Sponsorship Blog

Featured Sponsor: Varnum Law

Matt Bower

by Matt Bower, Varnum Law

MiSpringboard, the Varnum program that provides free legal services to Michigan startup and second-stage businesses, reached a milestone recently when it surpassed the 500th client mark. The firm also recently committed a third tranche of $1 million to the program.

In the seven years since MiSpringboard was launched, Michigan entrepreneurs involved in industries ranging from biomedicine to beekeeping have used the program to get their businesses off to a solid start and ready for growth.

When we started MiSpringboard in 2011, in the midst of the recession, the idea was to support and grow Michigan’s economy in the way we are best equipped to do: by providing free legal services to new businesses, helping them start with a solid foundation and prepare them for growth.

Today, with over 500 clients served through the program, we are still amazed at the talent and technology being developed all across our state, and very proud to have a role in one of Michigan’s great success stories – the development of the entrepreneurial community.

Michigan Radio has been a great way for us to reach others who are committed to our state’s continued growth as a leader in innovation.

More at www.mispringboard.com

Your Sponsorship Reaches Michigan Radio Members Across the State

Michigan Radio has members across the state, from Houghton to Grand Rapids, from Detroit to Ann Arbor.

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Why does it matter that our sponsor’s messages reach members in addition to listeners?  Michigan Radio members contribute financially to the station, just like our sponsors do!  This means that they already have something in common with our sponsors – support for Michigan Radio!

Just as our members appreciate their pledge drive gifts, our sponsors value the messages we read on air to promote their organizations and events. While members enjoy bringing home their groceries in a Michigan Radio tote bag, sponsors enjoy increased revenue or awareness for their brand.

Not a sponsor yet? Contact us to get started today!

Believed Podcast wins Peabody Award

Michigan Radio’s Believed podcast was named a winner of a prestigious Peabody Award in the Radio & Podcast category. This is Michigan Radio’s first Peabody Award.

Hosted by Michigan Radio reporters Kate Wells and Lindsey Smith, Believed is a nine-part series that investigates how former sports doctor Larry Nassar was able to abuse hundreds of women and girls for more than 20 years.

“Michigan Radio is beyond proud to be able to bring the stories of these survivors to podcast listeners across the world,” said Zoe Clark, Michigan Radio Program Director. “We are grateful to the women who were willing to share their stories and hope this reporting will spark conversations aimed at preventing future abuse.”

The Peabody Awards are recognized as one of the highest honors in the field of journalism with the most powerful, enlightening and invigorating stories in television, radio and digital media being celebrated each year.

“To be recognized with a Peabody award for our team’s work on the Believed podcast is most gratifying and humbling,” said Steve Schram, Executive Director and General Manager of Michigan Radio. “We also appreciate the efforts of NPR who helped raise the profile of our work with the distribution of Believed on NPR programs and podcast providers.”

Believed was a first-of-its-kind collaboration between a member station and NPR, which distributed it.

“This is such well-deserved recognition for the team at Michigan Radio. They tackled a challenging investigation with tremendous tenacity and sensitivity,” said Anya Grundmann, SVP of programming and audience development at NPR. “Believed is a perfect example of how podcasting has extended public radio’s mission to give voice to people and ideas that help us see our world more clearly.”

In addition to winning a Peabody, the podcast has also been recognized with a Dart Award for Excellence in Coverage of Trauma from the Columbia School of Journalism, a Scripps Howard Award for Radio/Podcast In-Depth Coverage, and an Award for Excellence in Coverage of Youth Sports from Penn State University’s John Curley Center for Sports Journalism.

Michigan Radio has won dozens of awards in 2019 for our 2018 coverage, including Station of the Year from the Michigan Association of Broadcasters and Outstanding News Operation from the Associated Press.  A full list of the awards Michigan Radio and Believed has won can be found here.

As a sponsor, you’ve helped us bring high quality, investigative journalism and local news coverage to our audience across Michigan. In return, with your sponsorship messages read as part of our content, your organization and brand are associated with Michigan Radio, and the credibility that Michigan Radio has earned over the last 70 years.

If you’re not a sponsor yet, contact us to find out how you can become a supporter of our programming and upcoming projects.

 

Branding with Michigan Radio: Commit to Your Brand

Smart branding is placing the focus on what makes your organization unique and fantastic, and builds recognition from that foundation.

