Sponsorship Blog

Good For You, Good For Michigan: State of Opportunity

Sponsoring public radio is “smart-marketing” –our listeners think so* and so do our sponsors!

Check out what Pauline from Short’s Brewing Co. had to say about sponsoring Michigan Radio:

“Michigan Radio is a smart way to increase our brand awareness across the state of Michigan. Their dedication to covering the state of Michigan aligns well with Short’s commitment to this great state, and we appreciate their educational approach to programming. We have received positive feedback from our fans when they have heard our spots. Working with Michigan Radio has been nothing less than a wonderful experience.”

With our high-quality content and our highly engaged audience, a sponsorship of Michigan Radio can position your company as a strong Michigan brand.

Our listeners care about Michigan – just like you do.  Just like we do.  We know that our listeners care because of their high level of engagement with projects like The State of Opportunity, which discusses how to break the cycle of poverty for Michigan’s kids.  With stories about education, abuse, crime and punishment, disabilities, and adoption, The State of Opportunity investigates the plethora of barriers that Michigan children face by asking the question: Can Michigan Kids Get Ahead?

By becoming a Michigan Radio Corporate Sponsor, you let our listeners know that you support the future of Michigan’s kids and of Michigan’s future.

Michigan Radio is good for Michigan.  Sponsorship of Michigan Radio lets our audience know that you are good for Michigan, too.

Source: Lightspeed Research NPR Sponsor Impact Survey, 2009-2012*

 

Industry Spotlight: Healthcare Providers

Due to Medicare’s quality incentive program, treatment outcomes directly impact your bottom line. Having a well-educated, affluent patient base increases compliance, which improves patient outcome.

The Affordable Care Act has increased the number of people with insurance, but many of the newly insured have Medicaid. While this increases reimbursement, the reimbursements are lower than those received from commercial policies. Michigan Radio is uniquely positioned to reach ideal potential patients with your message.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your healthcare business!

Branding with Michigan Radio: Customer Experience

In part one of the ‘Branding with Michigan Radio’ series, we defined branding. You can read that here.  In part two, we talked about the perception of your brand, which you can read here.

In this part of the Branding with Michigan Radio series, we’re going to talk about how your customer’s experience impacts your brand.

Solidify your customer’s positive perception by giving them an EXPERIENCE to remember.

In part two, Bill heard how great you are, he’s in the store and you need to back that up by actually being great.  If that smart manager he heard about lets Bill down, any positive perception that he may have had is out the window.

If you give Bill a good experience, you have reinforced the perceptions that you have built with your branding strategy and your marketing tactics.

We’re sure that your organization has the ability to deliver a positive experience – but how are you getting the word out about that experience?

Contact us to increase the positive perception of YOUR organization today!

See all the posts in the ‘Branding with Michigan Radio’ category here.

 

Insights, Not Soundbites: Serving with Integrity

The Principles of Public MediaPublic broadcasting includes media outlets that operate as a public service.  Unlike commercial broadcasting, public media is non-profit and operates from donations from private citizens and businesses.

In previous posts on the principles of pubic media, we talked about what supporting a strong civil society means to us and how we do it.

This time we’re going to talk about how we maintain our integrity while we serve our community.

In order to continue to build and maintain our reputation as a trusted, reliable and honest source of information, it is essential for us comply with FCC rules in every facet.

This impacts corporate sponsors because the FCC regulates the messages that public media can broadcast about their sponsors, including both the length and content (check out the FCC rules here).

The benefit of these rules is that Michigan Radio and all public media escape the high traffic advertising area of commercial media. Your message doesn’t have to be bigger, better, louder or faster to reach our audience – as Michigan Radio listener’s, they love the uncluttered, subtle support that your corporate sponsorship dollars provide.

Click on “The Principles of Public Media” under categories to see more in this series.

Source: http://pmintegrity.org/pm_docs/PrinciplesofPublicMedia_001.pdf

Making the Connection: The Halo Effect

The positive sentiment that listeners have towards companies that support the community service of NPR and public radio stations is known as the “halo effect”.

NPR listeners believe associated companies are responsible, stable, professional, credible and socially conscious. They also believe they are good stewards, kindred spirits, community-focused, and smart marketers!

Halo Effect A

 Contact us or contact your account executive to find out how we can put the halo effect to work for you!

