Sponsorship Blog

With Gratitude to Our Corporate Sponsors

From Kathy Agosta, Director of Corporate Support

 

During 2015, Corporate Sponsorship at Michigan Radio experienced the exhilaration of continued positive growth and we anticipate another great year in 2016.

Also, like all of us, we have been reminded of the uncertainties of the world, and naturally reflect on the blessings we have, knowing that we can take nothing for granted.

I am personally grateful for all of you, our business supporters and station friends. Thank you for helping keep Michigan Radio vibrant and relevant.

I look forward to seeing and working with you in 2016, and to our continued mutual partnership in support of something else we all can truly be grateful for… Michigan Radio…

Warmest wishes for the New Year.

Good For You, Good For Michigan: Stateside with Cynthia Canty

Stateside with Cynthia Canty  covers a wide range of Michigan news and policy issues — as well as culture and lifestyle stories. In keeping with  Michigan Radio’s broad coverage across southern Michigan, Stateside with Cynthia Canty focuses on topics and events that matter to people all across the state.

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Your sponsorship dollars support the programs and projects that we produce at the station as well as helping us remain an NPR News station. Let our listeners know that you care about what they care about.

Michigan Radio is good for Michigan.
Your sponsorship of Michigan Radio lets our audience know that
you are good for Michigan, too.

 

Converting Obstacles to Opportunities: Why Michigan Radio?

You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio?

Here are the top reasons to air your message with Michigan Radio vs. a commercial station:

  • Your message reaches more of Michigan without losing the localized feel of radio

  • Your message stands out on our uncluttered air, since we only air 1-2 minutes of sponsor messages an hour (versus 15-20 minutes of ads on commercial radio)

  • Your message reaches an engaged, affluent and educated audience

  • Our audience is 74% more likely to do business with a public radio sponsor, due to the Halo Effect

  • We’re community minded – we care about what our listeners care about and what YOU care about

Public vs. Commercial

Contact us today to find out how a Michigan Radio sponsorship can benefit your business and your community!

Industry Spotlight: Real Estate

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your real estate business!

Converting Obstacles to Opportunities: Building Rapport

Building rapport with a customer is the first step in the sales process.  Making that connection can sometimes be difficult, but a Michigan Radio sponsorship can help you start it before you ever speak with your potential customer.

The first and most important step to building rapport is finding common ground.  If you are selling bikes and a person enjoys biking, you have some common ground, but it is important to have something in common outside of what you have to offer your customer.

That’s where Michigan Radio comes in.

By becoming a sponsor, you are letting our listeners (your potential customer base) know that you care about public radio – something our listeners are also passionate about!  Your sponsorship opens the door, and the conversation, before you ever have the opportunity to meet our audience.

Your sponsorship message gives our audience two crucial pieces of information:

  1. Your message, delivered in our high-quality, content rich environment

  2. Common ground with YOU – because our listeners financially support the station, just like your sponsorship does!

Contact us to find out how we can help you start building rapport with our audience today!

A Note of Thanks

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From Stephen Schram, Michigan Radio Executive Director and General Manager

In the spirit of the upcoming Thanksgiving holiday, I would like to extend my sincere thanks and appreciation to you as a valuable Michigan Radio corporate sponsor.

 In addition to being a wise marketing decision for you, your sponsorship of Michigan Radio helps to support the vital news and information programming that means so much to our state.  From the State of Opportunity project to Stateside with Cynthia Canty, Michigan Radio works diligently every day covering the news stories that affect our lives as citizens of Michigan, and helping our listeners better understand their state, nation and world.

Our Michigan focused journalism, along with our national and international reports from NPR News, offer a well-rounded, informed perspective that is unmatched in our state.  Through your investment, we are able to make our content available on-air and online, through our digital platforms, led by michiganradio.org, live streaming and the Michigan Radio app.

Your investment as a corporate sponsor has also supported the Michigan Radio news team.   Our local journalists have been recognized with scores of awards from numerous organizations including the award for General Excellence from the Michigan Associated Press, and multiple Station of the Year awards from the Michigan Association of Broadcasters.  Michigan Radio has also received national awards from the Public Radio News Directors, Inc., Radio Television Digital News Association, UNITY: Journalists of Color, and the Association for Women in Communications.

The reality is, we would not be able to provide our award-winning local journalism without YOUR generous support.  On behalf of our 51 dedicated professionals, we’re grateful that you have made an investment and commitment in the power of public radio.  With your support, we look forward to a strong 2016!

Insights, Not Soundbites: High Quality, High Credibility

Corporate Sponsorship with Michigan Radio creates an impression of quality and credibility for the sponsor because Michigan Radio provides quality programming to our listeners and is viewed as a credible source of news and information.

By sponsoring Michigan Radio, you are linking your brand to our quality and credibility and allowing it to “spill-over” onto your brand.  Your brand will be seen as more credible by our quality audience because you are associated with us!

How does the quality and credibility of Michigan Radio help you?

  • Builds recognition of your brand with our high quality audience

  • Builds trust of your brand – our listeners are more likely to choose a Michigan Radio sponsor over a competitor when it comes time to make a buying decision

  • Builds your brand’s credibility

Check out information on the Halo Effect or contact us for more information!

Industry Spotlight: Outdoor Leisure

The Michigan Radio audience is active, affluent and engaged – and they are interested in what you have to offer! 78% of our listeners have participated in a sport within the past 12 months and 65% of listeners own sporting or recreation equipment.

In fact, Michigan Radio listeners are 33% more likely than the average American to spend more than $250 on sporting and recreational equipment.

By putting your message directly in front of your target audience, you will be able to
showcase your product and build brand awareness with a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your outdoor leisure business!

Converting Obstacles to Opportunities: What Makes a GREAT Web tile?

Your digital sponsorship will increase your exposure to Michigan Radio’s highly coveted audience. With more than 870,000 pageviews per month, you can reach the more than 346,000 unique users that visit our website monthly.

Make the most of your digital sponsorship with a web tile that will get attention and generate clicks!

 

Contact us to learn more about reaching our online audience with a web sponsorship!