Being local is one of the biggest advantages of Michigan Radio for our audience and for our sponsors. Our audience values the reporting of our journalists, who live and work in their communities and endeavor to find the core of the stories that matter most to our listeners.
According to Jacob’s Media’s recent tech survey, 69% of respondents said ‘one of radio’s primary advantages is its local feel’ – this is especially true among millennials and gen-xers.
Your Michigan Radio sponsorship clearly demonstrates to our audience that you share their appreciation for local coverage while allowing you the opportunity to reach them with your message where they are – with their dial set to Michigan Radio and tuned-in to the most important happenings in their community.
Contact us to get your message on Michigan Radio.
Fred Jacobs “Because All Radio is Local” (Sept. 4 2018)
Fred Jacobs, “Public Radio Doubles Down on Local” (Oct. 11 2018)
Sometimes, structuring an effective marketing plan can be a tall order, especially with so many ways to reach your customer base – digital ads, email, outdoor, direct mail, print, television and, of course, radio.
So, how do you reach the highest number of people with the options you have? According to a recent study from Nielsen, no matter what else you’re doing, the answer is to ADD RADIO.
“The headline is that radio makes your TV better,” says Pierra Bouvard, chief insights officer at Cumulus Media & Westwood One.
And it’s not just TV ads that benefit from increased impact when paired with radio – all types of branding campaigns are boosted, to varying degrees, when radio is added to the mix.
Adding radio to the marketing plan increases the number of impressions any given person gets of your brand because radio reaches 92% of persons 18+. It also adds an extra layer of credibility – a phenomenon known as ‘multi-source validation’.
A concrete example of radio’s ability to drive online search activity comes from an RAB commissioned study that showed advertising on radio drove a 29% incremental lift in online brand search results. This shows that radio can play a pivotal role in influencing a consumer’s path to purchase as they hear about, see and research YOUR product.
No matter WHERE your marketing dollars are committed, adding a Michigan Radio campaign to your plan will help increase awareness of your brand with our highly regarded audience across the state. Let us know how we can help you build a custom schedule on Michigan Radio! Contact us today!
It’s award season for news organizations around Michigan – and Michigan Radio is earning its fair share of recognition for the news coverage that we provided in 2017.
These accolades are a result of our passion to be a valued public service to Michigan – to be a voice for vulnerable populations, covering Michigan politics and drawing attention to situations that affect our state.
As a sponsor, you’ve helped us bring high quality, investigative journalism and local news coverage to our audience across Michigan. In return, with your sponsorship messages read as part of our content, your organization and brand are associated with Michigan Radio, and the credibility that Michigan Radio has earned over the last 70 years.
Thanks for your support – and if you’ve been considering becoming a sponsor, please contact us to find out how you can support award winning journalism and have YOUR organization associated with Michigan Radio!
According to Harvard Business Review, customers who have developed an emotional bond with a brand are described as ‘fully connected customers’ and are over 50% more valuable, on average, than even a highly satisfied customer. These fully connected customers purchase more and are less likely to be price-sensitive.
Forging positive emotional connections paves the way to brand loyalty and life-long customers, thus an organic growth strategy for your business.
More than 65 percent of those surveyed in Harvard Business Review shared that being emotionally connected to a brand made them feel like the company or business cared about people like them. How do you get people to feel like that about YOUR organization?
We’ve talked in previous posts about what branding really is:
Brand = Perception + Experience
Part of your customer’s experience is their interaction and connection with your organization. What are you doing to strengthen your customer’s perception and experience of your brand?
Consider, when you are sharing a post on social media or writing a newsletter piece: what feelings might this spark? Do you convey that you care about the person engaging with your content? Do you convey that you are making a difference in the world and that you care about the same or similar things that they do?
Michigan Radio Sponsorship is an excellent way to forge an emotional connection with the audience you are trying to reach. Your sponsorship message on Michigan Radio offers the listener an opportunity to positively perceive and experience your brand. Your message allows the listener to know that you share similar concerns. In addition, your brand will be connected to our well-established and trusted brand, giving you access to the coveted public media Halo Effect. The Michigan Radio audience is made up of ‘fully-connected customers’ – our members financially support the station and are 74% more likely to do business with an organization that also supports us!
A fully-engaged, emotionally connected audience across Michigan is ready to hear your message – what are you waiting for? Contact us to get started!
In part one of the ‘Branding with Michigan Radio’ series, we defined branding. You can read that here. In part two, we talked about the perception of your brand, which you can read here.
In this part of the Branding with Michigan Radio series, we’re going to talk about how your customer’s experience impacts your brand.
Solidify your customer’s positive perception by giving them an EXPERIENCE to remember.
In part two, Bill heard how great you are, he’s in the store and you need to back that up by actually being great. If that smart manager he heard about lets Bill down, any positive perception that he may have had is out the window.
If you give Bill a good experience, you have reinforced the perceptions that you have built with your branding strategy and your marketing tactics.
We’re sure that your organization has the ability to deliver a positive experience – but how are you getting the word out about that experience?
Contact us to increase the positive perception of YOUR organization today!
See all the posts in the ‘Branding with Michigan Radio’ category here.