Michigan Radio’s listening audience has grown substantially across the state. According to this spring’s Nielsen Audio Report*, the station’s weekly listening audience grew by 3% in Detroit, 12% in Grand Rapids, 21% in Flint, 24% in Ann Arbor, and 26% in Kalamazoo. Michigan Radio continues to be the top NPR station in each of these markets.
Michigan Radio’s audience growth in West Michigan is particularly noteworthy, as the station now ranks among the top three stations in both Grand Rapids and Kalamazoo in terms of average listening audience. This top three ranking includes both commercial and public radio stations serving these markets. Michigan Radio also remains the most-listened-to radio station of any kind in Ann Arbor, a distinction the station has held for over a decade.
This recent audience growth solidifies Michigan Radio’s position as Michigan’s most-listened-to NPR station, and among the top public radio stations nationwide in terms of listening audience.
In addition to the station’s over-the-air broadcast audience, more than 100,000 people across the state listen to Michigan Radio’s online audio stream each month.
If your business isn’t already reaching the Michigan Radio audience with your sponsorship message – what are you waiting for?
Contact Us today to be heard on Michigan Radio across the state!
*Source: Nielsen Audio- Spring 2017; Persons 12+, Mon-Sun, 6AM-12Midnight.
The 2016 numbers are in and the results are impressive.
Michigan Radio has been the most listened to public radio station in the state for several years, but 2016 saw a 47% audience increase in Grand Rapids over 2015!
Nielsen reports that public radio stations across the country have seen similar growth in audiences. The momentum comes from the hunger of listeners to understand and process what’s going on in their neighborhood, the nation, and the world.
This makes Michigan Radio far and away the most listened to public radio station in Grand Rapids and also makes us the number 5 station overall, including commercial radio. This is significant because it is not common for a news format public radio station to break the top 5 stations in a market like Grand Rapids.
Have you been trying to reach Grand Rapids with news about your products, services and events? Now is the time to use a sponsorship with Michigan Radio to reach an audience that is engaged and interested in your message.
Contact us to find out how we can customize a schedule to fit your needs!