Sponsorship Blog

Branding with Michigan Radio: Commit to Your Brand

Smart branding is placing the focus on what makes your organization unique and fantastic, and builds recognition from that foundation.

Strategic marketing is planning where to place and how to deliver your message in a way that builds value for your brand.

Sponsorship on Michigan Radio achieves both, adding value to your brand by associating it with high-quality, trusted content.

A well-crafted sponsorship schedule delivers a consistent and meaningful message to our audience that conveys your support of a resource they value.

Customized messages promote events or specific aspects of your product and service that underscore the essential value of your brand.

Show our engaged audience that you are committed to your brand message and to Michigan Radio with a schedule on-air and online – contact us to learn more!

Check out the other posts in our Branding with Michigan Radio series!

Radio Remains Top Choice for In-Dash Entertainment

In-vehicle media options have grown exponentially in recent years. With the addition of dashboard screens and bluetooth, AM/FM radio competes with satellite radio, streaming audio, owned music and other content.


However, despite the increased options, according to Inside Radio, 84% of Americans who have been in a car or truck in the past 30 days say they continue to use radio there.

Even as competition for dash-space becomes more competitive, carmakers are still keeping broadcast radio as standard equipment in their new models because they know that’s what consumers want.
Your sponsorship message on Michigan Radio reaches the ears of listeners in their cars, in their homes and on their streaming devices. Contact us to find out how to get the most of your sponsorship message!

Source: Inside Radio

Featured Sponsor: Greenleaf Trust

By Nicholas A. Juhle, Vice President, Director of Research

Michigan Radio listeners, like clients of Greenleaf Trust, are well-read and socially engaged. With a mind on the present and an eye toward the future, our overlapping interests encompass cultural, political, economic, and social issues both close to home and far afield. We understand that actions have consequences, and we strive to be informed about the choices we make and the resulting impact on future generations.

Naturally, Greenleaf Trust supports Michigan Radio as we are both long-term investors in the future.

Founded in Michigan over 20 years ago, Greenleaf Trust is a privately-held financial services firm with offices in Kalamazoo, Grand Rapids, Birmingham, Traverse City and Bay Harbor. We specialize in holistic wealth management, trust and estate administration, and retirement plan administration. Our independence frees us from conflicts of interest and ensures that our clients’ well-being is at the center of everything we do.

Greenleaf Trust adheres to the highest standard of fiduciary excellence, while providing distinctly personalized service. We are recognized for differentiating ourselves as a wealth management firm that not only does things well now, but will do them in perpetuity.

Financial security from generation to generation. Learn more at Greenleaf Trust.

Celebrating the Success of 2018

Stephen Schram,
General Manager & Executive Director

We are ringing in 2019 with excitement for what is to come and gratitude for the successes we’ve realized at Michigan Radio in the last year. Our corporate sponsors are essential to providing the financial support that allows Michigan Radio to serve our audience as a trusted source of journalism in Michigan. In 2018, our corporate sponsors provided 23% of our annual revenue.

We are also reflecting on our accomplishments from 2018, most notably and recently, the resounding success of the Believed podcast produced and hosted by Michigan Radio reporters Kate Wells and Lindsay Smith. Believed told the story of the sexual assault of hundreds of girls by USA Gymnastics team doctor Larry Nassar and explored how those young women found their power when well-meaning adults failed them. Believed is also the first podcast that has been entirely produced by a member station and distributed in partnership by NPR.  The nine episode podcast has been downloaded hundreds of thousands of times by listeners across the country. In its October 2018 debut, Believed became the # 1 podcast in the U.S. (source: itunescharts.net) 

Now, we look forward to 2019, to more groundbreaking reporting and partnerships. For example, Michigan Radio will be participating in the new initiative 1A Across AmericaOver the course of two years, Michigan Radio and five other public media stations will work closely with 1A host Joshua Johnson and their production team to source stories, conduct live broadcasts and events, produce collaborative content and elevate local journalism here in Michigan. 

Corporate sponsorship is an essential part of how Michigan Radio is able to continue to excel. YOUR support helps us remain the most listened to public radio service in the state. If you were part of the Michigan Radio corporate sponsorship family in 2018, I thank you for your support. If we have yet to host your corporate message on the station, I invite you to make that commitment for a better, brighter and prosperous year ahead. 

