Michigan Radio is looking for a determined and persuasive sales person to meet, and work with businesses and organizations around Michigan. If you are goal oriented, a motivated self-starter with a high sense of accountability, able to organize your time effectively, while maintaining a winning attitude, and you love public radio, then contact us.
Job Summary – Do Work That Matters
Working as a Corporate Sponsorship Account Executive in public broadcasting is similar to that of a salesperson in commercial broadcasting or local print media. Media sales experience is desired, but if you have background in fields such as insurance, job placement, professional services, or pharmaceutical sales many of those skills may also apply.
As an account executive, you will be expected to cold-call decision makers at local and regional businesses, meet face to face with them to understand their marketing needs and develop sponsorship proposals that offer marketing solutions to help them grow their business. You will manage every aspect of the account relationship with top notch customer service – from prospecting and closing the deal to copywriting to troubleshooting issues –you will be accountable for the full sales cycle.
Required Qualifications – Do You Have?
Excellent communication skills with the ability to write and present in a professional and motivating manner.
Ability to be persuasive and communicate with conviction regarding Michigan Radio’s unique value proposition and importance.
Strong analytical and strategic thinking skills, and ability to formulate successful selling strategies.
A fundamental belief in and ability to deliver exceptional customer service.
Exceptional organizational skills and attention to detail.
Effective time management skills with ability to juggle multiple tasks and clients with timely and appropriate prioritization and goal attainment.
Ability and willingness to accept and understand rules and procedures
Flexibility to work productively in a team
Accountability to function independently and productively off sight.
Capacity to thrive in a deadline focused environment.
Strong PC computer skills including proficiency with MS Word, Excel, Outlook, Gmail, PowerPoint, and CRM software such as Salesforce or ACT.
Experience and proficiency with social media platforms such as LinkedIn, Twitter, Facebook etc.
Strong tech problem solving abilities and an aptitude for mastering new technologies
Compensation and Benefits – Michigan Radio Offers
Salary plus Commission Plan. Average first year income $50k+ with subsequent uncapped income potential.
Comprehensive benefits plans for medical, dental, vision, flexible spending accounts, disability and life plans; employee assistance program. Retirement Savings: 401(k) plan.
Targeted sales training and dedicated management support.
Team of smart, creative, collaborative and enthusiastic people.
How To Apply
Go to www.umjobs.org and click on Keyword. Enter the following Job # 137970. Follow online application instructions. Please upload ONE document containing: (1) a cover letter explaining your interest and how your skills are aligned specifically to the Account Executive position and (2) your resume.
This is your opportunity to sell us on being a qualified candidate for this position! Resumes without cover letters will not be considered.
For more information contact Kathy Agosta at firstname.lastname@example.org or 734.763.5984.
University of Michigan EEO Statement
The University of Michigan is an equal opportunity/affirmative action employer.
At any given time, Michigan Radio listeners are thinking about making important purchases. Researching is the first step of the ‘buying cycle’, and according to marketing studies, most people research major purchases for several weeks before buying.
We’ve listed some top categories of purchases along with the average number of days a consumer spends in the buying cycle before the purchase is made.
Michigan Radio reaches an educated and affluent demographic across the state, Both our members, who support the station financially, and our listeners in general, tend to patronize Michigan Radio sponsors.
Your long-term sponsorship campaign on Michigan Radio keeps your brand top-of-mind with our listeners, no matter where they are in the buying cycle.
In addition, the public radio halo effect also ensures that our listeners have positive feelings about your brand – feelings that only get stronger the longer your message runs on Michigan Radio!
Contact us to plan your messages for 2017!
As you consider Michigan Radio sponsorship as a way to promote your business, mission or event, you should also be considering the copy message you’d like to air.
Your copy message is an important consideration: not just any message, but the right kind of message.
An appropriately worded sponsorship message is one that resonates with the listeners and fits in with the sound of the station.
Just as you wouldn’t pair brown shoes with a black tuxedo at a formal event, you don’t want a message that strikes listeners like an out-of-tune piano in a symphony orchestra. You want copy that fits in with the sound of the station.
The things that make Michigan Radio unique in sound and substance are why our listeners tune-in. In addition to providing exceptional programming, it’s important that we maintain an uncluttered environment, so that listeners are engaged during breaks, stay tuned to the station, and hear our sponsor’s messages.
That’s why crafting underwriting messages that are in keeping with our programming values is important.
When it comes time for writing copy, there are important questions to keep in mind:
Does the copy focus on brand and community messages instead of just a list of the sponsor’s products?
Is the length of the message appropriate?
Is the tone appropriate? Is it produced in a calm, authentic voice?
Is the copy reinforcing a trust relationship?
We’ll take a look at two ways an sponsorship message can be written for the same sponsor. Here’s an example of a credit for a business that’s in the finance category.
The first of the two is a good message, FCC-compliant, and written with the focus on the product:
Support for Michigan Radio comes from Wealth Investment Advisors, providing a wide range of investment options, from stocks, bonds and mutual funds, to comprehensive portfolio management since 1995. On the web at Wealth Investment Advisors dot com.
Here’s a second version, also a good message and FCC-compliant. It’s also a message that’s locally oriented and supportive of the local community:
Support for Michigan Radio comes from Wealth Investment Advisors, helping local families navigate the investment landscape since 1995. On the web at Wealth Investment Advisors dot com.
Both examples are good copy and FCC-compliant. The second is to-the-point, an example that makes for a clear, uncluttered message that resonates with the listener. When fewer words are used, it’s easier for a listener to remember the details, compared with a longer list of product or service offerings.
Information in shorter spots is easier for the listener to remember. That’s a good guide to use when choosing the wording that will resonate with the listener. The second credit is poised to deliver on the halo effect, creating the image of the business that supports the station.
Sponsorship messages should resonate with the listeners. When you’re listening to the radio everything that comes out of the speakers is heard as programming, and that includes the sponsorship messages.
Contact us for more information about how we can help you get your clear, concise message out to our audience with a Michigan Radio sponsorship.
You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio?
Here are the top reasons to air your message with Michigan Radio vs. a commercial station:
Your message reaches more of Michigan without losing the localized feel of radio
Your message stands out on our uncluttered air, since we only air 1-2 minutes of sponsor messages an hour (versus 15-20 minutes of ads on commercial radio)
Your message reaches an engaged, affluent and educated audience
Our audience is 74% more likely to do business with a public radio sponsor, due to the Halo Effect
We’re community minded – we care about what our listeners care about and what YOU care about
Contact us today to find out how a Michigan Radio sponsorship can benefit your business and your community!
Building rapport with a customer is the first step in the sales process. Making that connection can sometimes be difficult, but a Michigan Radio sponsorship can help you start it before you ever speak with your potential customer.
The first and most important step to building rapport is finding common ground. If you are selling bikes and a person enjoys biking, you have some common ground, but it is important to have something in common outside of what you have to offer your customer.
That’s where Michigan Radio comes in.
By becoming a sponsor, you are letting our listeners (your potential customer base) know that you care about public radio – something our listeners are also passionate about! Your sponsorship opens the door, and the conversation, before you ever have the opportunity to meet our audience.
Your sponsorship message gives our audience two crucial pieces of information:
Your message, delivered in our high-quality, content rich environment
Common ground with YOU – because our listeners financially support the station, just like your sponsorship does!
Contact us to find out how we can help you start building rapport with our audience today!
Your digital sponsorship will increase your exposure to Michigan Radio’s highly coveted audience. With more than 870,000 pageviews per month, you can reach the more than 346,000 unique users that visit our website monthly.
Make the most of your digital sponsorship with a web tile that will get attention and generate clicks!