Believed Podcast wins Peabody Award

Michigan Radio’s Believed podcast was named a winner of a prestigious Peabody Award in the Radio & Podcast category. This is Michigan Radio’s first Peabody Award.

Hosted by Michigan Radio reporters Kate Wells and Lindsey Smith, Believed is a nine-part series that investigates how former sports doctor Larry Nassar was able to abuse hundreds of women and girls for more than 20 years.

“Michigan Radio is beyond proud to be able to bring the stories of these survivors to podcast listeners across the world,” said Zoe Clark, Michigan Radio Program Director. “We are grateful to the women who were willing to share their stories and hope this reporting will spark conversations aimed at preventing future abuse.”

The Peabody Awards are recognized as one of the highest honors in the field of journalism with the most powerful, enlightening and invigorating stories in television, radio and digital media being celebrated each year.

“To be recognized with a Peabody award for our team’s work on the Believed podcast is most gratifying and humbling,” said Steve Schram, Executive Director and General Manager of Michigan Radio. “We also appreciate the efforts of NPR who helped raise the profile of our work with the distribution of Believed on NPR programs and podcast providers.”

Believed was a first-of-its-kind collaboration between a member station and NPR, which distributed it.

“This is such well-deserved recognition for the team at Michigan Radio. They tackled a challenging investigation with tremendous tenacity and sensitivity,” said Anya Grundmann, SVP of programming and audience development at NPR. “Believed is a perfect example of how podcasting has extended public radio’s mission to give voice to people and ideas that help us see our world more clearly.”

In addition to winning a Peabody, the podcast has also been recognized with a Dart Award for Excellence in Coverage of Trauma from the Columbia School of Journalism, a Scripps Howard Award for Radio/Podcast In-Depth Coverage, and an Award for Excellence in Coverage of Youth Sports from Penn State University’s John Curley Center for Sports Journalism.

Michigan Radio has won dozens of awards in 2019 for our 2018 coverage, including Station of the Year from the Michigan Association of Broadcasters and Outstanding News Operation from the Associated Press.  A full list of the awards Michigan Radio and Believed has won can be found here.

As a sponsor, you’ve helped us bring high quality, investigative journalism and local news coverage to our audience across Michigan. In return, with your sponsorship messages read as part of our content, your organization and brand are associated with Michigan Radio, and the credibility that Michigan Radio has earned over the last 70 years.

If you’re not a sponsor yet, contact us to find out how you can become a supporter of our programming and upcoming projects.

 

The Core Values of a Michigan Radio Listener

Michigan Radio’s audience growth in 2016 and 2017 was unprecedented.  More important, perhaps, than knowing that more people are listening, is understanding WHY they are listening.

Michigan Radio listeners have a commitment to core values that translate to a level of support for the station that goes far beyond their financial membership. Michigan Radio listeners are more likely to highly recommend the station in general, and their favorite programs in particular, to others.

The Public Radio Techsurvey from Jacobs Media helps to provide an understanding of why our audience listens to Michigan Radio in the first place and underscores the values-based nature of the relationship between stations and listeners.

Learning, credible and objective programming, new perspective, respecting the listener’s intelligence, and balance are all key components in explaining the appeal of Michigan Radio to those who value it most.  The programs, the hosts and the specific content are, of course, important, but it’s the core value that Michigan Radio stands for that make it the most appealing to our listeners.

Simon Sinek discusses in his TED Talk why it’s essential for brands to “start with why.”

“People don’t buy what you do, they buy why you do it,” says Sinek.

This is where the value to your brand comes in.

Our listeners are loyal to Michigan Radio because they value what we provide – they value it enough that they recommend it to their friends and family, and they value it enough that they pay for it, even though they don’t HAVE to.

Your sponsorship message on Michigan Radio lets our listeners know that you value what they value.  Your association with Michigan Radio creates the halo effect, which lends YOUR brand credibility, just by association with us!

Contact your account executive today to reach listeners who are passionate about Michigan Radio!

Converting Obstacles to Opportunities: Why Michigan Radio?

You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio?

Here are the top reasons to air your message with Michigan Radio vs. a commercial station:

  • Your message reaches more of Michigan without losing the localized feel of radio

  • Your message stands out on our uncluttered air, since we only air 1-2 minutes of sponsor messages an hour (versus 15-20 minutes of ads on commercial radio)

  • Your message reaches an engaged, affluent and educated audience

  • Our audience is 74% more likely to do business with a public radio sponsor, due to the Halo Effect

  • We’re community minded – we care about what our listeners care about and what YOU care about

Public vs. Commercial

Contact us today to find out how a Michigan Radio sponsorship can benefit your business and your community!

Insights, Not Soundbites: High Quality, High Credibility

Corporate Sponsorship with Michigan Radio creates an impression of quality and credibility for the sponsor because Michigan Radio provides quality programming to our listeners and is viewed as a credible source of news and information.

By sponsoring Michigan Radio, you are linking your brand to our quality and credibility and allowing it to “spill-over” onto your brand.  Your brand will be seen as more credible by our quality audience because you are associated with us!

How does the quality and credibility of Michigan Radio help you?

  • Builds recognition of your brand with our high quality audience

  • Builds trust of your brand – our listeners are more likely to choose a Michigan Radio sponsor over a competitor when it comes time to make a buying decision

  • Builds your brand’s credibility

Check out information on the Halo Effect or contact us for more information!

Insights, Not Soundbites: Cutting Through The Clutter

Your message will stand out on Michigan Radio.

