By Jim Proppe, Managing Partner
As CPAs and business advisors, we’re fortunate to work with some of the most successful organizations around and we have been pleased that our sponsorship of Michigan Radio has helped us to connect with these leaders and share information that is useful to them.
We’ve have also found that the leaders of these organizations have built powerful careers and are willing to share their advice in our “Learn from leaders” blog. Here are some of their best tips for success:
1. An idea doesn’t have to be perfect. Don’t let perfection paralyze decision-making. Linda Hubbard, President and COO, Carhartt
2. You can’t provide quality service to your customers unless you first provide quality service to your staff. Randy Bufford, CEO, Trilogy Health Service
3. Embrace endurance: nothing significant is easy or immediate. Ron Kagan, CEO, Detroit Zoo
4. Embrace innovation: look at things differently, be responsive to what people want, and imagine what that means for the future. Roger Myers, CEO, Presbyterian Villages
5. When you lead, lead with passion. Others will follow — and when they do, they’ll become part of the journey. Scott Becker, CEO, Chromaflo
Whether you want to succeed in business or in life, we think their inspiring insights are worth hearing and sharing.
Sometimes, structuring an effective marketing plan can be a tall order, especially with so many ways to reach your customer base – digital ads, email, outdoor, direct mail, print, television and, of course, radio.
So, how do you reach the highest number of people with the options you have? According to a recent study from Nielsen, no matter what else you’re doing, the answer is to ADD RADIO.
“The headline is that radio makes your TV better,” says Pierra Bouvard, chief insights officer at Cumulus Media & Westwood One.
And it’s not just TV ads that benefit from increased impact when paired with radio – all types of branding campaigns are boosted, to varying degrees, when radio is added to the mix.
Adding radio to the marketing plan increases the number of impressions any given person gets of your brand because radio reaches 92% of persons 18+. It also adds an extra layer of credibility – a phenomenon known as ‘multi-source validation’.
A concrete example of radio’s ability to drive online search activity comes from an RAB commissioned study that showed advertising on radio drove a 29% incremental lift in online brand search results. This shows that radio can play a pivotal role in influencing a consumer’s path to purchase as they hear about, see and research YOUR product.
No matter WHERE your marketing dollars are committed, adding a Michigan Radio campaign to your plan will help increase awareness of your brand with our highly regarded audience across the state. Let us know how we can help you build a custom schedule on Michigan Radio! Contact us today!
By Mallory Shea, Marketing & Media Relations
University Musical Society (UMS)
Housed at the University of Michigan, UMS has been presenting world-class performances by professional orchestras, dance and theater companies, jazz artists, and music ensembles from across the globe on campus for over 140 years.
At UMS, we believe that the arts are vital to the human experience because they expand the ways in which we think about the world and how we approach the complicated issues and challenges of our time. Through the stories presented on the stage, we are able shift our perspective and identify the many ways in which we are all more alike rather than different. The stories heard on Michigan Radio offer similar opportunities for empathic approaches to understanding the world around us.
We hear, time and time again, from the artists we present about how gracious, curious, and well-informed UMS audiences are. And we’re thrilled to have a community partner like Michigan Radio connecting us with those remarkable individuals who delight in the uncommon and engaging experiences that we bring to the stage.
The University of Michigan Office of the Vice President of Global Communications has continued their U-M Media Co-Op Advertising Program!
The Co-Op program is open to all University of Michigan Schools, Colleges & Units as a way to encourage promotion of their events, programs & activities on Michigan Radio.
The Co-Op program offers matching dollars to new and returning U-M SCU’s who promote with Michigan Radio in Fiscal Year 2019.
Contact us to find out more about the Co-Op program!
2018 is a mid-term election year.
As a listener, we’re sure you know that Michigan Radio is a reliable, unbiased news source for political and election coverage, so it may not surprise you that we see a significant increase in listener engagement and visits to our website in election years.
This is also a time when the flood of political ad spending can be heard on and seen in all commercial media. But Michigan Radio in different.
