University of Michigan Co-Op Program

The University of Michigan Office of the Vice President of Global Communications has continued their U-M  Media Co-Op Advertising Program!

The Co-Op program is open to all University of Michigan Schools, Colleges & Units as a way to encourage promotion of their events, programs & activities on Michigan Radio.

The Co-Op program offers matching dollars to new and returning U-M SCU’s who promote with Michigan Radio in Fiscal Year 2019.

Contact us to find out more about the Co-Op program!

Your Message Won’t Be Lost in a Sea of Political Ads on Michigan Radio

2018 is a mid-term election year.

As a listener, we’re sure you know that Michigan Radio is a reliable, unbiased news source for political and election coverage, so it may not surprise you that we see a significant increase in listener engagement and visits to our website in election years.

This is also a time when the flood of political ad spending can be heard on and seen in all commercial media. But Michigan Radio in different.

Michigan Radio does NOT air political ads

This means that YOUR message will not drown in the clutter of obtrusive and aggressive political messaging that you will hear and see elsewhere. Without the competition of such intrusive advertising your message will stand out and be heard by our appreciative audience.

When weighing your options for your marketing plans, mark that election year audience growth means your impressions and reach also increases, which means more bang for your buck!

Contact us to find out more about maximizing your exposure with our listeners and rise above the others in this election year!

Featured Sponsor: Bank of Ann Arbor

By Tim Marshall, President & CEO

Bank of Ann Arbor

As a locally owned and operated bank, we truly appreciate Michigan Radio. From morning traffic reports to local news and programs, Michigan Radio keeps its listeners informed, educated and entertained 24 hours a day/7 days a week. Bank of Ann Arbor is proud to continue its support of Michigan Radio. We share one very important value—we both help our communities.

While we’ve expanded beyond Ann Arbor to Ypsilanti, Saline, Plymouth and Birmingham, our mission remains the same—helping local people and businesses thrive through our time, effort and financial resources, and by making customers our top priority.

Since 1996, Bank of Ann Arbor has been steadfast in our local support. We’ve contributed over $5.4 million to help support area nonprofit organizations, schools, faith-based institutions, the arts and others. Each year Bank of Ann Arbor supports more than 200 nonprofit organizations and charities throughout Southeast Michigan.

From our recent Birminghelps campaign that donated $75,000 to Oakland County nonprofits to our free Sonic Lunch concert series, which fills downtown Ann Arbor every summer, we love to help.

So does Michigan Radio. Its listeners can count on our support in the years ahead.

Learn more about Bank of Ann Arbor

Learn more about becoming a Michigan Radio Sponsor

 

 

Featured Sponsor: Consumers Energy Foundation

By Carolyn Bloodworth, Secretary and Treasurer, Consumers Energy Foundation

Every hour of every day, Michigan Radio links communities across Michigan by sharing information and stories about our state and the people who make it a great place to live. The Consumers Energy Foundation is proud to continue our support of Michigan Radio because it shares our mission of building and bringing our state’s communities together.

The Consumers Energy Foundation is the philanthropic arm of Consumers Energy, Michigan’s largest energy provider. We fulfill our company’s mission to deliver hometown service by investing in and supporting good, thoughtful work that goes on across the state.

That takes many forms, whether it’s dollars to help Flint high school students attend college, to preserve environmental habitats, or to build recreational trails that get people outdoors. We’ve put our support behind initiatives that enhance the culture of the places we live, from expanding children’s museums to renovating historic theaters. Our impact touches all of our state’s residents, even the penguins and polar bears at the Detroit Zoo!

We value Michigan Radio’s efforts to inform people, to give a voice to everyone in our communities and to shape public policy. Michigan Radio and its listeners can count on us to continue our support for their important mission.

Learn more about Consumers Energy Foundation

Learn more about becoming a Michigan Radio Sponsor

 

In Celebration of 2017

From Steve Schram,

Michigan Radio Executive Director and General Manager

We are beginning 2018 with enthusiasm and appreciation for the success you helped to build for Michigan Radio in the past year.

Our corporate support sponsors are a vital component in providing the financial support that allows Michigan Radio to serve its primary allegiance– to our audience– as a most trusted source of journalism, focused on the state of Michigan.  We know that you, too, care about our state and want trustworthy journalism to thrive and expand.

Our mission statement articulates those core values and focus:

The mission of Michigan Radio is to produce and distribute trusted content to inform, educate and entertain people who care about the State of Michigan and the world around them.

In 2017, we experienced our most successful year yet with corporate sponsorship participation, representing 24% of the station’s annual revenue.  Audiences have found public radio news and information content to be more essential than ever.  Over 524,000 weekly broadcast listeners tune in across the state, once again positioning Michigan Radio as the state’s most listened to public radio service.  (Nielsen Audio, Spring 2017, National Regional Database, Persons 12+, Mon-Sun 6a-12M)

Also, our continued audience development and growth in Grand Rapids set a new record as our WVGR 104.1 FM service is now the # 1 station in the market with Adults 25-54. (Nielsen Audio, Grand Rapids, MI – Spring 2017, Adults 25-54, Mon-Sun 6a-12M).  In addition to the station’s over-the-air broadcast audience, more than 100,000 people across the state listen to Michigan Radio’s online audio stream each month, available at michiganradio.org and our station app.

