Sponsorship Blog

Michigan Radio Audience Growth Across the State

Michigan Radio’s listening audience has grown substantially across the state. According to this spring’s Nielsen Audio Report*, the station’s weekly listening audience grew by 3% in Detroit, 12% in Grand Rapids, 21% in Flint, 24% in Ann Arbor, and 26% in Kalamazoo.  Michigan Radio continues to be the top NPR station in each of these markets.

Michigan Radio’s audience growth in West Michigan is particularly noteworthy, as the station now ranks among the top three stations in both Grand Rapids and Kalamazoo in terms of average listening audience. This top three ranking includes both commercial and public radio stations serving these markets. Michigan Radio also remains the most-listened-to radio station of any kind in Ann Arbor, a distinction the station has held for over a decade.

This recent audience growth solidifies Michigan Radio’s position as Michigan’s most-listened-to NPR station, and among the top public radio stations nationwide in terms of listening audience.

In addition to the station’s over-the-air broadcast audience, more than 100,000 people across the state listen to Michigan Radio’s online audio stream each month.

If your business isn’t already reaching the Michigan Radio audience with your sponsorship message – what are you waiting for?

Contact Us today to be heard on Michigan Radio across the state!

*Source:  Nielsen Audio- Spring 2017; Persons 12+, Mon-Sun, 6AM-12Midnight.

Featured Sponsor: Alden B. Dow Home & Studio

By Lisa Quinn, Marketing Coordinator, Alden B. Dow Home & Studio

Guest Blogger

The Alden B. Dow Home and Studio is an architecturally significant Mid-Century Modern structure, designed by Michigan’s sole architect Laureate, Alden B. Dow.

This National Historic Landmark located in Midland, Michigan is a multi-faceted organization that not only inspires area youth through extensive educational programming; engages the community through special events and camps; provides researchers and historian with extensive collections of original documents; but creates an exciting and inspiring touring opportunity that is unique to the Mid-Michigan region.

Supporting Michigan Radio and NPR allows us to reach loyal brand purchasers and potential new customers as well as hit multiple goals at once; executing our radio and digital campaign; and drive traffic to our website.

Through our sponsorship, Michigan Radio allows us to share our message with a listening audience that is not only focused on a “Life Long Learners” lifestyle, but want adventure, travel, and experiences that are both educational and fun in nature.

Our Michigan Radio driven traffic often includes individuals that are passionate and curious. People connected to their local communities and tuned in to the latest public affairs that often return for tours and bring their friends and family. This helps us grow our presence on a state and national level.

Learn more about Alden B. Dow Home & Studio

Learn more about becoming a Michigan Radio Sponsor

Branding with Michigan Radio: Use Corporate Sponsorship to Create Fully-Connected Customers

According to Harvard Business Review, customers who have developed an emotional bond with a brand are described as ‘fully connected customers’ and are over 50% more valuable, on average, than even a highly satisfied customer. These fully connected customers purchase more and are less likely to be price-sensitive.

Forging positive emotional connections paves the way to brand loyalty and life-long customers, thus an organic growth strategy for your business.

More than 65 percent of those surveyed in Harvard Business Review shared that being emotionally connected to a brand made them feel like the company or business cared about people like them. How do you get people to feel like that about YOUR organization?

We’ve talked in previous posts about what branding really is:

Brand = Perception + Experience

Part of your customer’s experience is their interaction and connection with your organization. What are you doing to strengthen your customer’s perception and experience of your brand?

Consider, when you are sharing a post on social media or writing a newsletter piece: what feelings might this spark? Do you convey that you care about the person engaging with your content? Do you convey that you are making a difference in the world and that you care about the same or similar things that they do?

Michigan Radio Sponsorship is an excellent way to forge an emotional connection with the audience you are trying to reach. Your sponsorship message on Michigan Radio offers the listener an opportunity to positively perceive and experience your brand.   Your message allows the listener to know that you share similar concerns. In addition, your brand will be connected to our well-established and trusted brand, giving you access to the coveted public media Halo Effect. The Michigan Radio audience is made up of ‘fully-connected customers’ – our members financially support the station and are 74% more likely to do business with an organization that also supports us!

