We are ringing in 2019 with excitement for what is to come and gratitude for the successes we’ve realized at Michigan Radio in the last year. Our corporate sponsors are essential to providing the financial support that allows Michigan Radio to serve our audience as a trusted source of journalism in Michigan. In 2018, our corporate sponsors provided 23% of our annual revenue.
We are also reflecting on our accomplishments from 2018, most notably and recently, the resounding success of the Believed podcast produced and hosted by Michigan Radio reporters Kate Wells and Lindsay Smith. Believed told the story of the sexual assault of hundreds of girls by USA Gymnastics team doctor Larry Nassar and explored how those young women found their power when well-meaning adults failed them. Believed is also the first podcast that has been entirely produced by a member station and distributed in partnership by NPR. The nine episode podcast has been downloaded hundreds of thousands of times by listeners across the country. In its October 2018 debut, Believed became the # 1 podcast in the U.S. (source: itunescharts.net)
Now, we look forward to 2019, to more groundbreaking reporting and partnerships. For example, Michigan Radio will be participating in the new initiative 1A Across America. Over the course of two years, Michigan Radio and five other public media stations will work closely with 1A host Joshua Johnson and their production team to source stories, conduct live broadcasts and events, produce collaborative content and elevate local journalism here in Michigan.
Corporate sponsorship is an essential part of how Michigan Radio is able to continue to excel. YOUR support helps us remain the most listened to public radio service in the state. If you were part of the Michigan Radio corporate sponsorship family in 2018, I thank you for your support. If we have yet to host your corporate message on the station, I invite you to make that commitment for a better, brighter and prosperous year ahead.
Thank you for your support of Michigan Radio.
Steve Schram, Executive Director and General Manager at Michigan Radio