Resolutions for Your 2019 Marketing Goals

As we embark on a new year, we pause to reflect on the highs and lows of the past 12 months and make our pledges to positive change and greater growth. Jump start your New Year’s resolutions with a conversation about how Michigan Radio can help make the next year the best yet for your organization.

Resolution 1: Set Goals

What are you trying to accomplish in 2019?

Perhaps increasing your new business, or bringing back repeat customers? Are you looking to consistently sell-out your event tickets?  Increase traffic to your website?

Whatever your goal may be, start working backwards from there.

Resolution 2: Reach the Right Audience

Creating a profile of the perfect client for your organization is an excellent way to evaluate if your marketing efforts are targeting the right people and directing them to take action. In creating this user persona, you and your team will hone in on what makes your organization special.

Resolution 3: Follow Through

Making a plan is only the first part of a real marketing effort.  Next is putting it into action, tracking its effectiveness and course correcting when needed.  Making sure that your organization is consistently perceived positively by the audience that you are trying to reach is essential.

This is where Michigan Radio comes in.

As the most listened to public radio station in Michigan, we are in a unique position to deliver your message to an audience that is engaged, educated and affluent.  With a weekly cume of more than a half million listeners from Grand Rapids to Detroit, we also reach a lot of these highly sought after Michiganders.

Once you come up with your customer profile, ask us how that matches up with our audience – we can make sure Michigan Radio is the right fit for you before you commit to a schedule with us.

From our own research of NPR listeners, we know that public radio sponsorship continues to convey strong benefits for sponsors, including improved brand perceptions and consideration.  Associating your brand with Michigan Radio will help you take full advantage of The Halo Effect.

If you’re ready to make this the best year for your organization, to have clients thank you for supporting a public service, and put a little altruism in your marketing efforts, contact us to become a sponsor on Michigan Radio.

Michigan Radio Recognized with Dozens of Awards

It’s award season for news organizations around Michigan – and Michigan Radio is earning its fair share of recognition for the news coverage that we provided in 2017.

These accolades are a result of our passion to be a valued public service to Michigan – to be a voice for vulnerable populations, covering Michigan politics and drawing attention to situations that affect our state.

As a sponsor, you’ve helped us bring high quality, investigative journalism and local news coverage to our audience across Michigan. In return, with your sponsorship messages read as part of our content,  your organization and brand are associated with Michigan Radio, and the credibility that Michigan Radio has earned over the last 70 years.

Thanks for your support – and if you’ve been considering becoming a sponsor, please contact us to find out how you can support award winning journalism and have YOUR organization associated with Michigan Radio!

Awards: 

Associated Press

Edward R. Murrow Awards – Regional

Michigan Association of Broadcasters

Public Radio News Directors Inc.

Radio Television Digital News Association Kaleidoscope Award

 

 

Align Your Brand with Michigan Radio

We’re proud to share that NPR has been named 2017’s ‘Brand of the Year’ by the  Harris Poll EquiTrend News Service. More than 100,000 U.S. consumers voted on 4,000 brands. The “News Service” category includes newspapers, news websites, wire services and news aggregators.

NPR ranked the highest in this category when voters considered familiarity, quality and consideration.

“Forty one million listeners trust their local public radio station each week to deliver the fact-based, unbiased journalism they need to stay informed about the news in their communities and the world,” said Meg Goldthwaite, NPR’s Chief Marketing Officer. “But listeners love NPR because public radio provides insights on life and culture—authentic voices they may not hear anywhere else and stories that will spark their curiosity.”

As Michigan’s most listened to NPR station, Michigan Radio provides award winning, locally produced coverage and content, as well as delivering NPR news and cultural programming to more than 530,000 people each week.

With record-breaking audience increases in 2016 and a wildly successful spring 2017 Member Drive, Michigan Radio listeners continue to demonstrate their appreciation and support of the unbiased, informative and authentic journalism that we provide.

Their support also extends to our corporate sponsors.

“Sponsors are increasingly concerned about the quality of the environments their brands align with and how it reflects on their business,” says Gina Garrubbo, President & CEO of National Public Media, NPR’s sponsorship subsidiary. “This affirmation of trust and quality reinforces our research demonstrating the halo effect that sponsors of NPR programming benefit from.”

As research has shown, our audience is also committed to supporting our sponsors: 74% of listeners say they’re more likely to do business with a company that sponsors public radio.

Take the opportunity to align your brand with Michigan Radio and NPR. Deliver your message to our engaged, intelligent and supportive listeners across Michigan.

Check out our series on Branding with Michigan Radio to learn more.

Featured Sponsor: Flint Institute of Arts

By Kathryn K. Sharbaugh, Director of Development, Flint Institute of Arts

Guest Blogger

Founded in Michigan in 1928, the Flint Institute of Arts (FIA) proudly holds the rank of the second largest art museum in the state and runs one of the largest museum art schools in the entire nation. Demonstrating the power of the visual arts, the FIA provides lifelong learning opportunities to engage and educate an ever-growing diverse and regional audience.

Dedicated to making art available, approachable, and accessible to everyone, we offer a broad range of interpretive programs that allow people to access information on the permanent collection and temporary exhibitions that reach more than 160,000 people each year. This includes guided tours, lectures and community dialogues, art classes, workshops, and studio demonstrations. Also, every weekend from September through June, we screen independent films presented by the Friends of Modern art whose selections are tailored to reach all audiences.

