Michigan Radio Will Boost Your Brand’s Signal

Sometimes, structuring an effective marketing plan can be a tall order, especially with so many ways to reach your customer base – digital ads, email, outdoor, direct mail, print, television and, of course, radio.

So, how do you reach the highest number of people with the options you have?   According to a recent study from Nielsen, no matter what else you’re doing, the answer is to ADD RADIO.

“The headline is that radio makes your TV better,” says Pierra Bouvard, chief insights officer at Cumulus Media & Westwood One.

And it’s not just TV ads that benefit from increased impact when paired with radio – all types of branding campaigns are boosted, to varying degrees, when radio is added to the mix.

Adding radio to the marketing plan increases the number of impressions any given person gets of your brand because radio reaches 92% of persons 18+. It also adds an extra layer of credibility – a phenomenon known as ‘multi-source validation’.

A concrete example of radio’s ability to drive online search activity comes from an RAB commissioned study that showed advertising on radio drove a 29% incremental lift in online brand search results. This shows that radio can play a pivotal role in influencing a consumer’s path to purchase as they hear about, see and research YOUR product.

No matter WHERE your marketing dollars are committed, adding a Michigan Radio campaign to your plan will help increase awareness of your brand with our highly regarded audience across the state.  Let us know how we can help you build a custom schedule on Michigan Radio! Contact us today!

 

Sources:

http://www.insideradio.com/new-research-sheds-light-on-how-radio-works-for-advertisers/article_9aa1c274-a43f-11e8-b25d-63df779f70e7.html

http://www.insideradio.com/free/research-radio-ads-increased-online-brand-searches-by/article_e85dcd84-9f66-11e7-990d-5f573748014b.html

Why is a Balanced Sponsorship Schedule Important?

Running a balanced schedule on Michigan Radio means that your spots will be placed in multiple dayparts, which means you can reach more Michigan Radio listeners.

 

 Here’s why that matters:

  • Quality: The Michigan Radio audience is high quality all the time: No matter when you run your schedule, your sponsorship messages will reach the most educated, affluent, influential and engaged audience in the state.

  • Quantity: Drive times aren’t the only time that people listen to Michigan Radio. Some of our most popular programming is in the evenings and on the weekends, like Fresh Air, The Moth, This American Life and On Being.

  • Value: Placing your spots in broader and more varying dayparts helps you get more spots for your budgeted marketing bucks, helping increase your reach and frequency without increasing your financial investment.

Don’t miss out on reaching as many of our listeners as possible!  Contact us today to request a customized sponsorship schedule!

Industry Spotlight: Environmental Services

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your environmental services business!

Industry Spotlight: Outdoor Leisure

The Michigan Radio audience is active, affluent and engaged – and they are interested in what you have to offer! 78% of our listeners have participated in a sport within the past 12 months and 65% of listeners own sporting or recreation equipment.

In fact, Michigan Radio listeners are 33% more likely than the average American to spend more than $250 on sporting and recreational equipment.

By putting your message directly in front of your target audience, you will be able to
showcase your product and build brand awareness with a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your outdoor leisure business!

Align Your Brand with Michigan Radio

We’re proud to share that NPR has been named 2017’s ‘Brand of the Year’ by the  Harris Poll EquiTrend News Service. More than 100,000 U.S. consumers voted on 4,000 brands. The “News Service” category includes newspapers, news websites, wire services and news aggregators.

NPR ranked the highest in this category when voters considered familiarity, quality and consideration.

“Forty one million listeners trust their local public radio station each week to deliver the fact-based, unbiased journalism they need to stay informed about the news in their communities and the world,” said Meg Goldthwaite, NPR’s Chief Marketing Officer. “But listeners love NPR because public radio provides insights on life and culture—authentic voices they may not hear anywhere else and stories that will spark their curiosity.”

As Michigan’s most listened to NPR station, Michigan Radio provides award winning, locally produced coverage and content, as well as delivering NPR news and cultural programming to more than 530,000 people each week.

With record-breaking audience increases in 2016 and a wildly successful spring 2017 Member Drive, Michigan Radio listeners continue to demonstrate their appreciation and support of the unbiased, informative and authentic journalism that we provide.

Their support also extends to our corporate sponsors.

“Sponsors are increasingly concerned about the quality of the environments their brands align with and how it reflects on their business,” says Gina Garrubbo, President & CEO of National Public Media, NPR’s sponsorship subsidiary. “This affirmation of trust and quality reinforces our research demonstrating the halo effect that sponsors of NPR programming benefit from.”

As research has shown, our audience is also committed to supporting our sponsors: 74% of listeners say they’re more likely to do business with a company that sponsors public radio.

Take the opportunity to align your brand with Michigan Radio and NPR. Deliver your message to our engaged, intelligent and supportive listeners across Michigan.

Check out our series on Branding with Michigan Radio to learn more.

Industry Spotlight: Wineries, Breweries & Nightlife

The Michigan Radio audience is intelligent, affluent and engaged – and they are interested in what you have to offer! For example, 90% of listeners say they like to explore new things. As a brewery, exploring new flavors is what you are known for! So why not reach out to the 73% of our listeners who purchase alcohol with a Michigan Radio Sponsorship? By putting your message directly in front of your target audience, you will have the opportunity to showcase your product in a new way, giving yourself brand awareness to a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help your brewery or winery grow!

