Michigan Radio has members across the state, from Houghton to Grand Rapids, from Detroit to Ann Arbor.
Why does it matter that our sponsor’s messages reach members in addition to listeners? Michigan Radio members contribute financially to the station, just like our sponsors do! This means that they already have something in common with our sponsors – support for Michigan Radio!
Just as our members appreciate their pledge drive gifts, our sponsors value the messages we read on air to promote their organizations and events. While members enjoy bringing home their groceries in a Michigan Radio tote bag, sponsors enjoy increased revenue or awareness for their brand.
Not a sponsor yet? Contact us to get started today!
Michigan Radio’s listening audience has grown substantially across the state. According to this spring’s Nielsen Audio Report*, the station’s weekly listening audience grew by 3% in Detroit, 12% in Grand Rapids, 21% in Flint, 24% in Ann Arbor, and 26% in Kalamazoo. Michigan Radio continues to be the top NPR station in each of these markets.
Michigan Radio’s audience growth in West Michigan is particularly noteworthy, as the station now ranks among the top three stations in both Grand Rapids and Kalamazoo in terms of average listening audience. This top three ranking includes both commercial and public radio stations serving these markets. Michigan Radio also remains the most-listened-to radio station of any kind in Ann Arbor, a distinction the station has held for over a decade.
This recent audience growth solidifies Michigan Radio’s position as Michigan’s most-listened-to NPR station, and among the top public radio stations nationwide in terms of listening audience.
In addition to the station’s over-the-air broadcast audience, more than 100,000 people across the state listen to Michigan Radio’s online audio stream each month.
If your business isn’t already reaching the Michigan Radio audience with your sponsorship message – what are you waiting for?
Contact Us today to be heard on Michigan Radio across the state!
*Source: Nielsen Audio- Spring 2017; Persons 12+, Mon-Sun, 6AM-12Midnight.