Sponsorship Blog

Industry Spotlight: Wineries, Breweries & Nightlife

The Michigan Radio audience is intelligent, affluent and engaged – and they are interested in what you have to offer! For example, 90% of listeners say they like to explore new things. As a brewery, exploring new flavors is what you are known for! So why not reach out to the 73% of our listeners who purchase alcohol with a Michigan Radio Sponsorship? By putting your message directly in front of your target audience, you will have the opportunity to showcase your product in a new way, giving yourself brand awareness to a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help your brewery or winery grow!

Michigan Radio Shatters Ratings in 2016

Michigan Radio shattered ratings records in 2016 and we are continuing to deliver the kind of in depth, fact-based news that our members expect. Your businesses support of Michigan Radio will matter to our members, who also contribute financially to the station.

“At a time when many news organizations have been forced to contract, NPR is expanding coverage and focusing resources on the local and national issues that listeners care about,” said Michael Oreskes, NPR’s senior VP of News, and editorial director. “Now, more and more people are turning to NPR as their source for unbiased fact-based news.”

NPR Shatters Its Ratings

Featured Sponsor: Bishop International Airport

By Craig Williams, Director, Bishop International Airport

Guest Blogger

For decades Bishop International Airport has been the smart way to fly in Southeast and Mid-Michigan. We are a proud supporter of Michigan Radio and are incredibly thankful for the relationship we have. Through sponsorship, Michigan Radio allows us to share our message with business and leisure travelers in hopes of making their travel experience easy and convenient, in an efficient and friendly atmosphere.

 Bringing you more travel opportunities while making the experience relaxing is what drives Bishop International Airport. We’re especially grateful for the opportunity to communicate all the recent service changes with Michigan Radio’s listening audience.

 In April 2016, Southwest launched three daily flights from Flint to Chicago-Midway. This new route opened up more connections than ever before. Passengers can now easily connect to their favorite cities like Phoenix, Houston, Austin, and Nashville. In addition, Bishop welcomed Allegiant, an ultra-low cost carrier offering twice weekly nonstop routes to Tampa Bay/St. Pete and Orlando/Sanford.

In July 2016, United Airlines introduced daily nonstop flights to New York/Newark. This route is a vital east coast connection for business and leisure passengers. The flight is perfectly timed for a day trip if you have meetings in the city and want to return home the same evening.

 Michigan Radio plays a vital role in helping us achieve our goals by allowing us to reach an audience that we consider family and loyal customers. We look forward to continuing our relationship with Michigan Radio while growing our family at Bishop International Airport.

Learn more about Bishop International Airport

Learn more about becoming a Michigan Radio Sponsor

We’re Hiring a Corporate Support Account Executive

Michigan Radio is looking for a determined and persuasive sales person to meet, and work with businesses and organizations around Michigan.  If you are goal oriented, a motivated self-starter with a high sense of accountability, able to organize your time effectively, while maintaining a winning attitude, and you love public radio, then contact us.

Job Summary – Do Work That Matters
Working as a Corporate Sponsorship Account Executive in public broadcasting is similar to that of a salesperson in commercial broadcasting or local print media. Media sales experience is desired, but if you have background in fields such as insurance, job placement, professional services, or pharmaceutical sales many of those skills may also apply.

As an account executive, you will be expected to cold-call decision makers at local and regional businesses, meet face to face with them to understand their marketing needs and develop sponsorship proposals that offer marketing solutions to help them grow their business.  You will manage every aspect of the account relationship with top notch customer service – from prospecting and closing the deal to copywriting to troubleshooting issues –you will be accountable for the full sales cycle.

Required Qualifications – Do You Have?

  • Excellent communication skills with the ability to write and present in a professional and motivating manner.

  • Ability to be persuasive and communicate with conviction regarding Michigan Radio’s unique value proposition and importance.

  • Strong analytical and strategic thinking skills, and ability to formulate successful selling strategies.

  • A fundamental belief in and ability to deliver exceptional customer service.

  • Exceptional organizational skills and attention to detail.

  • Effective time management skills with ability to juggle multiple tasks and clients with timely and appropriate prioritization and goal attainment.

  • Ability and willingness to accept and understand rules and procedures

  • Flexibility to work productively in a team

  • Accountability to function independently and productively off sight.

  • Capacity to thrive in a deadline focused environment.

  • Strong PC computer skills including proficiency with MS Word, Excel, Outlook, Gmail, PowerPoint, and CRM software such as Salesforce or ACT.

  • Experience and proficiency with social media platforms such as LinkedIn, Twitter, Facebook etc.

  • Strong tech problem solving abilities and an aptitude for mastering new technologies

Compensation and Benefits – Michigan Radio Offers

  • Salary plus Commission Plan. Average first year income $50k+ with subsequent uncapped income potential.

  • Comprehensive benefits plans for medical, dental, vision, flexible spending accounts, disability and life plans; employee assistance program. Retirement Savings: 401(k) plan.

  • Targeted sales training and dedicated management support.

  • Team of smart, creative, collaborative and enthusiastic people.

