Michigan Radio: Our Audience

Michigan Radio is the most listened to public radio station in the state.  Our signal reaches 80% of Michigan’s population and we reach a weekly cume audience of over 490,000 people a week**.

In addition, our audience is discerning and values our service.

Your commitment to  Michigan Radio will be positively recognized and appreciated by our  listeners.

Associating your brand with Michigan Radio will deliver your  message to an affluent group who is more likely to invest, own real estate, and be medically insured than the average American*.

This level of engagement gives Michigan Radio listeners a stronger influence over those in their social or political networks. NPR listeners are more likely to be self-employed or decision-makers within their place of work*

Our Media Kit

Our Listening Area

Michigan Radio Listeners…not who you’d expect

What Makes the Michigan Radio Audience Different?

*All information sourced from NPR 2018 Audience Profile

**Nielsen data FA2018