The Relevance of Radio

With a continuously expanding buffet of choices in media, the world seems to bounce from one screen to another, inundated with information and selections.

Where does radio fit in to this new world – more importantly, does it still fit in?

You may be surprised to know that 91% of Americans still listen to radio every week.  Which makes radio the most consumed media.

Radio is reaching all ages and all races – every demographic is tuning in.

  • 86.5% of Millennials spend an average of 12 hours per week with radio

  • 89.9% of Gen-Xers spend an average of 16 hours per week with radio

  • 86.8% of Boomers spend an average of 16 hours per week with radio


Radio is always on and always local.  There is a personal connection between the listener and the host – there’s just something about listening to someone talk when you’re driving.  It’s a conversation – a relationship really.

Michigan Radio’s listeners are committed to listening to our locally produced content as well as the NPR content that we provide.

Our audience is engaged – isn’t it time you found out how you can get them to engage with your brand?

Radio is still relevant – consider a Michigan Radio Corporate Sponsorship to ensure that you remain relevant, too.

Source: Nielsen National Regional Database, Fall 2014, M-Su 6am-Midnight, non PPM Markets

Converting Obstacles to Opportunities: “Michigan Radio listeners aren’t really the people we want to reach…”

As a marketer, your primary goal is to reach your target audience.

Are you a Michigan Radio listener? If you aren’t, you may not have an idea of who our audience is.

The Michigan Radio audience covers the entire political spectrum:

  • 23% of listeners identify as conservative

  • 19% of listeners identify as liberal

  • 21% of listeners sit in the middle of the road politically

The Michigan Radio audience spans a great spectrum of ages:

  • 53% are 25 – 54

  • 46% are 18 – 49

Michigan Radio listeners have a wide range of interests:

  • 74% have attended a movie in the last 6 months and 35% prefer action movies

  • 58% participate in some kind of regular exercise and are twice as likely to try kayaking, sailing, and downhill skiing

  • 41% more likely than the average U.S population to have gone camping the past year

Michigan Radio listeners are engaged:

  • 68% vote regularly

  • 25% have fundraised

  • 93% particiated in public activities

Michigan Radio listeners ARE the audience you’re trying to reach!  Contact us for more details!