By Lisa Quinn, Marketing Coordinator, Alden B. Dow Home & Studio
The Alden B. Dow Home and Studio is an architecturally significant Mid-Century Modern structure, designed by Michigan’s sole architect Laureate, Alden B. Dow.
This National Historic Landmark located in Midland, Michigan is a multi-faceted organization that not only inspires area youth through extensive educational programming; engages the community through special events and camps; provides researchers and historian with extensive collections of original documents; but creates an exciting and inspiring touring opportunity that is unique to the Mid-Michigan region.
Supporting Michigan Radio and NPR allows us to reach loyal brand purchasers and potential new customers as well as hit multiple goals at once; executing our radio and digital campaign; and drive traffic to our website.
Through our sponsorship, Michigan Radio allows us to share our message with a listening audience that is not only focused on a “Life Long Learners” lifestyle, but want adventure, travel, and experiences that are both educational and fun in nature.
Our Michigan Radio driven traffic often includes individuals that are passionate and curious. People connected to their local communities and tuned in to the latest public affairs that often return for tours and bring their friends and family. This helps us grow our presence on a state and national level.
Learn more about Alden B. Dow Home & Studio
Learn more about becoming a Michigan Radio Sponsor
According to Harvard Business Review, customers who have developed an emotional bond with a brand are described as ‘fully connected customers’ and are over 50% more valuable, on average, than even a highly satisfied customer. These fully connected customers purchase more and are less likely to be price-sensitive.
Forging positive emotional connections paves the way to brand loyalty and life-long customers, thus an organic growth strategy for your business.
More than 65 percent of those surveyed in Harvard Business Review shared that being emotionally connected to a brand made them feel like the company or business cared about people like them. How do you get people to feel like that about YOUR organization?
We’ve talked in previous posts about what branding really is:
Brand = Perception + Experience
Part of your customer’s experience is their interaction and connection with your organization. What are you doing to strengthen your customer’s perception and experience of your brand?
Consider, when you are sharing a post on social media or writing a newsletter piece: what feelings might this spark? Do you convey that you care about the person engaging with your content? Do you convey that you are making a difference in the world and that you care about the same or similar things that they do?
Michigan Radio Sponsorship is an excellent way to forge an emotional connection with the audience you are trying to reach. Your sponsorship message on Michigan Radio offers the listener an opportunity to positively perceive and experience your brand. Your message allows the listener to know that you share similar concerns. In addition, your brand will be connected to our well-established and trusted brand, giving you access to the coveted public media Halo Effect. The Michigan Radio audience is made up of ‘fully-connected customers’ – our members financially support the station and are 74% more likely to do business with an organization that also supports us!
A fully-engaged, emotionally connected audience across Michigan is ready to hear your message – what are you waiting for? Contact us to get started!
The Michigan Radio audience is active, affluent and engaged – and they are interested in what you have to offer! 78% of our listeners have participated in a sport within the past 12 months and 65% of listeners own sporting or recreation equipment.
In fact, Michigan Radio listeners are 33% more likely than the average American to spend more than $250 on sporting and recreational equipment.
By putting your message directly in front of your target audience, you will be able to
showcase your product and build brand awareness with a broader scope of consumers.
Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your outdoor leisure business!
We’re proud to share that NPR has been named 2017’s ‘Brand of the Year’ by the Harris Poll EquiTrend News Service. More than 100,000 U.S. consumers voted on 4,000 brands. The “News Service” category includes newspapers, news websites, wire services and news aggregators.
NPR ranked the highest in this category when voters considered familiarity, quality and consideration.
“Forty one million listeners trust their local public radio station each week to deliver the fact-based, unbiased journalism they need to stay informed about the news in their communities and the world,” said Meg Goldthwaite, NPR’s Chief Marketing Officer. “But listeners love NPR because public radio provides insights on life and culture—authentic voices they may not hear anywhere else and stories that will spark their curiosity.”
As Michigan’s most listened to NPR station, Michigan Radio provides award winning, locally produced coverage and content, as well as delivering NPR news and cultural programming to more than 530,000 people each week.
With record-breaking audience increases in 2016 and a wildly successful spring 2017 Member Drive, Michigan Radio listeners continue to demonstrate their appreciation and support of the unbiased, informative and authentic journalism that we provide.
Their support also extends to our corporate sponsors.
“Sponsors are increasingly concerned about the quality of the environments their brands align with and how it reflects on their business,” says Gina Garrubbo, President & CEO of National Public Media, NPR’s sponsorship subsidiary. “This affirmation of trust and quality reinforces our research demonstrating the halo effect that sponsors of NPR programming benefit from.”
As research has shown, our audience is also committed to supporting our sponsors: 74% of listeners say they’re more likely to do business with a company that sponsors public radio.
Take the opportunity to align your brand with Michigan Radio and NPR. Deliver your message to our engaged, intelligent and supportive listeners across Michigan.
Check out our series on Branding with Michigan Radio to learn more.
By Michael P. Brennan, Managing Principal, Harness Dickey
Since 1921, Harness Dickey has focused exclusively on patent, trademark and copyright law, helping our clients succeed in the marketplace and in the courtroom. We are privileged to represent some of the most recognized companies in the world, including many Fortune 100 companies, as well as many smaller successful businesses.