We share these results with you proudly because they demonstrate the positive momentum and prospects for continued growth for Michigan Radio.  The increases in broadcast and digital platform listeners place our corporate sponsors in a receptive, clutter-free environment, to communicate their services and products to our highly engaged and influential audience.

If you were part of the Michigan Radio corporate sponsorship family in past year, I thank you for your support and welcome you to expand your presence this coming year.  If we have yet to host your corporate message on the station, I invite you to make that commitment for a better, brighter and prosperous year ahead.  Thank you for your support of Michigan Radio.

Industry Spotlight: Environmental Services

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your environmental services business!

Industry Spotlight: Outdoor Leisure

The Michigan Radio audience is active, affluent and engaged – and they are interested in what you have to offer! 78% of our listeners have participated in a sport within the past 12 months and 65% of listeners own sporting or recreation equipment.

In fact, Michigan Radio listeners are 33% more likely than the average American to spend more than $250 on sporting and recreational equipment.

By putting your message directly in front of your target audience, you will be able to
showcase your product and build brand awareness with a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your outdoor leisure business!

Industry Spotlight: Wineries, Breweries & Nightlife

The Michigan Radio audience is intelligent, affluent and engaged – and they are interested in what you have to offer! For example, 90% of listeners say they like to explore new things. As a brewery, exploring new flavors is what you are known for! So why not reach out to the 73% of our listeners who purchase alcohol with a Michigan Radio Sponsorship? By putting your message directly in front of your target audience, you will have the opportunity to showcase your product in a new way, giving yourself brand awareness to a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help your brewery or winery grow!

Featured Sponsor: Calvin College

By Gail Heffner, Ph.D., Director of Community Engagement

Guest Blogger

gail-heffner-headshotCalvin College, a Christian liberal arts college ranked #1 in the Midwest*, has called Michigan home since its founding in 1876. We are rooted in this vibrant state, with branches of influence across Michigan and around the globe. Indeed, our continuing partnership with Michigan Radio—an organization that reaches communities in Michigan and beyond—is a natural fit.

Over half of the students that Calvin serves are from households in Michigan. We are proud to educate so many students and families from our great state alongside students from 47 other states, 5 Canadian provinces and 61 other countries.

dsc_0097Calvin is committed to investing deeply in the “mitten state,” from community nursing to business partnerships, ACT tutoring to low-income tax assistance, service-learning with nonprofits to environmental stewardship of our land and resources.  Our Plaster Creek Stewards initiative is one example. Calvin College faculty, students and community partners have been working together to restore health and beauty to the Plaster Creek waterway in West Michigan.

It makes sense that Michigan Radio is the place Calvin turns to get the word out about our world-class concerts, in-depth conferences and seminars, and the January Series: an annual lecture lineup deemed “fifteen days of a free liberal arts education.” We welcome many Michigan Radio listeners to our events, listeners who join us in being inquisitive about new ideas, hungry for truth, and passionate about solutions.

Thank you, Michigan Radio and listeners statewide, for participating in our community, whether through an hour-long event, four years of study, or a lifetime of learning.

Learn more about Calvin College

Learn more about becoming a Michigan Radio Sponsor

Michigan Radio Keeps Growing!

Radio is once again America’s number one reach medium. Even as the media landscape has become more crowded, radio has remained relevant and its ‘average audience per minute’ is growing^.

“This isn’t a medium that is only growing in one area (of listeners). All audiences are spending more time with radio,” Katz Media Group executive VP of strategy Stacey Lynn Schulman told Inside Radio.

Furthermore, public radio news and information programs in particular are seeing a large increase in ratings nationwide*.  Morning Edition, NPR’s morning drive program, grew by 26% in the adults 25-54 age demographic, while the afternoon drive program All Things Considered hit an all-time weekly audience high of 13.3 million.

Michigan Radio has experienced impressive audience growth this year as well, in our entire geographic area and particularly in the Metro Detroit region. Our weekly cume in the Detroit market has increased by 25%, to approximately 200,000 listeners per week since November of 2015. In addition, our total audience share (the percent of people listening to Michigan Radio) for the morning drive, including Morning Edition, is up by more than 250%.**

Now is the perfect time to make your organization’s message well known to the growing ranks of engaged public radio listeners. Contact us to plan your 2017 marketing schedule with Michigan Radio! Our Director of Corporate Support, Kathy Agosta, is available to help you take the first steps to a successful sponsorship campaign on Michigan Radio.

^‘Average audience per minute’, a metric used by Nielsen to track how much time users spend with a media platform, is showing that the average minutes spent with radio per week is growing among all age groups, from Millennials to Boomers.
*Source: http://www.npr.org/2016/10/18/498390457/npr-sees-large-ratings-increase
**Source: Nielsen Ranker, Detroit, Metro PPM. October 2016, multiple dayparts, P 6+      Michigan Radio is: WUOM-Detroit. WUOM/WFUM-Ann Arbor. WVGR/WUOM/WFUM-Grand Rapids. WFUM/WUOM/WVGR- Lansing. WFUM/WUOM-Flint.