Sponsorship Blog

Featured Sponsor: University Musical Society

By Mallory Shea, Marketing & Media Relations

University Musical Society (UMS)

Housed at the University of Michigan, UMS has been presenting world-class performances by professional orchestras, dance and theater companies, jazz artists, and music ensembles from across the globe on campus for over 140 years.

At UMS, we believe that the arts are vital to the human experience because they expand the ways in which we think about the world and how we approach the complicated issues and challenges of our time. Through the stories presented on the stage, we are able shift our perspective and identify the many ways in which we are all more alike rather than different. The stories heard on Michigan Radio offer similar opportunities for empathic approaches to understanding the world around us.

We hear, time and time again, from the artists we present about how gracious, curious, and well-informed UMS audiences are.  And we’re thrilled to have a community partner like Michigan Radio connecting us with those remarkable individuals who delight in the uncommon and engaging experiences that we bring to the stage.

University of Michigan Co-Op Program

The University of Michigan Office of the Vice President of Global Communications has continued their U-M  Media Co-Op Advertising Program!

The Co-Op program is open to all University of Michigan Schools, Colleges & Units as a way to encourage promotion of their events, programs & activities on Michigan Radio.

The Co-Op program offers matching dollars to new and returning U-M SCU’s who promote with Michigan Radio in Fiscal Year 2019.

Contact us to find out more about the Co-Op program!

Your Message Won’t Be Lost in a Sea of Political Ads on Michigan Radio

2018 is a mid-term election year.

As a listener, we’re sure you know that Michigan Radio is a reliable, unbiased news source for political and election coverage, so it may not surprise you that we see a significant increase in listener engagement and visits to our website in election years.

This is also a time when the flood of political ad spending can be heard on and seen in all commercial media. But Michigan Radio in different.

Michigan Radio does NOT air political ads

This means that YOUR message will not drown in the clutter of obtrusive and aggressive political messaging that you will hear and see elsewhere. Without the competition of such intrusive advertising your message will stand out and be heard by our appreciative audience.

When weighing your options for your marketing plans, mark that election year audience growth means your impressions and reach also increases, which means more bang for your buck!

Contact us to find out more about maximizing your exposure with our listeners and rise above the others in this election year!

Michigan Radio Recognized with Dozens of Awards

It’s award season for news organizations around Michigan – and Michigan Radio is earning its fair share of recognition for the news coverage that we provided in 2017.

These accolades are a result of our passion to be a valued public service to Michigan – to be a voice for vulnerable populations, covering Michigan politics and drawing attention to situations that affect our state.

As a sponsor, you’ve helped us bring high quality, investigative journalism and local news coverage to our audience across Michigan. In return, with your sponsorship messages read as part of our content,  your organization and brand are associated with Michigan Radio, and the credibility that Michigan Radio has earned over the last 70 years.

Thanks for your support – and if you’ve been considering becoming a sponsor, please contact us to find out how you can support award winning journalism and have YOUR organization associated with Michigan Radio!

Awards: 

Associated Press

Edward R. Murrow Awards – Regional

Michigan Association of Broadcasters

Public Radio News Directors Inc.

Radio Television Digital News Association Kaleidoscope Award

 

 

Featured Sponsor: Bank of Ann Arbor

By Tim Marshall, President & CEO

Bank of Ann Arbor

As a locally owned and operated bank, we truly appreciate Michigan Radio. From morning traffic reports to local news and programs, Michigan Radio keeps its listeners informed, educated and entertained 24 hours a day/7 days a week. Bank of Ann Arbor is proud to continue its support of Michigan Radio. We share one very important value—we both help our communities.

While we’ve expanded beyond Ann Arbor to Ypsilanti, Saline, Plymouth and Birmingham, our mission remains the same—helping local people and businesses thrive through our time, effort and financial resources, and by making customers our top priority.

Since 1996, Bank of Ann Arbor has been steadfast in our local support. We’ve contributed over $5.4 million to help support area nonprofit organizations, schools, faith-based institutions, the arts and others. Each year Bank of Ann Arbor supports more than 200 nonprofit organizations and charities throughout Southeast Michigan.

From our recent Birminghelps campaign that donated $75,000 to Oakland County nonprofits to our free Sonic Lunch concert series, which fills downtown Ann Arbor every summer, we love to help.

So does Michigan Radio. Its listeners can count on our support in the years ahead.

Your Brand Can Thrive in the Age of Advertising Overload

Digital media has changed our media landscape, allowing users 24 hour access to content and giving advertisers another avenue to reach consumers.

As a result, consumers are now the target of more advertising than any other time in history. There has been a 500% increase in commercial ads over the past 20 years.

Despite $200 billion being spent on advertising each year, businesses are only reporting a 2% growth.

Advertising burn out is causing the opposite of the intended effect of marketing. For example, digital ads experienced as intrusive are inadvertently causing consumers to stop using those very brands.

So, how can your brand break through the noise?

Michigan Radio sponsorship offers a solution to this marketing conundrum.  Your message takes on value to your customers and prospects when you attach it to something that’s important to them.

Our audience is tuned in to Michigan Radio because they care about the programming that we provide. They listen longer than commercial radio listeners and they don’t change the station during breaks.

 Our listeners don’t skip our breaks because our sponsorship messages are part of the programming and they’re brief.  The Michigan Radio audience is curious to know who is supporting us and they want to support our sponsors.

Your message can reach an audience that is engaged, both with our programming and sponsors.

Lift your brand above advertising overload with a Michigan Radio sponsorship.

 

Why is a Balanced Sponsorship Schedule Important?

Running a balanced schedule on Michigan Radio means that your spots will be placed in multiple dayparts, which means you can reach more Michigan Radio listeners.