A fully-engaged, emotionally connected audience across Michigan is ready to hear your message – what are you waiting for?  Contact us to get started!

Harvard Business Review: New Science of Customer Emotions

 

Industry Spotlight: Outdoor Leisure

The Michigan Radio audience is active, affluent and engaged – and they are interested in what you have to offer! 78% of our listeners have participated in a sport within the past 12 months and 65% of listeners own sporting or recreation equipment.

In fact, Michigan Radio listeners are 33% more likely than the average American to spend more than $250 on sporting and recreational equipment.

By putting your message directly in front of your target audience, you will be able to
showcase your product and build brand awareness with a broader scope of consumers.

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your outdoor leisure business!

Align Your Brand with Michigan Radio

We’re proud to share that NPR has been named 2017’s ‘Brand of the Year’ by the  Harris Poll EquiTrend News Service. More than 100,000 U.S. consumers voted on 4,000 brands. The “News Service” category includes newspapers, news websites, wire services and news aggregators.

NPR ranked the highest in this category when voters considered familiarity, quality and consideration.

“Forty one million listeners trust their local public radio station each week to deliver the fact-based, unbiased journalism they need to stay informed about the news in their communities and the world,” said Meg Goldthwaite, NPR’s Chief Marketing Officer. “But listeners love NPR because public radio provides insights on life and culture—authentic voices they may not hear anywhere else and stories that will spark their curiosity.”

As Michigan’s most listened to NPR station, Michigan Radio provides award winning, locally produced coverage and content, as well as delivering NPR news and cultural programming to more than 530,000 people each week.

With record-breaking audience increases in 2016 and a wildly successful spring 2017 Member Drive, Michigan Radio listeners continue to demonstrate their appreciation and support of the unbiased, informative and authentic journalism that we provide.

Their support also extends to our corporate sponsors.

“Sponsors are increasingly concerned about the quality of the environments their brands align with and how it reflects on their business,” says Gina Garrubbo, President & CEO of National Public Media, NPR’s sponsorship subsidiary. “This affirmation of trust and quality reinforces our research demonstrating the halo effect that sponsors of NPR programming benefit from.”

As research has shown, our audience is also committed to supporting our sponsors: 74% of listeners say they’re more likely to do business with a company that sponsors public radio.

Take the opportunity to align your brand with Michigan Radio and NPR. Deliver your message to our engaged, intelligent and supportive listeners across Michigan.

Check out our series on Branding with Michigan Radio to learn more.

Featured Sponsor: Harness Dickey

By Michael P. Brennan, Managing Principal, Harness Dickey

Guest Blogger

Since 1921, Harness Dickey has focused exclusively on patent, trademark and copyright law, helping our clients succeed in the marketplace and in the courtroom.  We are privileged to represent some of the most recognized companies in the world, including many Fortune 100 companies, as well as many smaller successful businesses.

Harness Dickey takes great pride in protecting our client’s innovations and brands globally, while at the same time defending their right to commercially exploit those assets in view of the competitive landscape.  Importantly, services are tailored in a way that recognizes each client’s unique intellectual property needs while leveraging and working within that client’s internal strengths and culture.

Our 115 intellectual property attorneys provide clients with high quality patents and trademarks, litigation in courtrooms across the country, clearance investigations and licensing for new products and brands, global IP portfolio management, and beyond.

For more than two decades, Harness Dickey has been a proud sponsor of Michigan Radio.  Our Michigan Radio sponsorship not only allows us to reaffirm the relationships we have with our existing clients, but also allows us to reach new clients, which is a part of the reason we have been in business for nearly 100 years.

Learn more about Harness Dickey

Learn more about becoming a Michigan Radio Sponsor

Industry Spotlight: Wineries, Breweries & Nightlife

The Michigan Radio audience is intelligent, affluent and engaged – and they are interested in what you have to offer! For example, 90% of listeners say they like to explore new things. As a brewery, exploring new flavors is what you are known for! So why not reach out to the 73% of our listeners who purchase alcohol with a Michigan Radio Sponsorship? By putting your message directly in front of your target audience, you will have the opportunity to showcase your product in a new way, giving yourself brand awareness to a broader scope of consumers.

