Sponsorship Blog

Converting Obstacles to Opportunities: No Political Ads = Less Competition

2016 is a presidential election year.

As a listener, we’re sure you know that Michigan Radio is a reliable, unbiased news source for political and election coverage.  This results in a significant uptick in listener engagement and visits to our website in election years.

When you are weighing your options for your marketing budget, remember that Michigan Radio does NOT air political ads.  This means that YOUR message does not have to compete with the loud, obtrusive and aggressive political messaging that you’ll hear on other stations.

Though your impressions and reach will be higher in an election year, our prices do not increase – which means more bang for your buck.  You also won’t have to compete against politicos for your ideal schedule.

Contact us to find out more about getting your message in front of our listeners this election year – and don’t get drowned out!

Your Michigan Radio Sponsorship & The Flint Water Crisis

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From Stephen Schram, Michigan Radio Executive Director and General Manager

 The Flint water crisis has evolved from a compelling and serious statewide story that has catapulted to national impact in the last several months, with coverage in The New York Times, Time Magazine, and even Rolling Stone, as well as national TV news shows.

Michigan Radio has been bringing this story to our listeners across the state from the very beginning, including the city’s 2014 water supply switch to the Flint River and the first reports of lead in the drinking water last July.

Our Michigan Radio reporters — Lindsey Smith, Steve Carmody, Rebecca Williams, Kate Wells and others, have also been explaining the story to listeners nationwide on NPR nationally distributed programs such as All Things Considered, Here & Now, The Diane Rehm Show, and On Point.  On national cable channels, our coverage and reporters have been part of stories on MSNBC and live interviews, with Michigan Radio’s Lindsey Smith featured on The Rachel Maddow Show. Many local public radio stations across the country have also incorporated Michigan Radio’s Flint coverage into their news programs and website content feeds.

As a valued corporate sponsor of Michigan Radio, you help to provide the resources that make this high quality, in-depth coverage possible. In return for your sponsorship, you benefit from higher levels of exposure for your brands and events.

Michigan Radio’s web stream has seen more activity in recent months, with January’s traffic posting 20% growth in unique (non-duplicated) session connections, compared to last year’s monthly average. Our reliable and growing audio stream, which is provided free to all without paywall, hosts listeners across Michigan and all over the world who hear our news reporting and YOUR corporate support messages, read live by our hosts.  In addition, michiganradio.org has seen a growing surge in visitors, resulting in YOUR webtile receiving record numbers of impressions.  In January 2016 alone, our total impression for sponsored webtiles, grew nearly 200% from the fourth quarter average of 2015.  January’s record impression traffic of 4,367M is really making an “impression” for your tile messaging.

If you’re not currently a sponsor of Michigan Radio but have been considering it, the time has never been better.

Your support will help us continue and expand the coverage that our listeners have come to expect, not only due to the Flint Water Crisis, but for all the stories that we cover now and will enterprise in the months ahead – all focused on Michigan. In return, your message will be seen and heard in our high-quality, content-rich environment, giving you the exposure and ‘halo’ that you’ve been looking for.

Contact us today learn more about corporate sponsorship and marketing your brand with Michigan Radio.  Call 734-764-9210 or email our Director of Corporate Support, Kathy Agosta: kagosta@umich.edu.

Industry Spotlight: Tourism

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your tourism business!

With Gratitude to Our Corporate Sponsors

From Kathy Agosta, Director of Corporate Support

 

During 2015, Corporate Sponsorship at Michigan Radio experienced the exhilaration of continued positive growth and we anticipate another great year in 2016.

Also, like all of us, we have been reminded of the uncertainties of the world, and naturally reflect on the blessings we have, knowing that we can take nothing for granted.

I am personally grateful for all of you, our business supporters and station friends. Thank you for helping keep Michigan Radio vibrant and relevant.

