University of Michigan Co-Op Program

The University of Michigan Office of the Vice President of Global Communications has continued their U-M  Media Co-Op Advertising Program!

The Co-Op program is open to all University of Michigan Schools, Colleges & Units as a way to encourage promotion of their events, programs & activities on Michigan Radio.

The Co-Op program offers matching dollars to new and returning U-M SCU’s who promote with Michigan Radio in Fiscal Year 2019.

Contact us to find out more about the Co-Op program!

Grow Your Brand with

Michigan Radio’s digital team is committed to the continued growth of with expanded stories, web streaming service, photos and videos to complement our listener’s public radio experience.

As a result of this commitment, saw a significant increase in activity from web users in 2016, receiving more than 10 million pageviews from over 3.5 million users.

Sponsorship on allows you to extend your radio message to our listeners online and to reach web users that are outside of our listening area.   In 2016, the average one month web sponsorship received more than 200,000 impressions.  Web sponsorship is a smart, affordable way to add a visual component to your radio copy message.

Contact us to learn more about how sponsorship on can help you reach your marketing goals.

Be seen. Be Heard. Be Recognized.


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Michigan Radio Web Sponsorship Opportunity

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On-Air and Online, Engage Michigan Radio Listeners

Be Seen, A Guide to Digital Sponsorship


Welcome to Fiscal Year 2016!

Welcome to Fiscal Year 2016!

By Kathy Agosta, Michigan Radio Director of Corporate Support

As we wrap up our fiscal year here at Michigan Radio, I’d like to offer my sincere thanks to all of our sponsors for your generous support during 2015.

Because of your commitment, we have been able to continue to provide and expand our service to Michigan.  Your investment has helped pay for programming that makes a difference in Michigan, while at the same time providing you with a unique opportunity to reach a receptive and engaged audience.

Your partnership with Michigan Radio means a great deal to us. We hope to continue the relationship into the new fiscal year.  For more information about additional sponsorship opportunities please take a moment to review our latest sponsorship offers, or contact your account executive or myself at

A Prairie Home Companion Comes to Detroit

The nation’s most popular radio variety show, Live at The Fox Theatre   Saturday, May 30, 2015, 5:45 p.m.

Duke Of September 2012 Production Rehearsal


National Sponsorship Recognition Opportunity

Garrison Keillor

A Prairie Home Companion hosts 4 million listeners in Lake Wobegon weekly, making it one of the largest public radio programs in the country. More than 600 public radio stations broadcast in all 48 states, with additional broadcasts on America One and The Armed Forces Networks in Europe and The Far East.  The show is also aired on Sirius Satellite Radio.  NPR listeners are, 50% more likely than the average American adult to make $75,0000 or more per year.

For your sponsorship, your company will receive…

ON-Air/On-line Underwriting Credit

  • One Nationwide underwriting credit on the national broadcast of Prairie Home Companion from The Fox Theatre on May 30, 2015. Your underwriting credit will also repeat during any future broadcasts, downloads and podcasts.

  • Your credit will air during the mid-show intermission and wording for the national credit follows this format: “Additional support for our Detroit performance has been provided by “Your Company Name”, followed by up to 15 words describing your product, for a total of 10 seconds.

Additional Michigan Radio ON AIR Recognition

  • Two week local schedule to be used within six months of the event

  • Choose from: 15 Michigan Radio spots, M-F, 5a-7p OR 12 Michigan Radio spots, M-F, 5a-7p plus a month-long web tile on

Fox Theatre 2

Event Recognition

  • Half page ad in the Fox Theatre program insert (4” x 5.25” – distribution 5000+)

  • Sponsor logo on signage in the Fox Theatre lobby and at the post-show reception with our Michigan Radio donors and guests

  • Sponsor materials at Michigan Radio booth in Fox Theatre lobby on night of show

  • Sponsor logo and website link on Michigan Radio’s A Prairie Home Companion webpage

  • Two tickets for the show and the post-show reception

Contact your account executive or Kathy Agosta at to inquire about this investment opportunity!