Strategic marketing is planning where to place and how to deliver your message in a way that builds value for your brand.

Sponsorship on Michigan Radio achieves both, adding value to your brand by associating it with high-quality, trusted content.

A well-crafted sponsorship schedule delivers a consistent and meaningful message to our audience that conveys your support of a resource they value.

Customized messages promote events or specific aspects of your product and service that underscore the essential value of your brand.

Show our engaged audience that you are committed to your brand message and to Michigan Radio with a schedule on-air and online – contact us to learn more!

Check out the other posts in our Branding with Michigan Radio series!

Radio Remains Top Choice for In-Dash Entertainment

In-vehicle media options have grown exponentially in recent years. With the addition of dashboard screens and bluetooth, AM/FM radio competes with satellite radio, streaming audio, owned music and other content.


However, despite the increased options, according to Inside Radio, 84% of Americans who have been in a car or truck in the past 30 days say they continue to use radio there.

Even as competition for dash-space becomes more competitive, carmakers are still keeping broadcast radio as standard equipment in their new models because they know that’s what consumers want.
Your sponsorship message on Michigan Radio reaches the ears of listeners in their cars, in their homes and on their streaming devices. Contact us to find out how to get the most of your sponsorship message!

Source: Inside Radio

Featured Sponsor: Greenleaf Trust

By Nicholas A. Juhle, Vice President, Director of Research

Michigan Radio listeners, like clients of Greenleaf Trust, are well-read and socially engaged. With a mind on the present and an eye toward the future, our overlapping interests encompass cultural, political, economic, and social issues both close to home and far afield. We understand that actions have consequences, and we strive to be informed about the choices we make and the resulting impact on future generations.

Naturally, Greenleaf Trust supports Michigan Radio as we are both long-term investors in the future.

Founded in Michigan over 20 years ago, Greenleaf Trust is a privately-held financial services firm with offices in Kalamazoo, Grand Rapids, Birmingham, Traverse City and Bay Harbor. We specialize in holistic wealth management, trust and estate administration, and retirement plan administration. Our independence frees us from conflicts of interest and ensures that our clients’ well-being is at the center of everything we do.

Greenleaf Trust adheres to the highest standard of fiduciary excellence, while providing distinctly personalized service. We are recognized for differentiating ourselves as a wealth management firm that not only does things well now, but will do them in perpetuity.

Financial security from generation to generation. Learn more at Greenleaf Trust.

Celebrating the Success of 2018

Stephen Schram,
General Manager & Executive Director

We are ringing in 2019 with excitement for what is to come and gratitude for the successes we’ve realized at Michigan Radio in the last year. Our corporate sponsors are essential to providing the financial support that allows Michigan Radio to serve our audience as a trusted source of journalism in Michigan. In 2018, our corporate sponsors provided 23% of our annual revenue.

We are also reflecting on our accomplishments from 2018, most notably and recently, the resounding success of the Believed podcast produced and hosted by Michigan Radio reporters Kate Wells and Lindsay Smith. Believed told the story of the sexual assault of hundreds of girls by USA Gymnastics team doctor Larry Nassar and explored how those young women found their power when well-meaning adults failed them. Believed is also the first podcast that has been entirely produced by a member station and distributed in partnership by NPR.  The nine episode podcast has been downloaded hundreds of thousands of times by listeners across the country. In its October 2018 debut, Believed became the # 1 podcast in the U.S. (source: itunescharts.net) 

Now, we look forward to 2019, to more groundbreaking reporting and partnerships. For example, Michigan Radio will be participating in the new initiative 1A Across AmericaOver the course of two years, Michigan Radio and five other public media stations will work closely with 1A host Joshua Johnson and their production team to source stories, conduct live broadcasts and events, produce collaborative content and elevate local journalism here in Michigan. 

Corporate sponsorship is an essential part of how Michigan Radio is able to continue to excel. YOUR support helps us remain the most listened to public radio service in the state. If you were part of the Michigan Radio corporate sponsorship family in 2018, I thank you for your support. If we have yet to host your corporate message on the station, I invite you to make that commitment for a better, brighter and prosperous year ahead. 

Thank you for your support of Michigan Radio.

