Sponsorship Blog

Resolutions for Your 2019 Marketing Goals

As we embark on a new year, we pause to reflect on the highs and lows of the past 12 months and make our pledges to positive change and greater growth. Jump start your New Year’s resolutions with a conversation about how Michigan Radio can help make the next year the best yet for your organization.

Resolution 1: Set Goals

What are you trying to accomplish in 2019?

Perhaps increasing your new business, or bringing back repeat customers? Are you looking to consistently sell-out your event tickets?  Increase traffic to your website?

Whatever your goal may be, start working backwards from there.

Resolution 2: Reach the Right Audience

Creating a profile of the perfect client for your organization is an excellent way to evaluate if your marketing efforts are targeting the right people and directing them to take action. In creating this user persona, you and your team will hone in on what makes your organization special.

Resolution 3: Follow Through

Making a plan is only the first part of a real marketing effort.  Next is putting it into action, tracking its effectiveness and course correcting when needed.  Making sure that your organization is consistently perceived positively by the audience that you are trying to reach is essential.

This is where Michigan Radio comes in.

As the most listened to public radio station in Michigan, we are in a unique position to deliver your message to an audience that is engaged, educated and affluent.  With a weekly cume of more than a half million listeners from Grand Rapids to Detroit, we also reach a lot of these highly sought after Michiganders.

Once you come up with your customer profile, ask us how that matches up with our audience – we can make sure Michigan Radio is the right fit for you before you commit to a schedule with us.

From our own research of NPR listeners, we know that public radio sponsorship continues to convey strong benefits for sponsors, including improved brand perceptions and consideration.  Associating your brand with Michigan Radio will help you take full advantage of The Halo Effect.

If you’re ready to make this the best year for your organization, to have clients thank you for supporting a public service, and put a little altruism in your marketing efforts, contact us to become a sponsor on Michigan Radio.

Featured Sponsor: Purple Rose Theatre

By Guy Sanville, Artistic Director

Purple Rose Theatre

Due to the dedication, skills, and commitment of the best Board of Directors, staff, and artists working in the region, The Purple Rose Theatre is busier than ever, planning and executing the most amazing handcrafted artisanal work we can create for you.

In many ways, this past season of plays was our most successful to date. A record numbers of patrons made the effort to find their way to Chelsea to share an afternoon/evening with us in the purple seats. We laughed, choked back tears, and perhaps shared an insight or two about what it means to be human.

The Purple Rose 28th season is an exciting mix of comedy and tragedy, new plays and an American classic.

“Diva Royale” a world premiere by Jeff Daniels, Sept. 20 – Dec. 29, 2018

“Never Not Once” a world premiere by Carey Crim, Jan. 17 – March 16, 2019

“All My Sons” by Arthur Miller, April 4 – June 1, 2019

“Welcome to Paradise” a world premiere by Julie Marino, June 20 – Aug. 31, 2019

 Each play is a passionate effort to get to the heart of the matter. Each play will hope to move you, thrill you, tickle you, and remind you that we are not alone. We’re excited for you to join us.

The Purple Rose Theatre has been a proud partner of Michigan Radio for over a decade. Michigan Radio’s audience and mission harmonize well with The Purple Rose making this a wonderful fit and truly successful partnership.

Learn more about Purple Rose Theatre

Learn more about becoming a Michigan Radio Sponsor

Support Local News and Upgrade Your Brand

Being local is one of the biggest advantages of Michigan Radio for our audience and for our sponsors. Our audience values the reporting of our journalists, who live and work in their communities and endeavor to find the core of the stories that matter most to our listeners.

According to Jacob’s Media’s recent tech survey, 69% of respondents said ‘one of radio’s primary advantages is its local feel’ – this is especially true among millennials and gen-xers.

Your Michigan Radio sponsorship clearly demonstrates to our audience that you share their appreciation for local coverage while allowing you the opportunity to reach them with your message where they are – with their dial set to Michigan Radio and tuned-in to the most important happenings in their community.
Contact us to get your message on Michigan Radio.