Why?  Because we have very little clutter.

Michigan Radio limits the number of sponsors and the number of messages per program.  This means that our listeners are not inundated with spot after spot about our sponsors, giving your message greater impact and a greater chance to influence the buying decisions of our listeners.

Traditional advertising is written to cut through the clutter.  All the “ACT NOW!!”, “SHOP TODAY!”, “LIMITED TIME OFFER” of commercial radio is designed to grab the attention of the audience because, while they are “dialed in” to the station, they certainly are not dialed in to the ads.

As a matter of fact, one-third of commercial radio listeners say that they always or usually change stations during the 16-26 minutes of commercials per hour.

Michigan Radio typically airs 1-2 minutes of live-read underwriting credits per hour, surrounded by our high quality programming. Your message, delivered calmly by our respected on-air hosts, is received as unobtrusive and tasteful: well over half of public radio listeners (59%) agree that they pay attention to sponsorship announcements.

Have you been considering a Michigan Radio corporate sponsorship?  We can answer your questions and get you on the road to sharing your message with our highly desirable audience.  Contact us for more info!

Insights, Not Sound Bites: Building Relationships with Public Radio

The Principles of Public MediaPublic broadcasting includes media outlets that operate as a public service.  Unlike commercial broadcasting, public media is non-profit and operates from donations from private citizens and businesses.*

In previous posts on the principles of public media, we talked about what supporting a strong civil society means to us and how we do it with integrity.

This time we’re going to talk about how important building relationships are to our mission.

We rely on our community to provide us with their perspective, knowledge and experiences and to be a part of the conversations that we are having on a regular basis.  In return, we work hard to be respectful, honest and effective in the services that we provide.

We also rely on our community to support us financially, both personally and with corporate sponsorship.  We understand that businesses need their dollars to work for them, so we make sure that we help you find the best message schedule for your branding or event campaign.

Our account executives aren’t just here to sell air time – we are here because we care about the mission of Michigan Radio. More than that, we care about your business – we want to see you thrive and celebrate your success along side of you!

Click on “The Principles of Public Media” under categories to see more in this series.

Source: http://pmintegrity.org/pm_docs/PrinciplesofPublicMedia_001.pdf

*For more information about where NPR and NPR member stations get their funding, click here.

Insights, Not Soundbites: Serving with Integrity

The Principles of Public MediaPublic broadcasting includes media outlets that operate as a public service.  Unlike commercial broadcasting, public media is non-profit and operates from donations from private citizens and businesses.

In previous posts on the principles of pubic media, we talked about what supporting a strong civil society means to us and how we do it.

This time we’re going to talk about how we maintain our integrity while we serve our community.

In order to continue to build and maintain our reputation as a trusted, reliable and honest source of information, it is essential for us comply with FCC rules in every facet.

This impacts corporate sponsors because the FCC regulates the messages that public media can broadcast about their sponsors, including both the length and content (check out the FCC rules here).

The benefit of these rules is that Michigan Radio and all public media escape the high traffic advertising area of commercial media. Your message doesn’t have to be bigger, better, louder or faster to reach our audience – as Michigan Radio listener’s, they love the uncluttered, subtle support that your corporate sponsorship dollars provide.

Click on “The Principles of Public Media” under categories to see more in this series.

Source: http://pmintegrity.org/pm_docs/PrinciplesofPublicMedia_001.pdf

Insights, Not Sound Bites: How We Serve

The Principles of Public Media

Public broadcasting includes media outlets that operate as a public service.  Unlike commercial broadcasting, public media is non-profit and operates from donations from private citizens and businesses.

In our previous post on the principles of pubic media, we talked about what supporting a strong civil society means to us, as a station.

This time we’re going to talk about how we actually go about doing just that.

Projects and programs like Stateside, The Next Idea, State of Opportunity and The Environment Report are original to Michigan Radio. That means that we research, interview, write and produce these stories right here at the station.

With these programs and projects, we work to engage our listeners in conversation that gets them involved in what is happening in our state, how it impacts each of us and how we can be a part of positive change.

As a corporate sponsor, your dollars help to make these vital programs and projects possible.  Without you we wouldn’t have Issues & Ale discussions, It’s Just Politics or Michigan Watch! We appreciate your support and will keep putting your dollars to work in important ways!

Click on “The Principles of Public Media” under categories to see more in this series.

Source: http://pmintegrity.org/pm_docs/PrinciplesofPublicMedia_001.pdf

Insights, Not Sound Bites: Supporting a Strong Civil Society

The Principles of Public MediaPublic broadcasting includes media outlets that operate as a public service.  Unlike commercial broadcasting, public media is non-profit and operates from donations from private citizens and businesses.

As a public media station, Michigan Radio prides itself on supporting a strong civil society.  Which are fancy words for…what?

To put it simply, we are committed to improving society by providing information that educates, enriches and strengthens.  Unlike commercial news stations, we go beyond the headlines to discuss not only the how and why of events but the ways that we can prevent the negative ones and increase the positive.

Our Mission Statement: Michigan Radio’s mission is to produce and distribute trusted content to inform, educate, and entertain people who care about the State of Michigan and the world around them.

Every level of our organization is focused on this mission from reporters to management to membership. Every decision we make is to move our mission forward.

As a corporate sponsor, your support of our mission lends your organization credibility and lets our listeners know that being a part of a strong civil society is important to you.

Click on “The Principles of Public Media” under categories to see more in this series.

Source: http://pmintegrity.org/pm_docs/PrinciplesofPublicMedia_001.pdf