Michigan Radio does NOT air political ads
This means that YOUR message will not drown in the clutter of obtrusive and aggressive political messaging that you will hear and see elsewhere. Without the competition of such intrusive advertising your message will stand out and be heard by our appreciative audience.
When weighing your options for your marketing plans, mark that election year audience growth means your impressions and reach also increases, which means more bang for your buck!
Contact us to find out more about maximizing your exposure with our listeners and rise above the others in this election year!
It’s award season for news organizations around Michigan – and Michigan Radio is earning its fair share of recognition for the news coverage that we provided in 2017.
These accolades are a result of our passion to be a valued public service to Michigan – to be a voice for vulnerable populations, covering Michigan politics and drawing attention to situations that affect our state.
As a sponsor, you’ve helped us bring high quality, investigative journalism and local news coverage to our audience across Michigan. In return, with your sponsorship messages read as part of our content, your organization and brand are associated with Michigan Radio, and the credibility that Michigan Radio has earned over the last 70 years.
Thanks for your support – and if you’ve been considering becoming a sponsor, please contact us to find out how you can support award winning journalism and have YOUR organization associated with Michigan Radio!
By Tim Marshall, President & CEO
Bank of Ann Arbor
As a locally owned and operated bank, we truly appreciate Michigan Radio. From morning traffic reports to local news and programs, Michigan Radio keeps its listeners informed, educated and entertained 24 hours a day/7 days a week. Bank of Ann Arbor is proud to continue its support of Michigan Radio. We share one very important value—we both help our communities.
While we’ve expanded beyond Ann Arbor to Ypsilanti, Saline, Plymouth and Birmingham, our mission remains the same—helping local people and businesses thrive through our time, effort and financial resources, and by making customers our top priority.
Since 1996, Bank of Ann Arbor has been steadfast in our local support. We’ve contributed over $5.4 million to help support area nonprofit organizations, schools, faith-based institutions, the arts and others. Each year Bank of Ann Arbor supports more than 200 nonprofit organizations and charities throughout Southeast Michigan.
From our recent Birminghelps campaign that donated $75,000 to Oakland County nonprofits to our free Sonic Lunch concert series, which fills downtown Ann Arbor every summer, we love to help.
So does Michigan Radio. Its listeners can count on our support in the years ahead.
Digital media has changed our media landscape, allowing users 24 hour access to content and giving advertisers another avenue to reach consumers.
As a result, consumers are now the target of more advertising than any other time in history. There has been a 500% increase in commercial ads over the past 20 years.
Despite $200 billion being spent on advertising each year, businesses are only reporting a 2% growth.
Advertising burn out is causing the opposite of the intended effect of marketing. For example, digital ads experienced as intrusive are inadvertently causing consumers to stop using those very brands.
So, how can your brand break through the noise?
Michigan Radio sponsorship offers a solution to this marketing conundrum. Your message takes on value to your customers and prospects when you attach it to something that’s important to them.
Our audience is tuned in to Michigan Radio because they care about the programming that we provide. They listen longer than commercial radio listeners and they don’t change the station during breaks.
Our listeners don’t skip our breaks because our sponsorship messages are part of the programming and they’re brief. The Michigan Radio audience is curious to know who is supporting us and they want to support our sponsors.
Your message can reach an audience that is engaged, both with our programming and sponsors.
Lift your brand above advertising overload with a Michigan Radio sponsorship.
Running a balanced schedule on Michigan Radio means that your spots will be placed in multiple dayparts, which means you can reach more Michigan Radio listeners.
Here’s why that matters:
Quality: The Michigan Radio audience is high quality all the time: No matter when you run your schedule, your sponsorship messages will reach the most educated, affluent, influential and engaged audience in the state.
Quantity: Drive times aren’t the only time that people listen to Michigan Radio. Some of our most popular programming is in the evenings and on the weekends, like Fresh Air, The Moth, This American Life and On Being.
Value: Placing your spots in broader and more varying dayparts helps you get more spots for your budgeted marketing bucks, helping increase your reach and frequency without increasing your financial investment.