 

 Here’s why that matters:

  • Quality: The Michigan Radio audience is high quality all the time: No matter when you run your schedule, your sponsorship messages will reach the most educated, affluent, influential and engaged audience in the state.

  • Quantity: Drive times aren’t the only time that people listen to Michigan Radio. Some of our most popular programming is in the evenings and on the weekends, like Fresh Air, The Moth, This American Life and On Being.

  • Value: Placing your spots in broader and more varying dayparts helps you get more spots for your budgeted marketing bucks, helping increase your reach and frequency without increasing your financial investment.

Don’t miss out on reaching as many of our listeners as possible!  Contact us today to request a customized sponsorship schedule!

Featured Sponsor: Consumers Energy Foundation

By Carolyn Bloodworth, Secretary and Treasurer, Consumers Energy Foundation

Every hour of every day, Michigan Radio links communities across Michigan by sharing information and stories about our state and the people who make it a great place to live. The Consumers Energy Foundation is proud to continue our support of Michigan Radio because it shares our mission of building and bringing our state’s communities together.

The Consumers Energy Foundation is the philanthropic arm of Consumers Energy, Michigan’s largest energy provider. We fulfill our company’s mission to deliver hometown service by investing in and supporting good, thoughtful work that goes on across the state.

That takes many forms, whether it’s dollars to help Flint high school students attend college, to preserve environmental habitats, or to build recreational trails that get people outdoors. We’ve put our support behind initiatives that enhance the culture of the places we live, from expanding children’s museums to renovating historic theaters. Our impact touches all of our state’s residents, even the penguins and polar bears at the Detroit Zoo!

We value Michigan Radio’s efforts to inform people, to give a voice to everyone in our communities and to shape public policy. Michigan Radio and its listeners can count on us to continue our support for their important mission.

In Celebration of 2017

From Steve Schram,

Michigan Radio Executive Director and General Manager

We are beginning 2018 with enthusiasm and appreciation for the success you helped to build for Michigan Radio in the past year.

Our corporate support sponsors are a vital component in providing the financial support that allows Michigan Radio to serve its primary allegiance– to our audience– as a most trusted source of journalism, focused on the state of Michigan.  We know that you, too, care about our state and want trustworthy journalism to thrive and expand.

Our mission statement articulates those core values and focus:

The mission of Michigan Radio is to produce and distribute trusted content to inform, educate and entertain people who care about the State of Michigan and the world around them.

In 2017, we experienced our most successful year yet with corporate sponsorship participation, representing 24% of the station’s annual revenue.  Audiences have found public radio news and information content to be more essential than ever.  Over 524,000 weekly broadcast listeners tune in across the state, once again positioning Michigan Radio as the state’s most listened to public radio service.  (Nielsen Audio, Spring 2017, National Regional Database, Persons 12+, Mon-Sun 6a-12M)

Also, our continued audience development and growth in Grand Rapids set a new record as our WVGR 104.1 FM service is now the # 1 station in the market with Adults 25-54. (Nielsen Audio, Grand Rapids, MI – Spring 2017, Adults 25-54, Mon-Sun 6a-12M).  In addition to the station’s over-the-air broadcast audience, more than 100,000 people across the state listen to Michigan Radio’s online audio stream each month, available at michiganradio.org and our station app.

We share these results with you proudly because they demonstrate the positive momentum and prospects for continued growth for Michigan Radio.  The increases in broadcast and digital platform listeners place our corporate sponsors in a receptive, clutter-free environment, to communicate their services and products to our highly engaged and influential audience.

If you were part of the Michigan Radio corporate sponsorship family in past year, I thank you for your support and welcome you to expand your presence this coming year.  If we have yet to host your corporate message on the station, I invite you to make that commitment for a better, brighter and prosperous year ahead.  Thank you for your support of Michigan Radio.

Resolutions for Your 2018 Marketing Goals

As we embark on a new year, we pause to reflect on the highs and lows of the past 12 months and make our pledges to positive change and greater growth. Jump start your New Year’s resolutions with a conversation about how Michigan Radio can help make the next year the best yet for your organization.

Resolution 1: Set Goals

What are you trying to accomplish in 2018?

Perhaps increasing your new business, or bringing back repeat customers? Are you looking to consistently sell-out your event tickets?  Increase traffic to your website?

Whatever your goal may be, start working backwards from there.

Resolution 2: Reach the Right Audience

Creating a profile of the perfect client for your organization is an excellent way to evaluate if your marketing efforts are targeting the right people and directing them to take action. In creating this user persona, you and your team will hone in on what makes your organization special.

Resolution 3: Follow Through

Making a plan is only the first part of a real marketing effort.  Next is putting it into action, tracking its effectiveness and course correcting when needed.  Making sure that your organization is consistently perceived positively by the audience that you are trying to reach is essential.

This is where Michigan Radio comes in.

As the most listened to public radio station in Michigan, we are in a unique position to deliver your message to an audience that is engaged, educated and affluent.  With a weekly cume of more than a half million listeners from Grand Rapids to Detroit, we also reach a lot of these highly sought after Michiganders.

Once you come up with your customer profile, ask us how that matches up with our audience – we can make sure Michigan Radio is the right fit for you before you commit to a schedule with us.

From our own research of NPR listeners, we know that public radio sponsorship continues to convey strong benefits for sponsors, including improved brand perceptions and consideration.  Associating your brand with Michigan Radio will help you take full advantage of The Halo Effect.

If you’re ready to make this the best year for your organization, to have clients thank you for supporting a public service, and put a little altruism in your marketing efforts, contact us to become a sponsor on Michigan Radio.