We are ringing in 2019 with excitement for what is to come and gratitude for the successes we’ve realized at Michigan Radio in the last year. Our corporate sponsors are essential to providing the financial support that allows Michigan Radio to serve our audience as a trusted source of journalism in Michigan. In 2018, our corporate sponsors provided 23% of our annual revenue.
We are also reflecting on our accomplishments from 2018, most notably and recently, the resounding success of the Believed podcast produced and hosted by Michigan Radio reporters Kate Wells and Lindsay Smith. Believed told the story of the sexual assault of hundreds of girls by USA Gymnastics team doctor Larry Nassar and explored how those young women found their power when well-meaning adults failed them. Believed is also the first podcast that has been entirely produced by a member station and distributed in partnership by NPR. The nine episode podcast has been downloaded hundreds of thousands of times by listeners across the country. In its October 2018 debut, Believed became the # 1 podcast in the U.S. (source: itunescharts.net)
Now, we look forward to 2019, to more groundbreaking reporting and partnerships. For example, Michigan Radio will be participating in the new initiative 1A Across America. Over the course of two years, Michigan Radio and five other public media stations will work closely with 1A host Joshua Johnson and their production team to source stories, conduct live broadcasts and events, produce collaborative content and elevate local journalism here in Michigan.
Corporate sponsorship is an essential part of how Michigan Radio is able to continue to excel. YOUR support helps us remain the most listened to public radio service in the state. If you were part of the Michigan Radio corporate sponsorship family in 2018, I thank you for your support. If we have yet to host your corporate message on the station, I invite you to make that commitment for a better, brighter and prosperous year ahead.
Thank you for your support of Michigan Radio.
Steve Schram, Executive Director and General Manager at Michigan Radio
As a locally owned and operated bank, we truly appreciate Michigan Radio. From morning traffic reports to local news and programs, Michigan Radio keeps its listeners informed, educated and entertained 24 hours a day/7 days a week. Bank of Ann Arbor is proud to continue its support of Michigan Radio. We share one very important value—we both help our communities.
While we’ve expanded beyond Ann Arbor to Ypsilanti, Saline, Plymouth and Birmingham, our mission remains the same—helping local people and businesses thrive through our time, effort and financial resources, and by making customers our top priority.
Since 1996, Bank of Ann Arbor has been steadfast in our local support. We’ve contributed over $5.4 million to help support area nonprofit organizations, schools, faith-based institutions, the arts and others. Each year Bank of Ann Arbor supports more than 200 nonprofit organizations and charities throughout Southeast Michigan.
From our recent Birminghelps campaign that donated $75,000 to Oakland County nonprofits to our free Sonic Lunch concert series, which fills downtown Ann Arbor every summer, we love to help.
So does Michigan Radio. Its listeners can count on our support in the years ahead.
By Carolyn Bloodworth, Secretary and Treasurer, Consumers Energy Foundation
Every hour of every day, Michigan Radio links communities across Michigan by sharing information and stories about our state and the people who make it a great place to live. The Consumers Energy Foundation is proud to continue our support of Michigan Radio because it shares our mission of building and bringing our state’s communities together.
The Consumers Energy Foundation is the philanthropic arm of Consumers Energy, Michigan’s largest energy provider. We fulfill our company’s mission to deliver hometown service by investing in and supporting good, thoughtful work that goes on across the state.
That takes many forms, whether it’s dollars to help Flint high school students attend college, to preserve environmental habitats, or to build recreational trails that get people outdoors. We’ve put our support behind initiatives that enhance the culture of the places we live, from expanding children’s museums to renovating historic theaters. Our impact touches all of our state’s residents, even the penguins and polar bears at the Detroit Zoo!
We value Michigan Radio’s efforts to inform people, to give a voice to everyone in our communities and to shape public policy. Michigan Radio and its listeners can count on us to continue our support for their important mission.
The Michigan Radio audience is active, affluent and engaged – and they are interested in what you have to offer! 78% of our listeners have participated in a sport within the past 12 months and 65% of listeners own sporting or recreation equipment.
In fact, Michigan Radio listeners are 33% more likely than the average American to spend more than $250 on sporting and recreational equipment.
By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.
Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your outdoor leisure business!
The Michigan Radio audience is intelligent, affluent and engaged – and they are interested in what you have to offer! For example, 90% of listeners say they like to explore new things. As a brewery, exploring new flavors is what you are known for! So why not reach out to the 73% of our listeners who purchase alcohol with a Michigan Radio Sponsorship? By putting your message directly in front of your target audience, you will have the opportunity to showcase your product in a new way, giving yourself brand awareness to a broader scope of consumers.
Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help your brewery or winery grow!
By Gail Heffner, Ph.D., Director of Community Engagement
Calvin College, a Christian liberal arts college ranked #1 in the Midwest*, has called Michigan home since its founding in 1876. We are rooted in this vibrant state, with branches of influence across Michigan and around the globe. Indeed, our continuing partnership with Michigan Radio—an organization that reaches communities in Michigan and beyond—is a natural fit.
Over half of the students that Calvin serves are from households in Michigan. We are proud to educate so many students and families from our great state alongside students from 47 other states, 5 Canadian provinces and 61 other countries.
Calvin is committed to investing deeply in the “mitten state,” from community nursing to business partnerships, ACT tutoring to low-income tax assistance, service-learning with nonprofits to environmental stewardship of our land and resources. Our Plaster Creek Stewards initiative is one example. Calvin College faculty, students and community partners have been working together to restore health and beauty to the Plaster Creek waterway in West Michigan.
It makes sense that Michigan Radio is the place Calvin turns to get the word out about our world-class concerts, in-depth conferences and seminars, and the January Series: an annual lecture lineup deemed “fifteen days of a free liberal arts education.” We welcome many Michigan Radio listeners to our events, listeners who join us in being inquisitive about new ideas, hungry for truth, and passionate about solutions.
Thank you, Michigan Radio and listeners statewide, for participating in our community, whether through an hour-long event, four years of study, or a lifetime of learning.
At any given time, Michigan Radio listeners are thinking about making important purchases. Researching is the first step of the ‘buying cycle’, and according to marketing studies, most people research major purchases for several weeks before buying.
We’ve listed some top categories of purchases along with the average number of days a consumer spends in the buying cycle before the purchase is made.
Michigan Radio reaches an educated and affluent demographic across the state, Both our members, who support the station financially, and our listeners in general, tend to patronize Michigan Radio sponsors.
Your long-term sponsorship campaign on Michigan Radio keeps your brand top-of-mind with our listeners, no matter where they are in the buying cycle.
In addition, the public radio halo effect also ensures that our listeners have positive feelings about your brand – feelings that only get stronger the longer your message runs on Michigan Radio!
By Jeff Leflein, MD, Allergy & Immunology Associates of Michigan
For over 30 years Allergy & Immunology Associates of Michigan has been a part of the medical community in southeast Michigan and has supported Michigan Radio since 2007. Through sponsorship, Michigan Radio has allowed us to share throughout its listening audience that relief is available through diagnosis and advanced treatment for individuals suffering from allergies and asthma at our offices in West Bloomfield, Livonia, Novi, Brighton, Canton, Chelsea, and Ann Arbor.
Our board certified physicians are dedicated to making life with allergies and asthma as comfortable and manageable as possible for our adult and pediatric patients. This commitment is demonstrated in our community services, cutting edge clinical research team, and as well as in our clinical offices.
Michigan matters to us. For years we have been working with local public and private schools and child care facilities to provide food allergy education by speaking to teachers and staff to provide safe school environments. Our doctors played a major role in “EpiPens for School Program” so every public school throughout Michigan has life-saving doses of epinephrine. Our physicians have remained active in both local and national events investigating the latest research discoveries and treatments.
Michigan Radio is important to us as well. As listeners, we are well aware of the profoundly valuable service that their journalism provides to the citizens of this state. Using Michigan Radio to spread the word about our services just makes sense: we are able to reach an audience that is receptive and in need of our service while at the same time providing financial support to a cause that we care about. There is no doubt that our relationship with Michigan Radio has nurtured the growth of this practice.
As we expand, adding offices and physicians to serve our patients, we can be confident that our message on Michigan Radio is being heard across the state, in all the areas that we provide service. When we open a new space in a community, the residents there have already heard our message on Michigan Radio, since we have been a long time sponsor.
We expect to continue our mutually favorable relationship with Michigan Radio going forward, as Allergy & Immunology Associates grows to reach and serve the needs of our state’s citizens.
A Michigan Radio sponsorship will allow your school’s message to reach an audience that is interested in investing in the future of their children.
Because our audience is 58% more likely than the average American to be the parents of children under 6 years old, your message is reaching an audience that is currently on the brink of deciding on the future of their education of their children.
Also, because our audience is 176% more likely to have an individual income of over $150,000, they are financially capable of empowering their children by providing them with a strong education.
Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help your educational services business grow!