Sponsorship Blog

Converting Obstacles to Opportunities: Why Michigan Radio?

You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio?

Here are the top reasons to air your message with Michigan Radio vs. a commercial station:

  • Your message reaches more of Michigan without losing the localized feel of radio

  • Your message stands out on our uncluttered air, since we only air 1-2 minutes of sponsor messages an hour (versus 15-20 minutes of ads on commercial radio)

  • Your message reaches an engaged, affluent and educated audience

  • Our audience is 74% more likely to do business with a public radio sponsor, due to the Halo Effect

  • We’re community minded – we care about what our listeners care about and what YOU care about

Public vs. Commercial

Contact us today to find out how a Michigan Radio sponsorship can benefit your business and your community!

Industry Spotlight: Real Estate

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.


Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your real estate business!

Converting Obstacles to Opportunities: Building Rapport

Building rapport with a customer is the first step in the sales process.  Making that connection can sometimes be difficult, but a Michigan Radio sponsorship can help you start it before you ever speak with your potential customer.

The first and most important step to building rapport is finding common ground.  If you are selling bikes and a person enjoys biking, you have some common ground, but it is important to have something in common outside of what you have to offer your customer.

That’s where Michigan Radio comes in.

By becoming a sponsor, you are letting our listeners (your potential customer base) know that you care about public radio – something our listeners are also passionate about!  Your sponsorship opens the door, and the conversation, before you ever have the opportunity to meet our audience.

Your sponsorship message gives our audience two crucial pieces of information:

  1. Your message, delivered in our high-quality, content rich environment

  2. Common ground with YOU – because our listeners financially support the station, just like your sponsorship does!

Contact us to find out how we can help you start building rapport with our audience today!

A Note of Thanks


From Stephen Schram, Michigan Radio Executive Director and General Manager

In the spirit of the upcoming Thanksgiving holiday, I would like to extend my sincere thanks and appreciation to you as a valuable Michigan Radio corporate sponsor.

 In addition to being a wise marketing decision for you, your sponsorship of Michigan Radio helps to support the vital news and information programming that means so much to our state.  From the State of Opportunity project to Stateside, Michigan Radio works diligently every day covering the news stories that affect our lives as citizens of Michigan, and helping our listeners better understand their state, nation and world.

Our Michigan focused journalism, along with our national and international reports from NPR News, offer a well-rounded, informed perspective that is unmatched in our state.  Through your investment, we are able to make our content available on-air and online, through our digital platforms, led by michiganradio.org, live streaming and the Michigan Radio app.

Your investment as a corporate sponsor has also supported the Michigan Radio news team.   Our local journalists have been recognized with scores of awards from numerous organizations including the award for General Excellence from the Michigan Associated Press, and multiple Station of the Year awards from the Michigan Association of Broadcasters.  Michigan Radio has also received national awards from the Public Radio News Directors, Inc., Radio Television Digital News Association, UNITY: Journalists of Color, and the Association for Women in Communications.

The reality is, we would not be able to provide our award-winning local journalism without YOUR generous support.  On behalf of our 51 dedicated professionals, we’re grateful that you have made an investment and commitment in the power of public radio.  With your support, we look forward to a strong 2016!

Insights, Not Soundbites: High Quality, High Credibility

Corporate Sponsorship with Michigan Radio creates an impression of quality and credibility for the sponsor because Michigan Radio provides quality programming to our listeners and is viewed as a credible source of news and information.

By sponsoring Michigan Radio, you are linking your brand to our quality and credibility and allowing it to “spill-over” onto your brand.  Your brand will be seen as more credible by our quality audience because you are associated with us!

How does the quality and credibility of Michigan Radio help you?

  • Builds recognition of your brand with our high quality audience

  • Builds trust of your brand – our listeners are more likely to choose a Michigan Radio sponsor over a competitor when it comes time to make a buying decision

  • Builds your brand’s credibility

Check out information on the Halo Effect or contact us for more information!

Converting Obstacles to Opportunities: What Makes a GREAT Web tile?

Your digital sponsorship will increase your exposure to Michigan Radio’s highly coveted audience. With more than 870,000 pageviews per month, you can reach the more than 346,000 unique users that visit our website monthly.

Make the most of your digital sponsorship with a web tile that will get attention and generate clicks!


Contact us to learn more about reaching our online audience with a web sponsorship!

Industry Spotlight: Museums, History & Culture

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.


Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you spread the word about your museum!

Michigan Radio: Good For You, Good For Michigan

Michigan Radio has the high-quality audience that you have been trying to reach. Our audience cares about the content that we bring to them and they care about our sponsors. Our listeners are engaged: 74% said that they are more likely to do business with a company that sponsors public radio.

Our listeners care about Michigan – just like you do. Just like we do. We know that our listeners care because of their high level of engagement with projects like The Next Idea and State of Opportunity and programs like StateSide with Cynthia Canty.

Good For You, Good For Michigan


Your sponsorship dollars support the programs and projects that we produce at the station as well as helping us remain an NPR News station.

Let our listeners know that you care about what they care about.

Michigan Radio is good for Michigan.
Your sponsorship of Michigan Radio lets our audience know that you are good for Michigan, too.

Thank You to our Ann Arbor area Sponsors!

On September 16th we hosted a Sponsor Appreciation event for our Ann Arbor area clients.  We enjoyed an afternoon dedicated to recognizing the contributions of valued Michigan Radio sponsors at HopCat of Ann Arbor, who provided an ideal venue for our event.

We appreciated getting to know our clients better and sharing with them more information about the programs that their sponsorship dollars support.  It is so important to us to recognize our sponsors and to be sure that you all realize how important your contributions are.

Thank you to the sponsors that were able to join us!

Accelerate Michigan Innovation Competition

Ann Arbor Transportation Authority

Bank of Ann Arbor

Charles Reinhart Company Realtors

Journeys International

Merit Network

People’s Food Co-Op

Retirement Income Solutions

Stout Systems

Industry Spotlight: Educational Events

Michigan Radio believes in the power of education and so do our listeners. Because our audience is actively engaged in the community, they have an interest in educational programming.

For example, our listeners are 178% more likely to attend a public rally or speech and 78% of listeners have an interest in the welfare of society.

With 86% of our listeners valuing their education, your message will reach a broad, intellectual base of listeners that are uniquely capable of supporting events that they are passionate about.


Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help promote your educational event and watch your audience grow!