 

*Sources:

Fred Jacobs “Because All Radio is Local” (Sept. 4 2018)

Fred Jacobs, “Public Radio Doubles Down on Local” (Oct. 11 2018)

Featured Sponsor: Plante Moran

By Jim Proppe, Managing Partner

Plante Moran

As CPAs and business advisors, we’re fortunate to work with some of the most successful organizations around and we have been pleased that our sponsorship of Michigan Radio has helped us to connect with these leaders and share information that is useful to them.

We’ve have also found that the leaders of these organizations have built powerful careers and are willing to share their advice in our “Learn from leaders” blog.  Here are some of their best tips for success:

1. An idea doesn’t have to be perfect. Don’t let perfection paralyze decision-making.   Linda Hubbard, President and COO, Carhartt

2. You can’t provide quality service to your customers unless you first provide quality service to your staff. Randy Bufford, CEO, Trilogy Health Service

3. Embrace endurance: nothing significant is easy or immediate. Ron Kagan, CEO, Detroit Zoo

4. Embrace innovation: look at things differently, be responsive to what people want, and imagine what that means for the future. Roger Myers, CEO, Presbyterian Villages

5. When you lead, lead with passion. Others will follow — and when they do, they’ll become part of the journey.  Scott Becker, CEO, Chromaflo

Whether you want to succeed in business or in life, we think their inspiring insights are worth hearing and sharing.

Learn more about Plante Moran

Learn more about becoming a Michigan Radio Sponsor

 

Michigan Radio Will Boost Your Brand’s Signal

Sometimes, structuring an effective marketing plan can be a tall order, especially with so many ways to reach your customer base – digital ads, email, outdoor, direct mail, print, television and, of course, radio.

So, how do you reach the highest number of people with the options you have?   According to a recent study from Nielsen, no matter what else you’re doing, the answer is to ADD RADIO.

“The headline is that radio makes your TV better,” says Pierra Bouvard, chief insights officer at Cumulus Media & Westwood One.

And it’s not just TV ads that benefit from increased impact when paired with radio – all types of branding campaigns are boosted, to varying degrees, when radio is added to the mix.

Adding radio to the marketing plan increases the number of impressions any given person gets of your brand because radio reaches 92% of persons 18+. It also adds an extra layer of credibility – a phenomenon known as ‘multi-source validation’.

A concrete example of radio’s ability to drive online search activity comes from an RAB commissioned study that showed advertising on radio drove a 29% incremental lift in online brand search results. This shows that radio can play a pivotal role in influencing a consumer’s path to purchase as they hear about, see and research YOUR product.

No matter WHERE your marketing dollars are committed, adding a Michigan Radio campaign to your plan will help increase awareness of your brand with our highly regarded audience across the state.  Let us know how we can help you build a custom schedule on Michigan Radio! Contact us today!

 

Sources:

http://www.insideradio.com/new-research-sheds-light-on-how-radio-works-for-advertisers/article_9aa1c274-a43f-11e8-b25d-63df779f70e7.html

http://www.insideradio.com/free/research-radio-ads-increased-online-brand-searches-by/article_e85dcd84-9f66-11e7-990d-5f573748014b.html

Featured Sponsor: University Musical Society

By Mallory Shea, Marketing & Media Relations

University Musical Society (UMS)

Housed at the University of Michigan, UMS has been presenting world-class performances by professional orchestras, dance and theater companies, jazz artists, and music ensembles from across the globe on campus for over 140 years.

At UMS, we believe that the arts are vital to the human experience because they expand the ways in which we think about the world and how we approach the complicated issues and challenges of our time. Through the stories presented on the stage, we are able shift our perspective and identify the many ways in which we are all more alike rather than different. The stories heard on Michigan Radio offer similar opportunities for empathic approaches to understanding the world around us.

We hear, time and time again, from the artists we present about how gracious, curious, and well-informed UMS audiences are.  And we’re thrilled to have a community partner like Michigan Radio connecting us with those remarkable individuals who delight in the uncommon and engaging experiences that we bring to the stage.

Learn more about University Musical Society

Learn more about becoming a Michigan Radio Sponsor

 

Michigan Radio Recognized with Dozens of Awards

It’s award season for news organizations around Michigan – and Michigan Radio is earning its fair share of recognition for the news coverage that we provided in 2017.

