Sponsorship Blog

Industry Spotlight: Health & Fitness

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your health & fitness business!

Featured Sponsor – Charles Reinhart Company Realtors

Charles Reinhart Company Realtors has always set the bar high.  By focusing on quality, they’ve been able to create a family of customers that crosses generations.  Not only are their clients family, but their agents stick around because they are happy to be a part of an organization with a reputation for outstanding service.

Charles Reinhart Company Realtors also has a long history of providing support to charitable organizations.  When the opportunity arose for them to offer support to Michigan Radio nearly twenty years ago, they saw sponsorship as a win-win.

Dave Lutton

Dave Lutton

“We’re able to support the best in journalism while reaching our target audience: educated, influential and engaged listeners all over the southern half of Michigan,” says Dave Lutton, President of Charles Reinhart Company Realtors.

Michigan Radio and Charles Reinhart Realtors have been working together steadily since that first conversation in 1998. Building on this mutually beneficial relationship, Charles Reinhart Realtors proves that they really do have an extended family which includes Michigan Radio.

 

Learn more about Charles Reinhart Realtors

Learn more about becoming a Michigan Radio Sponsor

How to Keep Your Brand Growing

Studies* have shown that sponsorship of public radio continues to benefit brands after years of sponsorship.   Not only that, sponsorship benefits actually INCREASE over time – the more your name appears on public radio, the more your brand awareness with our listeners increases.  There is no sign that brand awareness ever “levels off” – so the longer you sponsor, the better it gets!

Contact us to find out how you can get started with a Michigan Radio sponsorship to grow the awareness of YOUR brand exponentially!

 

Brand Awareness Graphic

 

*Source: Lightspeed Research NPR Sponsor Impact Survey, 2009-2012

Audience Profile: Charitable Giving

NPR attracts an audience distinguished by its educational excellence, professional
success and community involvement. Listeners are choice consumers, savvy
business leaders and influencers who are active in their communities.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can reach our engaged audience!

Converting Obstacles to Opportunities: No Political Ads = Less Competition

2016 is a presidential election year.

As a listener, we’re sure you know that Michigan Radio is a reliable, unbiased news source for political and election coverage.  This results in a significant uptick in listener engagement and visits to our website in election years.

When you are weighing your options for your marketing budget, remember that Michigan Radio does NOT air political ads.  This means that YOUR message does not have to compete with the loud, obtrusive and aggressive political messaging that you’ll hear on other stations.

Though your impressions and reach will be higher in an election year, our prices do not increase – which means more bang for your buck.  You also won’t have to compete against politicos for your ideal schedule.

Contact us to find out more about getting your message in front of our listeners this election year – and don’t get drowned out!

Your Michigan Radio Sponsorship & The Flint Water Crisis

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From Stephen Schram, Michigan Radio Executive Director and General Manager

 The Flint water crisis has evolved from a compelling and serious statewide story that has catapulted to national impact in the last several months, with coverage in The New York Times, Time Magazine, and even Rolling Stone, as well as national TV news shows.

Michigan Radio has been bringing this story to our listeners across the state from the very beginning, including the city’s 2014 water supply switch to the Flint River and the first reports of lead in the drinking water last July.

Our Michigan Radio reporters — Lindsey Smith, Steve Carmody, Rebecca Williams, Kate Wells and others, have also been explaining the story to listeners nationwide on NPR nationally distributed programs such as All Things Considered, Here & Now, The Diane Rehm Show, and On Point.  On national cable channels, our coverage and reporters have been part of stories on MSNBC and live interviews, with Michigan Radio’s Lindsey Smith featured on The Rachel Maddow Show. Many local public radio stations across the country have also incorporated Michigan Radio’s Flint coverage into their news programs and website content feeds.

As a valued corporate sponsor of Michigan Radio, you help to provide the resources that make this high quality, in-depth coverage possible. In return for your sponsorship, you benefit from higher levels of exposure for your brands and events.

Michigan Radio’s web stream has seen more activity in recent months, with January’s traffic posting 20% growth in unique (non-duplicated) session connections, compared to last year’s monthly average. Our reliable and growing audio stream, which is provided free to all without paywall, hosts listeners across Michigan and all over the world who hear our news reporting and YOUR corporate support messages, read live by our hosts.  In addition, michiganradio.org has seen a growing surge in visitors, resulting in YOUR webtile receiving record numbers of impressions.  In January 2016 alone, our total impression for sponsored webtiles, grew nearly 200% from the fourth quarter average of 2015.  January’s record impression traffic of 4,367M is really making an “impression” for your tile messaging.

If you’re not currently a sponsor of Michigan Radio but have been considering it, the time has never been better.

Your support will help us continue and expand the coverage that our listeners have come to expect, not only due to the Flint Water Crisis, but for all the stories that we cover now and will enterprise in the months ahead – all focused on Michigan. In return, your message will be seen and heard in our high-quality, content-rich environment, giving you the exposure and ‘halo’ that you’ve been looking for.

Contact us today learn more about corporate sponsorship and marketing your brand with Michigan Radio.  Call 734-764-9210 or email our Director of Corporate Support, Kathy Agosta: kagosta@umich.edu.

Industry Spotlight: Tourism

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your tourism business!

With Gratitude to Our Corporate Sponsors

From Kathy Agosta, Director of Corporate Support

 

During 2015, Corporate Sponsorship at Michigan Radio experienced the exhilaration of continued positive growth and we anticipate another great year in 2016.

Also, like all of us, we have been reminded of the uncertainties of the world, and naturally reflect on the blessings we have, knowing that we can take nothing for granted.

I am personally grateful for all of you, our business supporters and station friends. Thank you for helping keep Michigan Radio vibrant and relevant.

I look forward to seeing and working with you in 2016, and to our continued mutual partnership in support of something else we all can truly be grateful for… Michigan Radio…

Warmest wishes for the New Year.

Good For You, Good For Michigan: Stateside

Stateside  covers a wide range of Michigan news and policy issues — as well as culture and lifestyle stories. In keeping with  Michigan Radio’s broad coverage across southern Michigan, Stateside focuses on topics and events that matter to people all across the state.

Your sponsorship dollars support the programs and projects that we produce at the station as well as helping us remain an NPR News station. Let our listeners know that you care about what they care about.

Michigan Radio is good for Michigan.
Your sponsorship of Michigan Radio lets our audience know that
you are good for Michigan, too.