By Carolyn Bloodworth, Secretary and Treasurer, Consumers Energy Foundation
Every hour of every day, Michigan Radio links communities across Michigan by sharing information and stories about our state and the people who make it a great place to live. The Consumers Energy Foundation is proud to continue our support of Michigan Radio because it shares our mission of building and bringing our state’s communities together.
The Consumers Energy Foundation is the philanthropic arm of Consumers Energy, Michigan’s largest energy provider. We fulfill our company’s mission to deliver hometown service by investing in and supporting good, thoughtful work that goes on across the state.
That takes many forms, whether it’s dollars to help Flint high school students attend college, to preserve environmental habitats, or to build recreational trails that get people outdoors. We’ve put our support behind initiatives that enhance the culture of the places we live, from expanding children’s museums to renovating historic theaters. Our impact touches all of our state’s residents, even the penguins and polar bears at the Detroit Zoo!
We value Michigan Radio’s efforts to inform people, to give a voice to everyone in our communities and to shape public policy. Michigan Radio and its listeners can count on us to continue our support for their important mission.
Michigan Radio Executive Director and General Manager
We are beginning 2018 with enthusiasm and appreciation for the success you helped to build for Michigan Radio in the past year.
Our corporate support sponsors are a vital component in providing the financial support that allows Michigan Radio to serve its primary allegiance– to our audience– as a most trusted source of journalism, focused on the state of Michigan. We know that you, too, care about our state and want trustworthy journalism to thrive and expand.
Our mission statement articulates those core values and focus:
The mission of Michigan Radio is to produce and distribute trusted content to inform, educate and entertain people who care about the State of Michigan and the world around them.
In 2017, we experienced our most successful year yet with corporate sponsorship participation, representing 24% of the station’s annual revenue. Audiences have found public radio news and information content to be more essential than ever. Over 524,000 weekly broadcast listeners tune in across the state, once again positioning Michigan Radio as the state’s most listened to public radio service. (Nielsen Audio, Spring 2017, National Regional Database, Persons 12+, Mon-Sun 6a-12M)
Also, our continued audience development and growth in Grand Rapids set a new record as our WVGR 104.1 FM service is now the # 1 station in the market with Adults 25-54. (Nielsen Audio, Grand Rapids, MI – Spring 2017, Adults 25-54, Mon-Sun 6a-12M). In addition to the station’s over-the-air broadcast audience, more than 100,000 people across the state listen to Michigan Radio’s online audio stream each month, available at michiganradio.org and our station app.
We share these results with you proudly because they demonstrate the positive momentum and prospects for continued growth for Michigan Radio. The increases in broadcast and digital platform listeners place our corporate sponsors in a receptive, clutter-free environment, to communicate their services and products to our highly engaged and influential audience.
If you were part of the Michigan Radio corporate sponsorship family in past year, I thank you for your support and welcome you to expand your presence this coming year. If we have yet to host your corporate message on the station, I invite you to make that commitment for a better, brighter and prosperous year ahead. Thank you for your support of Michigan Radio.
The Michigan Radio audience is active, affluent and engaged – and they are interested in what you have to offer! 78% of our listeners have participated in a sport within the past 12 months and 65% of listeners own sporting or recreation equipment.
In fact, Michigan Radio listeners are 33% more likely than the average American to spend more than $250 on sporting and recreational equipment.
By putting your message directly in front of your target audience, you will be able to
showcase your product and build brand awareness with a broader scope of consumers.
Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your outdoor leisure business!
The Michigan Radio audience is intelligent, affluent and engaged – and they are interested in what you have to offer! For example, 90% of listeners say they like to explore new things. As a brewery, exploring new flavors is what you are known for! So why not reach out to the 73% of our listeners who purchase alcohol with a Michigan Radio Sponsorship? By putting your message directly in front of your target audience, you will have the opportunity to showcase your product in a new way, giving yourself brand awareness to a broader scope of consumers.
Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help your brewery or winery grow!
Throughout 2016, Michigan Radio has continued to experience significant audience growth, reaching more listeners than ever before.
Statewide, nationwide and around the world, our increasing audience of loyal listeners tune in everyday for news they know they can trust.
This is due in no small part to our corporate sponsors and their generous financial support of the programming and unparalleled news reporting that our listeners rely on. This past year our coverage of the Flint water crisis, the state of education in Michigan, the ever changing economic climate, and of course, the historic 2016 presidential election was especially compelling.
Looking forward to 2017 our Corporate Sponsors along with our contributing Members, will continue to be a vital part of what empowers Michigan Radio and strengthens our resolve to provide you with the highest quality news and information that you value.
My sincere appreciation for each of you- for being there for us and for helping to keep Michigan Radio vibrant and relevant.
With warmest regards from all of us at Michigan Radio.
By Gail Heffner, Ph.D., Director of Community Engagement
Calvin College, a Christian liberal arts college ranked #1 in the Midwest*, has called Michigan home since its founding in 1876. We are rooted in this vibrant state, with branches of influence across Michigan and around the globe. Indeed, our continuing partnership with Michigan Radio—an organization that reaches communities in Michigan and beyond—is a natural fit.
Over half of the students that Calvin serves are from households in Michigan. We are proud to educate so many students and families from our great state alongside students from 47 other states, 5 Canadian provinces and 61 other countries.
