Sponsorship Blog

Industry Spotlight: Arts & Culture

A Michigan Radio Sponsorship gives you access to an audience that is educated, affluent and engaged. Our listeners are 173% more likely to attend an art gallery or art show and 214% more likely to contribute towards the arts, meaning your message will reach an audience that has both an interest in what you have to offer and the ability to support your programs.

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help your arts and culture programs and events grow!

Audience Profile: Buying Habits

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!
By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can reach our engaged audience!

Creating a Marketing Plan

Here we are in December, with a busy year ahead of us!  Are you planning for success in 2018? A marketing plan is essential to building your business, providing a guideline for your goals and strategies and a document to analyze your success at the end of the year.

As you consider your marketing plan, there are a few questions to be considered:

  • General vs. Specific – Are you trying to build general awareness or do you want to promote a specific event or product?

  • Audience – Who are you trying to reach? Where do they live?  Are they affluent, educated? What are their buying habits?

  • Budget – How much have you allocated to marketing and growing your business?

Once you’ve built your plan, let us help you meet your goals!

We can customize a campaign to focus the attention on a specific product or event, or we can build a branding campaign to build awareness for your company.

With a Michigan Radio Sponsorship, you will reach our highly-coveted audience of affluent, educated and engaged Michiganders across the bottom half of the state.

Consider making a Michigan Radio Sponsorship a part of your marketing plan for 2018 – contact us for more information.

Industry Spotlight: Health & Fitness

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your health & fitness business!

Featured Sponsor – Charles Reinhart Company Realtors

Charles Reinhart Company Realtors has always set the bar high.  By focusing on quality, they’ve been able to create a family of customers that crosses generations.  Not only are their clients family, but their agents stick around because they are happy to be a part of an organization with a reputation for outstanding service.

Charles Reinhart Company Realtors also has a long history of providing support to charitable organizations.  When the opportunity arose for them to offer support to Michigan Radio nearly twenty years ago, they saw sponsorship as a win-win.

Dave Lutton

Dave Lutton

“We’re able to support the best in journalism while reaching our target audience: educated, influential and engaged listeners all over the southern half of Michigan,” says Dave Lutton, President of Charles Reinhart Company Realtors.

Michigan Radio and Charles Reinhart Realtors have been working together steadily since that first conversation in 1998. Building on this mutually beneficial relationship, Charles Reinhart Realtors proves that they really do have an extended family which includes Michigan Radio.

 

Learn more about Charles Reinhart Realtors

Learn more about becoming a Michigan Radio Sponsor

How to Keep Your Brand Growing

Studies* have shown that sponsorship of public radio continues to benefit brands after years of sponsorship.   Not only that, sponsorship benefits actually INCREASE over time – the more your name appears on public radio, the more your brand awareness with our listeners increases.  There is no sign that brand awareness ever “levels off” – so the longer you sponsor, the better it gets!

Contact us to find out how you can get started with a Michigan Radio sponsorship to grow the awareness of YOUR brand exponentially!

 

Brand Awareness Graphic

 

*Source: Lightspeed Research NPR Sponsor Impact Survey, 2009-2012

Audience Profile: Charitable Giving

NPR attracts an audience distinguished by its educational excellence, professional
success and community involvement. Listeners are choice consumers, savvy
business leaders and influencers who are active in their communities.

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can reach our engaged audience!

Industry Spotlight: Tourism

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your tourism business!

Good For You, Good For Michigan: Stateside

Stateside  covers a wide range of Michigan news and policy issues — as well as culture and lifestyle stories. In keeping with  Michigan Radio’s broad coverage across southern Michigan, Stateside focuses on topics and events that matter to people all across the state.

Your sponsorship dollars support the programs and projects that we produce at the station as well as helping us remain an NPR News station. Let our listeners know that you care about what they care about.

Michigan Radio is good for Michigan.
Your sponsorship of Michigan Radio lets our audience know that
you are good for Michigan, too.