I look forward to seeing and working with you in 2016, and to our continued mutual partnership in support of something else we all can truly be grateful for… Michigan Radio…

Warmest wishes for the New Year.

Good For You, Good For Michigan: Stateside with Cynthia Canty

Stateside with Cynthia Canty  covers a wide range of Michigan news and policy issues — as well as culture and lifestyle stories. In keeping with  Michigan Radio’s broad coverage across southern Michigan, Stateside with Cynthia Canty focuses on topics and events that matter to people all across the state.

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Your sponsorship dollars support the programs and projects that we produce at the station as well as helping us remain an NPR News station. Let our listeners know that you care about what they care about.

Michigan Radio is good for Michigan.
Your sponsorship of Michigan Radio lets our audience know that
you are good for Michigan, too.

 

Converting Obstacles to Opportunities: Why Michigan Radio?

You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio?

Here are the top reasons to air your message with Michigan Radio vs. a commercial station:

  • Your message reaches more of Michigan without losing the localized feel of radio

  • Your message stands out on our uncluttered air, since we only air 1-2 minutes of sponsor messages an hour (versus 15-20 minutes of ads on commercial radio)

  • Your message reaches an engaged, affluent and educated audience

  • Our audience is 74% more likely to do business with a public radio sponsor, due to the Halo Effect

  • We’re community minded – we care about what our listeners care about and what YOU care about

Public vs. Commercial

Contact us today to find out how a Michigan Radio sponsorship can benefit your business and your community!

Industry Spotlight: Real Estate

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your real estate business!

Converting Obstacles to Opportunities: Building Rapport

Building rapport with a customer is the first step in the sales process.  Making that connection can sometimes be difficult, but a Michigan Radio sponsorship can help you start it before you ever speak with your potential customer.

The first and most important step to building rapport is finding common ground.  If you are selling bikes and a person enjoys biking, you have some common ground, but it is important to have something in common outside of what you have to offer your customer.

That’s where Michigan Radio comes in.

By becoming a sponsor, you are letting our listeners (your potential customer base) know that you care about public radio – something our listeners are also passionate about!  Your sponsorship opens the door, and the conversation, before you ever have the opportunity to meet our audience.

Your sponsorship message gives our audience two crucial pieces of information:

  1. Your message, delivered in our high-quality, content rich environment

  2. Common ground with YOU – because our listeners financially support the station, just like your sponsorship does!

Contact us to find out how we can help you start building rapport with our audience today!

A Note of Thanks

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From Stephen Schram, Michigan Radio Executive Director and General Manager

In the spirit of the upcoming Thanksgiving holiday, I would like to extend my sincere thanks and appreciation to you as a valuable Michigan Radio corporate sponsor.

 In addition to being a wise marketing decision for you, your sponsorship of Michigan Radio helps to support the vital news and information programming that means so much to our state.  From the State of Opportunity project to Stateside with Cynthia Canty, Michigan Radio works diligently every day covering the news stories that affect our lives as citizens of Michigan, and helping our listeners better understand their state, nation and world.

Our Michigan focused journalism, along with our national and international reports from NPR News, offer a well-rounded, informed perspective that is unmatched in our state.  Through your investment, we are able to make our content available on-air and online, through our digital platforms, led by michiganradio.org, live streaming and the Michigan Radio app.

Your investment as a corporate sponsor has also supported the Michigan Radio news team.   Our local journalists have been recognized with scores of awards from numerous organizations including the award for General Excellence from the Michigan Associated Press, and multiple Station of the Year awards from the Michigan Association of Broadcasters.  Michigan Radio has also received national awards from the Public Radio News Directors, Inc., Radio Television Digital News Association, UNITY: Journalists of Color, and the Association for Women in Communications.

The reality is, we would not be able to provide our award-winning local journalism without YOUR generous support.  On behalf of our 51 dedicated professionals, we’re grateful that you have made an investment and commitment in the power of public radio.  With your support, we look forward to a strong 2016!