Calvin is committed to investing deeply in the “mitten state,” from community nursing to business partnerships, ACT tutoring to low-income tax assistance, service-learning with nonprofits to environmental stewardship of our land and resources. Our Plaster Creek Stewards initiative is one example. Calvin College faculty, students and community partners have been working together to restore health and beauty to the Plaster Creek waterway in West Michigan.
It makes sense that Michigan Radio is the place Calvin turns to get the word out about our world-class concerts, in-depth conferences and seminars, and the January Series: an annual lecture lineup deemed “fifteen days of a free liberal arts education.” We welcome many Michigan Radio listeners to our events, listeners who join us in being inquisitive about new ideas, hungry for truth, and passionate about solutions.
Thank you, Michigan Radio and listeners statewide, for participating in our community, whether through an hour-long event, four years of study, or a lifetime of learning.
Radio is once again America’s number one reach medium. Even as the media landscape has become more crowded, radio has remained relevant and its ‘average audience per minute’ is growing^.
“This isn’t a medium that is only growing in one area (of listeners). All audiences are spending more time with radio,” Katz Media Group executive VP of strategy Stacey Lynn Schulman told Inside Radio.
Furthermore, public radio news and information programs in particular are seeing a large increase in ratings nationwide*. Morning Edition, NPR’s morning drive program, grew by 26% in the adults 25-54 age demographic, while the afternoon drive program All Things Considered hit an all-time weekly audience high of 13.3 million.
Michigan Radio has experienced impressive audience growth this year as well, in our entire geographic area and particularly in the Metro Detroit region. Our weekly cume in the Detroit market has increased by 25%, to approximately 200,000 listeners per week since November of 2015. In addition, our total audience share (the percent of people listening to Michigan Radio) for the morning drive, including Morning Edition, is up by more than 250%.**
Now is the perfect time to make your organization’s message well known to the growing ranks of engaged public radio listeners. Contact us to plan your 2017 marketing schedule with Michigan Radio! Our Director of Corporate Support, Kathy Agosta, is available to help you take the first steps to a successful sponsorship campaign on Michigan Radio.
^‘Average audience per minute’, a metric used by Nielsen to track how much time users spend with a media platform, is showing that the average minutes spent with radio per week is growing among all age groups, from Millennials to Boomers.
**Source: Nielsen Ranker, Detroit, Metro PPM. October 2016, multiple dayparts, P 6+ Michigan Radio is: WUOM-Detroit. WUOM/WFUM-Ann Arbor. WVGR/WUOM/WFUM-Grand Rapids. WFUM/WUOM/WVGR- Lansing. WFUM/WUOM-Flint.
At any given time, Michigan Radio listeners are thinking about making important purchases. Researching is the first step of the ‘buying cycle’, and according to marketing studies, most people research major purchases for several weeks before buying.
We’ve listed some top categories of purchases along with the average number of days a consumer spends in the buying cycle before the purchase is made.
Michigan Radio reaches an educated and affluent demographic across the state, Both our members, who support the station financially, and our listeners in general, tend to patronize Michigan Radio sponsors.
Your long-term sponsorship campaign on Michigan Radio keeps your brand top-of-mind with our listeners, no matter where they are in the buying cycle.
In addition, the public radio halo effect also ensures that our listeners have positive feelings about your brand – feelings that only get stronger the longer your message runs on Michigan Radio!
By Jeff Leflein, MD, Allergy & Immunology Associates of Michigan
For over 30 years Allergy & Immunology Associates of Michigan has been a part of the medical community in southeast Michigan and has supported Michigan Radio since 2007. Through sponsorship, Michigan Radio has allowed us to share throughout its listening audience that relief is available through diagnosis and advanced treatment for individuals suffering from allergies and asthma at our offices in West Bloomfield, Livonia, Novi, Brighton, Canton, Chelsea, and Ann Arbor.
Our board certified physicians are dedicated to making life with allergies and asthma as comfortable and manageable as possible for our adult and pediatric patients. This commitment is demonstrated in our community services, cutting edge clinical research team, and as well as in our clinical offices.
Michigan matters to us. For years we have been working with local public and private schools and child care facilities to provide food allergy education by speaking to teachers and staff to provide safe school environments. Our doctors played a major role in “EpiPens for School Program” so every public school throughout Michigan has life-saving doses of epinephrine. Our physicians have remained active in both local and national events investigating the latest research discoveries and treatments.
Michigan Radio is important to us as well. As listeners, we are well aware of the profoundly valuable service that their journalism provides to the citizens of this state. Using Michigan Radio to spread the word about our services just makes sense: we are able to reach an audience that is receptive and in need of our service while at the same time providing financial support to a cause that we care about. There is no doubt that our relationship with Michigan Radio has nurtured the growth of this practice.
As we expand, adding offices and physicians to serve our patients, we can be confident that our message on Michigan Radio is being heard across the state, in all the areas that we provide service. When we open a new space in a community, the residents there have already heard our message on Michigan Radio, since we have been a long time sponsor.
We expect to continue our mutually favorable relationship with Michigan Radio going forward, as Allergy & Immunology Associates grows to reach and serve the needs of our state’s citizens.