Thank you for your support of Michigan Radio.

Steve Schram, Executive Director and General Manager at Michigan Radio

Resolutions for Your 2019 Marketing Goals

As we embark on a new year, we pause to reflect on the highs and lows of the past 12 months and make our pledges to positive change and greater growth. Jump start your New Year’s resolutions with a conversation about how Michigan Radio can help make the next year the best yet for your organization.

Resolution 1: Set Goals

What are you trying to accomplish in 2019?

Perhaps increasing your new business, or bringing back repeat customers? Are you looking to consistently sell-out your event tickets?  Increase traffic to your website?

Whatever your goal may be, start working backwards from there.

Resolution 2: Reach the Right Audience

Creating a profile of the perfect client for your organization is an excellent way to evaluate if your marketing efforts are targeting the right people and directing them to take action. In creating this user persona, you and your team will hone in on what makes your organization special.

Resolution 3: Follow Through

Making a plan is only the first part of a real marketing effort.  Next is putting it into action, tracking its effectiveness and course correcting when needed.  Making sure that your organization is consistently perceived positively by the audience that you are trying to reach is essential.

This is where Michigan Radio comes in.

As the most listened to public radio station in Michigan, we are in a unique position to deliver your message to an audience that is engaged, educated and affluent.  With a weekly cume of more than a half million listeners from Grand Rapids to Detroit, we also reach a lot of these highly sought after Michiganders.

Once you come up with your customer profile, ask us how that matches up with our audience – we can make sure Michigan Radio is the right fit for you before you commit to a schedule with us.

From our own research of NPR listeners, we know that public radio sponsorship continues to convey strong benefits for sponsors, including improved brand perceptions and consideration.  Associating your brand with Michigan Radio will help you take full advantage of The Halo Effect.

If you’re ready to make this the best year for your organization, to have clients thank you for supporting a public service, and put a little altruism in your marketing efforts, contact us to become a sponsor on Michigan Radio.

Featured Sponsor: Purple Rose Theatre

By Guy Sanville, Artistic Director

Purple Rose Theatre

Due to the dedication, skills, and commitment of the best Board of Directors, staff, and artists working in the region, The Purple Rose Theatre is busier than ever, planning and executing the most amazing handcrafted artisanal work we can create for you.

In many ways, this past season of plays was our most successful to date. A record numbers of patrons made the effort to find their way to Chelsea to share an afternoon/evening with us in the purple seats. We laughed, choked back tears, and perhaps shared an insight or two about what it means to be human.

The Purple Rose 28th season is an exciting mix of comedy and tragedy, new plays and an American classic.

“Diva Royale” a world premiere by Jeff Daniels, Sept. 20 – Dec. 29, 2018

“Never Not Once” a world premiere by Carey Crim, Jan. 17 – March 16, 2019

“All My Sons” by Arthur Miller, April 4 – June 1, 2019

“Welcome to Paradise” a world premiere by Julie Marino, June 20 – Aug. 31, 2019

 Each play is a passionate effort to get to the heart of the matter. Each play will hope to move you, thrill you, tickle you, and remind you that we are not alone. We’re excited for you to join us.

The Purple Rose Theatre has been a proud partner of Michigan Radio for over a decade. Michigan Radio’s audience and mission harmonize well with The Purple Rose making this a wonderful fit and truly successful partnership.

Learn more about Purple Rose Theatre

Learn more about becoming a Michigan Radio Sponsor

Thank You for Supporting Michigan Radio’s Values

Throughout this past year, Michigan Radio has continued to experience marked audience growth. With a weekly audience of 530,000 listeners, we are proud to remain the state’s most listened-to public radio service.Statewide, nationwide and around the world, our increasing audience of loyal listeners tunes in to daily news they know they can trust.

This is largely due to our corporate sponsors and their generous financial support of the programming and unparalleled news reporting that our listeners rely on. This past year our continued coverage of the Flint water crisis, the Environment Reports on PFAS, sexual assault survivor stories and political coverage was especially relevant to the state. We continue to break the most important new stories to Michigan communities, providing the thorough and in-depth reporting you expect.