Industry Spotlight: Legal Services

The biggest challenge that you face in the legal business is building a  quality client base in the area where you practice and with the income to keep your accounts receivable as low as possible.

Our listeners are educated and affluent, because they are 176% more likely to have an individual income of over $150,000, our audience has the financial capabilities to afford the services you provide.

Michigan Radio can reach the audience that needs the expert advice that you offer.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your law practice!

Converting Obstacles to Opportunities: “We Don’t Have the Budget for Public Radio in our Marketing Plan”

Your budget is a crucial component in your decision to market your organization. We understand that this is a “make-or-break” aspect of your decision-making process.

Value

When deciding where your marketing dollars go, we feel it’s important to not just look at the amount, but to also consider the value. Michigan Radio Sponsorship is unlike any other marketing investment out there. Your organization is gaining exposure while you are investing in Michigan’s journalistic integrity and fostering goodwill within the community. Michigan Radio sponsorship is an effective marketing tool that aligns your organization with our mission: to provide “… stimuli for a broader knowledge, fuller understanding, and deeper appreciation of the humanities, of the sciences, and of social, economic and civic problems”. Who wouldn’t want to be a part of that?

Charitable donation

Public radio is one of the few ways to promote your organization that is also altruistic. Your sponsorship allows us to buy programming, fund our newsroom and give Michigan’s citizens the news they deserve. Your contribution is a charitable donation that is integral to strengthening Michigan’s community and access to information.

Exclusive

Michigan radio sponsorship would allow you to reach an exclusive, heavy listening audience who would otherwise miss your message if you choose to only advertise on commercial radio. As the top public radio station in the state, Michigan Radio reaches more than half a million listeners a week. Including sponsorship with Michigan Radio as part of your marketing plan ensures that your message will reach a more thorough audience.

Can you afford not to partner with Michigan Radio?

Good For You, Good For Michigan: The Next Idea

Michigan Radio has the high-quality audience that you have been trying to reach.  Our audience cares about the content that we bring to them and they care about our sponsors.  Our listeners are engaged: 74% said that they are more likely to do business with a company that sponsors public radio.*

the next idea logoOur listeners care about Michigan – just like you do.  Just like we do.  We know that our listeners care because of their high level of engagement with projects like The Next Idea, which is focused on moving Michigan forward in a positive way.  The Next Idea has gotten an increasing level of attention from our audience online: users are spending more time reading The Next Idea essays than they are with any of our other digital content.** 

We produce The Next Idea right here at the station in Ann Arbor.  Your sponsorship dollars support programs and projects like The Next  Idea directly, as well as helping us remain an NPR News station.

By becoming a Michigan Radio Corporate Sponsor, you let our listeners know that you support the positive conversation that we are having about Michigan’s future.

Michigan Radio is good for Michigan.  Sponsorship of Michigan Radio lets our audience know that you are good for Michigan, too.

Contact your account executive or complete the contact request to get more information!

*Source: Lightspeed Research NPR Sponsor Impact Survey, 2009-2012

**Source: Google Analytics michiganradio.org

Welcome to Fiscal Year 2016!

Welcome to Fiscal Year 2016!

By Kathy Agosta, Michigan Radio Director of Corporate Support

As we wrap up our fiscal year here at Michigan Radio, I’d like to offer my sincere thanks to all of our sponsors for your generous support during 2015.

Because of your commitment, we have been able to continue to provide and expand our service to Michigan.  Your investment has helped pay for programming that makes a difference in Michigan, while at the same time providing you with a unique opportunity to reach a receptive and engaged audience.

Your partnership with Michigan Radio means a great deal to us. We hope to continue the relationship into the new fiscal year.  For more information about additional sponsorship opportunities please take a moment to review our latest sponsorship offers, or contact your account executive or myself at kagosta@umich.edu.

Industry Spotlight: Financial Services

You have worked hard to make sure that you are convenient, competitive, accessible and, most importantly, a safe financial solution for your customers.

Because our listeners are educated and affluent, they have the income to be an valuable member of your institution. For example, our listeners are 176% more likely than the average American to have an individual income of more than $150,000.

Sharing your message on Michigan Radio demonstrates your credibility through an association with our trusted and proven news service to this valuable community!

 

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your financial services business!