Harness Dickey takes great pride in protecting our client’s innovations and brands globally, while at the same time defending their right to commercially exploit those assets in view of the competitive landscape. Importantly, services are tailored in a way that recognizes each client’s unique intellectual property needs while leveraging and working within that client’s internal strengths and culture.
Our 115 intellectual property attorneys provide clients with high quality patents and trademarks, litigation in courtrooms across the country, clearance investigations and licensing for new products and brands, global IP portfolio management, and beyond.
For more than two decades, Harness Dickey has been a proud sponsor of Michigan Radio. Our Michigan Radio sponsorship not only allows us to reaffirm the relationships we have with our existing clients, but also allows us to reach new clients, which is a part of the reason we have been in business for nearly 100 years.
Learn more about Harness Dickey
Learn more about becoming a Michigan Radio Sponsor
The Michigan Radio audience is intelligent, affluent and engaged – and they are interested in what you have to offer! For example, 90% of listeners say they like to explore new things. As a brewery, exploring new flavors is what you are known for! So why not reach out to the 73% of our listeners who purchase alcohol with a Michigan Radio Sponsorship? By putting your message directly in front of your target audience, you will have the opportunity to showcase your product in a new way, giving yourself brand awareness to a broader scope of consumers.
Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help your brewery or winery grow!
Michigan Radio shattered ratings records in 2016 and we are continuing to deliver the kind of in depth, fact-based news that our members expect. Your businesses support of Michigan Radio will matter to our members, who also contribute financially to the station.
“At a time when many news organizations have been forced to contract, NPR is expanding coverage and focusing resources on the local and national issues that listeners care about,” said Michael Oreskes, NPR’s senior VP of News, and editorial director. “Now, more and more people are turning to NPR as their source for unbiased fact-based news.”
By Craig Williams, Director, Bishop International Airport
For decades Bishop International Airport has been the smart way to fly in Southeast and Mid-Michigan. We are a proud supporter of Michigan Radio and are incredibly thankful for the relationship we have. Through sponsorship, Michigan Radio allows us to share our message with business and leisure travelers in hopes of making their travel experience easy and convenient, in an efficient and friendly atmosphere.
Bringing you more travel opportunities while making the experience relaxing is what drives Bishop International Airport. We’re especially grateful for the opportunity to communicate all the recent service changes with Michigan Radio’s listening audience.
In April 2016, Southwest launched three daily flights from Flint to Chicago-Midway. This new route opened up more connections than ever before. Passengers can now easily connect to their favorite cities like Phoenix, Houston, Austin, and Nashville. In addition, Bishop welcomed Allegiant, an ultra-low cost carrier offering twice weekly nonstop routes to Tampa Bay/St. Pete and Orlando/Sanford.
In July 2016, United Airlines introduced daily nonstop flights to New York/Newark. This route is a vital east coast connection for business and leisure passengers. The flight is perfectly timed for a day trip if you have meetings in the city and want to return home the same evening.
Michigan Radio plays a vital role in helping us achieve our goals by allowing us to reach an audience that we consider family and loyal customers. We look forward to continuing our relationship with Michigan Radio while growing our family at Bishop International Airport.
Learn more about Bishop International Airport
Learn more about becoming a Michigan Radio Sponsor
Michigan Radio is looking for a determined and persuasive sales person to meet, and work with businesses and organizations around Michigan. If you are goal oriented, a motivated self-starter with a high sense of accountability, able to organize your time effectively, while maintaining a winning attitude, and you love public radio, then contact us.
Job Summary – Do Work That Matters
Working as a Corporate Sponsorship Account Executive in public broadcasting is similar to that of a salesperson in commercial broadcasting or local print media. Media sales experience is desired, but if you have background in fields such as insurance, job placement, professional services, or pharmaceutical sales many of those skills may also apply.
As an account executive, you will be expected to cold-call decision makers at local and regional businesses, meet face to face with them to understand their marketing needs and develop sponsorship proposals that offer marketing solutions to help them grow their business. You will manage every aspect of the account relationship with top notch customer service – from prospecting and closing the deal to copywriting to troubleshooting issues –you will be accountable for the full sales cycle.
Required Qualifications – Do You Have?
Excellent communication skills with the ability to write and present in a professional and motivating manner.
Ability to be persuasive and communicate with conviction regarding Michigan Radio’s unique value proposition and importance.
Strong analytical and strategic thinking skills, and ability to formulate successful selling strategies.
A fundamental belief in and ability to deliver exceptional customer service.
Exceptional organizational skills and attention to detail.
Effective time management skills with ability to juggle multiple tasks and clients with timely and appropriate prioritization and goal attainment.
Ability and willingness to accept and understand rules and procedures
Flexibility to work productively in a team
Accountability to function independently and productively off sight.
Capacity to thrive in a deadline focused environment.
Strong PC computer skills including proficiency with MS Word, Excel, Outlook, Gmail, PowerPoint, and CRM software such as Salesforce or ACT.
Experience and proficiency with social media platforms such as LinkedIn, Twitter, Facebook etc.
Strong tech problem solving abilities and an aptitude for mastering new technologies
Compensation and Benefits – Michigan Radio Offers
Salary plus Commission Plan. Average first year income $50k+ with subsequent uncapped income potential.
Comprehensive benefits plans for medical, dental, vision, flexible spending accounts, disability and life plans; employee assistance program. Retirement Savings: 401(k) plan.
Targeted sales training and dedicated management support.
Team of smart, creative, collaborative and enthusiastic people.