The Flint Institute of Arts in Flint Michigan

The Flint Institute of Arts in Flint Michigan

For well over a decade, the FIA has participated in supporting Michigan Radio. Through sponsorship, Michigan Radio has generously shared its vast audience of dedicated listeners with us.

“Over the past several years, the staff has worked hard to reshape the FIA’s role in the community and the success we’ve experienced would not have been possible without our ongoing relationship with Michigan Radio and its listeners,” expressed John B. Henry, Executive Director of the FIA.

The station of choice of many patrons and an effective component to our advocacy, Michigan Radio helps the FIA to fulfill our mission statement: to advance the understanding and appreciation of art for all through collections, exhibitions, and educational programs.

Thank you, Michigan Radio.

Learn more about Flint Institute of Arts

Learn more about becoming a Michigan Radio Sponsor

Creating a Marketing Plan

Here we are in December, with a busy year ahead of us!  Are you planning for success in 2018? A marketing plan is essential to building your business, providing a guideline for your goals and strategies and a document to analyze your success at the end of the year.

As you consider your marketing plan, there are a few questions to be considered:

  • General vs. Specific – Are you trying to build general awareness or do you want to promote a specific event or product?

  • Audience – Who are you trying to reach? Where do they live?  Are they affluent, educated? What are their buying habits?

  • Budget – How much have you allocated to marketing and growing your business?

Once you’ve built your plan, let us help you meet your goals!

We can customize a campaign to focus the attention on a specific product or event, or we can build a branding campaign to build awareness for your company.

With a Michigan Radio Sponsorship, you will reach our highly-coveted audience of affluent, educated and engaged Michiganders across the bottom half of the state.

Consider making a Michigan Radio Sponsorship a part of your marketing plan for 2018 – contact us for more information.

Good For You, Good For Michigan: Stateside

Stateside  covers a wide range of Michigan news and policy issues — as well as culture and lifestyle stories. In keeping with  Michigan Radio’s broad coverage across southern Michigan, Stateside focuses on topics and events that matter to people all across the state.

Your sponsorship dollars support the programs and projects that we produce at the station as well as helping us remain an NPR News station. Let our listeners know that you care about what they care about.

Michigan Radio is good for Michigan.
Your sponsorship of Michigan Radio lets our audience know that
you are good for Michigan, too.

 

Converting Obstacles to Opportunities: Why Michigan Radio?

You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio?

Here are the top reasons to air your message with Michigan Radio vs. a commercial station:

  • Your message reaches more of Michigan without losing the localized feel of radio

  • Your message stands out on our uncluttered air, since we only air 1-2 minutes of sponsor messages an hour (versus 15-20 minutes of ads on commercial radio)

  • Your message reaches an engaged, affluent and educated audience

  • Our audience is 74% more likely to do business with a public radio sponsor, due to the Halo Effect

  • We’re community minded – we care about what our listeners care about and what YOU care about

Public vs. Commercial

Contact us today to find out how a Michigan Radio sponsorship can benefit your business and your community!

Michigan Radio: Good For You, Good For Michigan

Michigan Radio has the high-quality audience that you have been trying to reach. Our audience cares about the content that we bring to them and they care about our sponsors. Our listeners are engaged: 74% said that they are more likely to do business with a company that sponsors public radio.

Our listeners care about Michigan – just like you do. Just like we do. We know that our listeners care because of their high level of engagement with projects like The Next Idea and State of Opportunity and programs like StateSide with Cynthia Canty.

Good For You, Good For Michigan

 

Your sponsorship dollars support the programs and projects that we produce at the station as well as helping us remain an NPR News station.

Let our listeners know that you care about what they care about.

Michigan Radio is good for Michigan.
Your sponsorship of Michigan Radio lets our audience know that you are good for Michigan, too.

Good For You, Good For Michigan: State of Opportunity

Sponsoring public radio is “smart-marketing” –our listeners think so* and so do our sponsors!

Check out what Pauline from Short’s Brewing Co. had to say about sponsoring Michigan Radio:

“Michigan Radio is a smart way to increase our brand awareness across the state of Michigan. Their dedication to covering the state of Michigan aligns well with Short’s commitment to this great state, and we appreciate their educational approach to programming. We have received positive feedback from our fans when they have heard our spots. Working with Michigan Radio has been nothing less than a wonderful experience.”

With our high-quality content and our highly engaged audience, a sponsorship of Michigan Radio can position your company as a strong Michigan brand.

Our listeners care about Michigan – just like you do.  Just like we do.  We know that our listeners care because of their high level of engagement with projects like The State of Opportunity, which discusses how to break the cycle of poverty for Michigan’s kids.  With stories about education, abuse, crime and punishment, disabilities, and adoption, The State of Opportunity investigates the plethora of barriers that Michigan children face by asking the question: Can Michigan Kids Get Ahead?

By becoming a Michigan Radio Corporate Sponsor, you let our listeners know that you support the future of Michigan’s kids and of Michigan’s future.

Michigan Radio is good for Michigan.  Sponsorship of Michigan Radio lets our audience know that you are good for Michigan, too.

Source: Lightspeed Research NPR Sponsor Impact Survey, 2009-2012*