our signal reaching 80% of the population of the state!

Contact us to find out more about how you can reach the right audience in the right area to build your brand awareness!

Michigan Radio Coverage Map 2015 print large

 

Insights, Not Soundbites: Cutting Through The Clutter

Your message will stand out on Michigan Radio.

Why?  Because we have very little clutter.

Michigan Radio limits the number of sponsors and the number of messages per program.  This means that our listeners are not inundated with spot after spot about our sponsors, giving your message greater impact and a greater chance to influence the buying decisions of our listeners.

Traditional advertising is written to cut through the clutter.  All the “ACT NOW!!”, “SHOP TODAY!”, “LIMITED TIME OFFER” of commercial radio is designed to grab the attention of the audience because, while they are “dialed in” to the station, they certainly are not dialed in to the ads.

As a matter of fact, one-third of commercial radio listeners say that they always or usually change stations during the 16-26 minutes of commercials per hour.

Michigan Radio typically airs 1-2 minutes of live-read underwriting credits per hour, surrounded by our high quality programming. Your message, delivered calmly by our respected on-air hosts, is received as unobtrusive and tasteful: well over half of public radio listeners (59%) agree that they pay attention to sponsorship announcements.

Have you been considering a Michigan Radio corporate sponsorship?  We can answer your questions and get you on the road to sharing your message with our highly desirable audience.  Contact us for more info!