These accolades are a result of our passion to be a valued public service to Michigan – to be a voice for vulnerable populations, covering Michigan politics and drawing attention to situations that affect our state.

As a sponsor, you’ve helped us bring high quality, investigative journalism and local news coverage to our audience across Michigan. In return, with your sponsorship messages read as part of our content,  your organization and brand are associated with Michigan Radio, and the credibility that Michigan Radio has earned over the last 70 years.

Thanks for your support – and if you’ve been considering becoming a sponsor, please contact us to find out how you can support award winning journalism and have YOUR organization associated with Michigan Radio!

Awards: 

Associated Press

Edward R. Murrow Awards – Regional

Michigan Association of Broadcasters

Public Radio News Directors Inc.

Radio Television Digital News Association Kaleidoscope Award

 

 

Featured Sponsor: Bank of Ann Arbor

By Tim Marshall, President & CEO

Bank of Ann Arbor

As a locally owned and operated bank, we truly appreciate Michigan Radio. From morning traffic reports to local news and programs, Michigan Radio keeps its listeners informed, educated and entertained 24 hours a day/7 days a week. Bank of Ann Arbor is proud to continue its support of Michigan Radio. We share one very important value—we both help our communities.

While we’ve expanded beyond Ann Arbor to Ypsilanti, Saline, Plymouth and Birmingham, our mission remains the same—helping local people and businesses thrive through our time, effort and financial resources, and by making customers our top priority.

Since 1996, Bank of Ann Arbor has been steadfast in our local support. We’ve contributed over $5.4 million to help support area nonprofit organizations, schools, faith-based institutions, the arts and others. Each year Bank of Ann Arbor supports more than 200 nonprofit organizations and charities throughout Southeast Michigan.

From our recent Birminghelps campaign that donated $75,000 to Oakland County nonprofits to our free Sonic Lunch concert series, which fills downtown Ann Arbor every summer, we love to help.

So does Michigan Radio. Its listeners can count on our support in the years ahead.

Learn more about Bank of Ann Arbor

Learn more about becoming a Michigan Radio Sponsor

 

 

Your Brand Can Thrive in the Age of Advertising Overload

Digital media has changed our media landscape, allowing users 24 hour access to content and giving advertisers another avenue to reach consumers.

As a result, consumers are now the target of more advertising than any other time in history. There has been a 500% increase in commercial ads over the past 20 years.

Despite $200 billion being spent on advertising each year, businesses are only reporting a 2% growth.

Advertising burn out is causing the opposite of the intended effect of marketing. For example, digital ads experienced as intrusive are inadvertently causing consumers to stop using those very brands.

So, how can your brand break through the noise?

Michigan Radio sponsorship offers a solution to this marketing conundrum.  Your message takes on value to your customers and prospects when you attach it to something that’s important to them.

Our audience is tuned in to Michigan Radio because they care about the programming that we provide. They listen longer than commercial radio listeners and they don’t change the station during breaks.

 Our listeners don’t skip our breaks because our sponsorship messages are part of the programming and they’re brief.  The Michigan Radio audience is curious to know who is supporting us and they want to support our sponsors.

Your message can reach an audience that is engaged, both with our programming and sponsors.

Lift your brand above advertising overload with a Michigan Radio sponsorship.

 

Why is a Balanced Sponsorship Schedule Important?

Running a balanced schedule on Michigan Radio means that your spots will be placed in multiple dayparts, which means you can reach more Michigan Radio listeners.

 

 Here’s why that matters:

  • Quality: The Michigan Radio audience is high quality all the time: No matter when you run your schedule, your sponsorship messages will reach the most educated, affluent, influential and engaged audience in the state.

  • Quantity: Drive times aren’t the only time that people listen to Michigan Radio. Some of our most popular programming is in the evenings and on the weekends, like Fresh Air, The Moth, This American Life and On Being.

  • Value: Placing your spots in broader and more varying dayparts helps you get more spots for your budgeted marketing bucks, helping increase your reach and frequency without increasing your financial investment.

Don’t miss out on reaching as many of our listeners as possible!  Contact us today to request a customized sponsorship schedule!