Steve Schram, Executive Director and General Manager at Michigan Radio

Resolutions for Your 2019 Marketing Goals

As we embark on a new year, we pause to reflect on the highs and lows of the past 12 months and make our pledges to positive change and greater growth. Jump start your New Year’s resolutions with a conversation about how Michigan Radio can help make the next year the best yet for your organization.

Resolution 1: Set Goals

What are you trying to accomplish in 2019?

Perhaps increasing your new business, or bringing back repeat customers? Are you looking to consistently sell-out your event tickets?  Increase traffic to your website?

Whatever your goal may be, start working backwards from there.

Resolution 2: Reach the Right Audience

Creating a profile of the perfect client for your organization is an excellent way to evaluate if your marketing efforts are targeting the right people and directing them to take action. In creating this user persona, you and your team will hone in on what makes your organization special.

Resolution 3: Follow Through

Making a plan is only the first part of a real marketing effort.  Next is putting it into action, tracking its effectiveness and course correcting when needed.  Making sure that your organization is consistently perceived positively by the audience that you are trying to reach is essential.

This is where Michigan Radio comes in.

As the most listened to public radio station in Michigan, we are in a unique position to deliver your message to an audience that is engaged, educated and affluent.  With a weekly cume of more than a half million listeners from Grand Rapids to Detroit, we also reach a lot of these highly sought after Michiganders.

Once you come up with your customer profile, ask us how that matches up with our audience – we can make sure Michigan Radio is the right fit for you before you commit to a schedule with us.

From our own research of NPR listeners, we know that public radio sponsorship continues to convey strong benefits for sponsors, including improved brand perceptions and consideration.  Associating your brand with Michigan Radio will help you take full advantage of The Halo Effect.

If you’re ready to make this the best year for your organization, to have clients thank you for supporting a public service, and put a little altruism in your marketing efforts, contact us to become a sponsor on Michigan Radio.

Featured Sponsor: Purple Rose Theatre

By Guy Sanville, Artistic Director

Purple Rose Theatre

Due to the dedication, skills, and commitment of the best Board of Directors, staff, and artists working in the region, The Purple Rose Theatre is busier than ever, planning and executing the most amazing handcrafted artisanal work we can create for you.

In many ways, this past season of plays was our most successful to date. A record numbers of patrons made the effort to find their way to Chelsea to share an afternoon/evening with us in the purple seats. We laughed, choked back tears, and perhaps shared an insight or two about what it means to be human.

The Purple Rose 28th season is an exciting mix of comedy and tragedy, new plays and an American classic.

“Diva Royale” a world premiere by Jeff Daniels, Sept. 20 – Dec. 29, 2018

“Never Not Once” a world premiere by Carey Crim, Jan. 17 – March 16, 2019

“All My Sons” by Arthur Miller, April 4 – June 1, 2019

“Welcome to Paradise” a world premiere by Julie Marino, June 20 – Aug. 31, 2019

 Each play is a passionate effort to get to the heart of the matter. Each play will hope to move you, thrill you, tickle you, and remind you that we are not alone. We’re excited for you to join us.

The Purple Rose Theatre has been a proud partner of Michigan Radio for over a decade. Michigan Radio’s audience and mission harmonize well with The Purple Rose making this a wonderful fit and truly successful partnership.

Learn more about Purple Rose Theatre

Learn more about becoming a Michigan Radio Sponsor

Thank You for Supporting Michigan Radio’s Values

Throughout this past year, Michigan Radio has continued to experience marked audience growth. With a weekly audience of 490,000 listeners, we are proud to remain the state’s most listened-to public radio service.Statewide, nationwide and around the world, our increasing audience of loyal listeners tunes in to daily news they know they can trust.

This is largely due to our corporate sponsors and their generous financial support of the programming and unparalleled news reporting that our listeners rely on. This past year our continued coverage of the Flint water crisis, the Environment Reports on PFAS, sexual assault survivor stories and political coverage was especially relevant to the state. We continue to break the most important new stories to Michigan communities, providing the thorough and in-depth reporting you expect.

Looking ahead to 2019, our Corporate Sponsors and contributing members will continue to be a vital part of Michigan Radio. Your support strengthens our resolve to provide you with the highest quality news. My sincere appreciation for each of you for helping to keep Michigan Radio vibrant and thriving.

With warmest regards from all of us at Michigan Radio.

Kathy Agosta, Director of Corporate Support