Converting Obstacles to Opportunities: “Michigan Radio listeners aren’t really the people we want to reach…”
As a marketer, your primary goal is to reach your target audience.
Are you a Michigan Radio listener? If you aren’t, you may not have an idea of who our audience is.
The Michigan Radio audience covers the entire political spectrum:
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23% of listeners identify as conservative
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19% of listeners identify as liberal
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21% of listeners sit in the middle of the road politically
The Michigan Radio audience spans a great spectrum of ages:
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53% are 25 – 54
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46% are 18 – 49
Michigan Radio listeners have a wide range of interests:
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74% have attended a movie in the last 6 months and 35% prefer action movies
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58% participate in some kind of regular exercise and are twice as likely to try kayaking, sailing, and downhill skiing
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41% more likely than the average U.S population to have gone camping the past year
Michigan Radio listeners are engaged:
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68% vote regularly
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25% have fundraised
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93% particiated in public activities
Michigan Radio listeners ARE the audience you’re trying to reach! Contact us for more details!
Mixing It Up with our West Michigan Sponsors
We had an amazing time with some of our dedicated sponsors from West Michigan on Thursday, October 30th, 2014 at the Grand Rapids Downtown Market.
It was a great opportunity for them to meet our General Manager and Director of Operations, Stephen Schram and our Program Director, Tamar Charney, as well as some of our reporters and producers.
We had great conversations about the amazing work our sponsors are doing in West Michigan and the new initiatives we’re implementing at Michigan Radio.
Our sponsors listened to a presentation about Michigan Radio and our upcoming initiatives.
If you’re interested in becoming a corporate sponsor, sign up for our e-newsletter or contact us!
Industry Spotlight: Natural & Organic
Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!
By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.
Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your natural or organic business!
Industry Spotlight: Coffee Roasters
Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!
By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.
