Being local is one of the biggest advantages of Michigan Radio for our audience and for our sponsors. Our audience values the reporting of our journalists, who live and work in their communities and endeavor to find the core of the stories that matter most to our listeners.
According to Jacob’s Media’s recent tech survey, 69% of respondents said ‘one of radio’s primary advantages is its local feel’ – this is especially true among millennials and gen-xers.
Your Michigan Radio sponsorship clearly demonstrates to our audience that you share their appreciation for local coverage while allowing you the opportunity to reach them with your message where they are – with their dial set to Michigan Radio and tuned-in to the most important happenings in their community.
Contact us to get your message on Michigan Radio.
Fred Jacobs “Because All Radio is Local” (Sept. 4 2018)
Fred Jacobs, “Public Radio Doubles Down on Local” (Oct. 11 2018)