Michigan Radio Shatters Ratings in 2016

Michigan Radio shattered ratings records in 2016 and we are continuing to deliver the kind of in depth, fact-based news that our members expect. Your businesses support of Michigan Radio will matter to our members, who also contribute financially to the station.

“At a time when many news organizations have been forced to contract, NPR is expanding coverage and focusing resources on the local and national issues that listeners care about,” said Michael Oreskes, NPR’s senior VP of News, and editorial director. “Now, more and more people are turning to NPR as their source for unbiased fact-based news.”

NPR Shatters Its Ratings

We’re Hiring a Corporate Support Account Executive

Michigan Radio is looking for a determined and persuasive sales person to meet, and work with businesses and organizations around Michigan.  If you are goal oriented, a motivated self-starter with a high sense of accountability, able to organize your time effectively, while maintaining a winning attitude, and you love public radio, then contact us.

Job Summary – Do Work That Matters
Working as a Corporate Sponsorship Account Executive in public broadcasting is similar to that of a salesperson in commercial broadcasting or local print media. Media sales experience is desired, but if you have background in fields such as insurance, job placement, professional services, or pharmaceutical sales many of those skills may also apply.

As an account executive, you will be expected to cold-call decision makers at local and regional businesses, meet face to face with them to understand their marketing needs and develop sponsorship proposals that offer marketing solutions to help them grow their business.  You will manage every aspect of the account relationship with top notch customer service – from prospecting and closing the deal to copywriting to troubleshooting issues –you will be accountable for the full sales cycle.

Required Qualifications – Do You Have?

  • Excellent communication skills with the ability to write and present in a professional and motivating manner.

  • Ability to be persuasive and communicate with conviction regarding Michigan Radio’s unique value proposition and importance.

  • Strong analytical and strategic thinking skills, and ability to formulate successful selling strategies.

  • A fundamental belief in and ability to deliver exceptional customer service.

  • Exceptional organizational skills and attention to detail.

  • Effective time management skills with ability to juggle multiple tasks and clients with timely and appropriate prioritization and goal attainment.

  • Ability and willingness to accept and understand rules and procedures

  • Flexibility to work productively in a team

  • Accountability to function independently and productively off sight.

  • Capacity to thrive in a deadline focused environment.

  • Strong PC computer skills including proficiency with MS Word, Excel, Outlook, Gmail, PowerPoint, and CRM software such as Salesforce or ACT.

  • Experience and proficiency with social media platforms such as LinkedIn, Twitter, Facebook etc.

  • Strong tech problem solving abilities and an aptitude for mastering new technologies

Compensation and Benefits – Michigan Radio Offers

  • Salary plus Commission Plan. Average first year income $50k+ with subsequent uncapped income potential.

  • Comprehensive benefits plans for medical, dental, vision, flexible spending accounts, disability and life plans; employee assistance program. Retirement Savings: 401(k) plan.

  • Targeted sales training and dedicated management support.

  • Team of smart, creative, collaborative and enthusiastic people.

How To Apply
Go to www.umjobs.org and click on Keyword. Enter the following Job # 137970.  Follow online application instructions.  Please upload ONE document containing: (1) a cover letter explaining your interest and how your skills are aligned specifically to the Account Executive position and (2) your resume.

This is your opportunity to sell us on being a qualified candidate for this position! Resumes without cover letters will not be considered.
For more information contact Kathy Agosta at kagosta@umich.edu or 734.763.5984.

University of Michigan EEO Statement
The University of Michigan is an equal opportunity/affirmative action employer.

Michigan Radio is Trending in Grand Rapids

The 2016 numbers are in and the results are impressive.

Michigan Radio has been the most listened to public radio station in the state for several years, but 2016 saw a 47% audience increase in Grand Rapids over 2015!

Nielsen reports that public radio stations across the country have seen similar growth in audiences. The momentum comes from the hunger of listeners to understand and process what’s going on in their neighborhood, the nation, and the world.

This makes Michigan Radio far and away the most listened to public radio station in Grand Rapids and also makes us the number 5 station overall, including commercial radio.  This is significant because it is not common for a news format public radio station to break the top 5 stations in a market like Grand Rapids.

Have you been trying to reach Grand Rapids with news about your products, services and events?  Now is the time to use a sponsorship with Michigan Radio to reach an audience that is engaged and interested in your message.

Contact us to find out how we can customize a schedule to fit your needs!

Grow Your Brand with MichiganRadio.org

Michigan Radio’s digital team is committed to the continued growth of michiganradio.org with expanded stories, web streaming service, photos and videos to complement our listener’s public radio experience.

As a result of this commitment, michiganradio.org saw a significant increase in activity from web users in 2016, receiving more than 10 million pageviews from over 3.5 million users.

Sponsorship on michiganradio.org allows you to extend your radio message to our listeners online and to reach web users that are outside of our listening area.   In 2016, the average one month web sponsorship received more than 200,000 impressions.  Web sponsorship is a smart, affordable way to add a visual component to your radio copy message.

Contact us to learn more about how sponsorship on michiganradio.org can help you reach your marketing goals.

Be seen. Be Heard. Be Recognized.

 

Related Articles:

Michigan Radio Web Sponsorship Opportunity

What Makes a Great Webtile?

On-Air and Online, Engage Michigan Radio Listeners

Be Seen, A Guide to Digital Sponsorship