Looking ahead to 2019, our Corporate Sponsors and contributing members will continue to be a vital part of Michigan Radio. Your support strengthens our resolve to provide you with the highest quality news. My sincere appreciation for each of you for helping to keep Michigan Radio vibrant and thriving.

With warmest regards from all of us at Michigan Radio.

Kathy Agosta, Director of Corporate Support

Support Local News and Upgrade Your Brand

Being local is one of the biggest advantages of Michigan Radio for our audience and for our sponsors. Our audience values the reporting of our journalists, who live and work in their communities and endeavor to find the core of the stories that matter most to our listeners.

According to Jacob’s Media’s recent tech survey, 69% of respondents said ‘one of radio’s primary advantages is its local feel’ – this is especially true among millennials and gen-xers.

Your Michigan Radio sponsorship clearly demonstrates to our audience that you share their appreciation for local coverage while allowing you the opportunity to reach them with your message where they are – with their dial set to Michigan Radio and tuned-in to the most important happenings in their community.
Contact us to get your message on Michigan Radio.

 

*Sources:

Fred Jacobs “Because All Radio is Local” (Sept. 4 2018)

Fred Jacobs, “Public Radio Doubles Down on Local” (Oct. 11 2018)

Featured Sponsor: Plante Moran

By Jim Proppe, Managing Partner

Plante Moran

As CPAs and business advisors, we’re fortunate to work with some of the most successful organizations around and we have been pleased that our sponsorship of Michigan Radio has helped us to connect with these leaders and share information that is useful to them.

We’ve have also found that the leaders of these organizations have built powerful careers and are willing to share their advice in our “Learn from leaders” blog.  Here are some of their best tips for success:

1. An idea doesn’t have to be perfect. Don’t let perfection paralyze decision-making.   Linda Hubbard, President and COO, Carhartt

2. You can’t provide quality service to your customers unless you first provide quality service to your staff. Randy Bufford, CEO, Trilogy Health Service

3. Embrace endurance: nothing significant is easy or immediate. Ron Kagan, CEO, Detroit Zoo

4. Embrace innovation: look at things differently, be responsive to what people want, and imagine what that means for the future. Roger Myers, CEO, Presbyterian Villages

5. When you lead, lead with passion. Others will follow — and when they do, they’ll become part of the journey.  Scott Becker, CEO, Chromaflo

Whether you want to succeed in business or in life, we think their inspiring insights are worth hearing and sharing.

Learn more about Plante Moran

Learn more about becoming a Michigan Radio Sponsor

 

Michigan Radio Will Boost Your Brand’s Signal

Sometimes, structuring an effective marketing plan can be a tall order, especially with so many ways to reach your customer base – digital ads, email, outdoor, direct mail, print, television and, of course, radio.

So, how do you reach the highest number of people with the options you have?   According to a recent study from Nielsen, no matter what else you’re doing, the answer is to ADD RADIO.

“The headline is that radio makes your TV better,” says Pierra Bouvard, chief insights officer at Cumulus Media & Westwood One.

And it’s not just TV ads that benefit from increased impact when paired with radio – all types of branding campaigns are boosted, to varying degrees, when radio is added to the mix.

Adding radio to the marketing plan increases the number of impressions any given person gets of your brand because radio reaches 92% of persons 18+. It also adds an extra layer of credibility – a phenomenon known as ‘multi-source validation’.

A concrete example of radio’s ability to drive online search activity comes from an RAB commissioned study that showed advertising on radio drove a 29% incremental lift in online brand search results. This shows that radio can play a pivotal role in influencing a consumer’s path to purchase as they hear about, see and research YOUR product.

No matter WHERE your marketing dollars are committed, adding a Michigan Radio campaign to your plan will help increase awareness of your brand with our highly regarded audience across the state.  Let us know how we can help you build a custom schedule on Michigan Radio! Contact us today!

 

Sources:

http://www.insideradio.com/new-research-sheds-light-on-how-radio-works-for-advertisers/article_9aa1c274-a43f-11e8-b25d-63df779f70e7.html

http://www.insideradio.com/free/research-radio-ads-increased-online-brand-searches-by/article_e85dcd84-9f66-11e7-990d-5f573748014b.html