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help your brewery or winery grow!

Featured Sponsor: Bishop International Airport

By Craig Williams, Director, Bishop International Airport

Guest Blogger

For decades Bishop International Airport has been the smart way to fly in Southeast and Mid-Michigan. We are a proud supporter of Michigan Radio and are incredibly thankful for the relationship we have. Through sponsorship, Michigan Radio allows us to share our message with business and leisure travelers in hopes of making their travel experience easy and convenient, in an efficient and friendly atmosphere.

 Bringing you more travel opportunities while making the experience relaxing is what drives Bishop International Airport. We’re especially grateful for the opportunity to communicate all the recent service changes with Michigan Radio’s listening audience.

 In April 2016, Southwest launched three daily flights from Flint to Chicago-Midway. This new route opened up more connections than ever before. Passengers can now easily connect to their favorite cities like Phoenix, Houston, Austin, and Nashville. In addition, Bishop welcomed Allegiant, an ultra-low cost carrier offering twice weekly nonstop routes to Tampa Bay/St. Pete and Orlando/Sanford.

In July 2016, United Airlines introduced daily nonstop flights to New York/Newark. This route is a vital east coast connection for business and leisure passengers. The flight is perfectly timed for a day trip if you have meetings in the city and want to return home the same evening.

 Michigan Radio plays a vital role in helping us achieve our goals by allowing us to reach an audience that we consider family and loyal customers. We look forward to continuing our relationship with Michigan Radio while growing our family at Bishop International Airport.

Learn more about Bishop International Airport

Learn more about becoming a Michigan Radio Sponsor

Featured Sponsor: Calvin College

By Gail Heffner, Ph.D., Director of Community Engagement

Guest Blogger

gail-heffner-headshotCalvin College, a Christian liberal arts college ranked #1 in the Midwest*, has called Michigan home since its founding in 1876. We are rooted in this vibrant state, with branches of influence across Michigan and around the globe. Indeed, our continuing partnership with Michigan Radio—an organization that reaches communities in Michigan and beyond—is a natural fit.

Over half of the students that Calvin serves are from households in Michigan. We are proud to educate so many students and families from our great state alongside students from 47 other states, 5 Canadian provinces and 61 other countries.

dsc_0097Calvin is committed to investing deeply in the “mitten state,” from community nursing to business partnerships, ACT tutoring to low-income tax assistance, service-learning with nonprofits to environmental stewardship of our land and resources.  Our Plaster Creek Stewards initiative is one example. Calvin College faculty, students and community partners have been working together to restore health and beauty to the Plaster Creek waterway in West Michigan.

It makes sense that Michigan Radio is the place Calvin turns to get the word out about our world-class concerts, in-depth conferences and seminars, and the January Series: an annual lecture lineup deemed “fifteen days of a free liberal arts education.” We welcome many Michigan Radio listeners to our events, listeners who join us in being inquisitive about new ideas, hungry for truth, and passionate about solutions.

Thank you, Michigan Radio and listeners statewide, for participating in our community, whether through an hour-long event, four years of study, or a lifetime of learning.

Learn more about Calvin College

Learn more about becoming a Michigan Radio Sponsor

Converting Obstacles to Opportunities: Timing Your Message by Buying Cycle

buying-cycle-11-1At any given time, Michigan Radio listeners are thinking about making important purchases.  Researching is the first step of the ‘buying cycle’, and according to marketing studies, most people research major purchases for several weeks before buying.

We’ve listed some top categories of purchases along with the average number of days a consumer spends in the buying cycle before the purchase is made.

Michigan Radio reaches an educated and affluent demographic across the state, Both our members, who support the station financially, and our listeners in general, tend to patronize Michigan Radio sponsors.

Your long-term sponsorship campaign on Michigan Radio keeps your brand top-of-mind with our listeners, no matter where they are in the buying cycle.

In addition, the public radio halo effect also ensures that our listeners have positive feelings about your brand – feelings that only get stronger the longer your message runs on Michigan Radio!

 Contact us to plan your messages for 2017!