How To Apply
Go to www.umjobs.org and click on Keyword. Enter the following Job # 137970.  Follow online application instructions.  Please upload ONE document containing: (1) a cover letter explaining your interest and how your skills are aligned specifically to the Account Executive position and (2) your resume.

This is your opportunity to sell us on being a qualified candidate for this position! Resumes without cover letters will not be considered.
For more information contact Kathy Agosta at kagosta@umich.edu or 734.763.5984.

University of Michigan EEO Statement
The University of Michigan is an equal opportunity/affirmative action employer.

Michigan Radio is Trending in Grand Rapids

The 2016 numbers are in and the results are impressive.

Michigan Radio has been the most listened to public radio station in the state for several years, but 2016 saw a 47% audience increase in Grand Rapids over 2015!

Nielsen reports that public radio stations across the country have seen similar growth in audiences. The momentum comes from the hunger of listeners to understand and process what’s going on in their neighborhood, the nation, and the world.

This makes Michigan Radio far and away the most listened to public radio station in Grand Rapids and also makes us the number 5 station overall, including commercial radio.  This is significant because it is not common for a news format public radio station to break the top 5 stations in a market like Grand Rapids.

Have you been trying to reach Grand Rapids with news about your products, services and events?  Now is the time to use a sponsorship with Michigan Radio to reach an audience that is engaged and interested in your message.

Contact us to find out how we can customize a schedule to fit your needs!

Grow Your Brand with MichiganRadio.org

Michigan Radio’s digital team is committed to the continued growth of michiganradio.org with expanded stories, web streaming service, photos and videos to complement our listener’s public radio experience.

As a result of this commitment, michiganradio.org saw a significant increase in activity from web users in 2016, receiving more than 10 million pageviews from over 3.5 million users.

Sponsorship on michiganradio.org allows you to extend your radio message to our listeners online and to reach web users that are outside of our listening area.   In 2016, the average one month web sponsorship received more than 200,000 impressions.  Web sponsorship is a smart, affordable way to add a visual component to your radio copy message.

Contact us to learn more about how sponsorship on michiganradio.org can help you reach your marketing goals.

Be seen. Be Heard. Be Recognized.

 

Related Articles:

Michigan Radio Web Sponsorship Opportunity

What Makes a Great Webtile?

On-Air and Online, Engage Michigan Radio Listeners

Be Seen, A Guide to Digital Sponsorship

 

Thank You for Supporting Michigan Radio’s Growth

From Kathy Agosta, Director of Corporate Support

Throughout 2016, Michigan Radio has continued to experience significant audience growth, reaching more listeners than ever before.

Statewide, nationwide and around the world, our increasing audience of loyal listeners tune in everyday for news they know they can trust.

This is due in no small part to our corporate sponsors and their generous financial support of the programming and unparalleled news reporting that our listeners rely on. This past year our coverage of the Flint water crisis, the state of education in Michigan, the ever changing economic climate, and of course, the historic 2016 presidential election was especially compelling.

Looking forward to 2017 our Corporate Sponsors along with our contributing Members, will continue to be a vital part of what empowers Michigan Radio and strengthens our resolve to provide you with the highest quality news and information that you value.

My sincere appreciation for each of you- for being there for us and for helping to keep Michigan Radio vibrant and relevant.

With warmest regards from all of us at Michigan Radio.

The Core Values of a Michigan Radio Listener

Michigan Radio’s audience growth in 2016 was unprecedented.  More important, perhaps, than knowing that more people are listening, is understanding WHY they are listening.

Michigan Radio listeners have a commitment to core values that translate to a level of support for the station that goes far beyond their financial membership. Michigan Radio listeners are more likely to highly recommend the station in general, and their favorite programs in particular, to others.

The Public Radio Techsurvey from Jacobs Media helps to provide an understanding of why our audience listens to Michigan Radio in the first place and underscores the values-based nature of the relationship between stations and listeners.

Learning, credible and objective programming, new perspective, respecting the listener’s intelligence, and balance are all key components in explaining the appeal of Michigan Radio to those who value it most.  The programs, the hosts and the specific content are, of course, important, but it’s the core value that Michigan Radio stands for that make it the most appealing to our listeners.

Simon Sinek discusses in his TED Talk why it’s essential for brands to “start with why.”

“People don’t buy what you do, they buy why you do it,” says Sinek.

This is where the value to your brand comes in.

Our listeners are loyal to Michigan Radio because they value what we provide – they value it enough that they recommend it to their friends and family, and they value it enough that they pay for it, even though they don’t HAVE to.

Your sponsorship message on Michigan Radio lets our listeners know that you value what they value.  Your association with Michigan Radio creates the halo effect, which lends YOUR brand credibility, just by association with us!

Contact your account executive today to reach listeners who are passionate about Michigan Radio!

Featured Sponsor: Calvin College

By Gail Heffner, Ph.D., Director of Community Engagement

Guest Blogger

gail-heffner-headshotCalvin College, a Christian liberal arts college ranked #1 in the Midwest*, has called Michigan home since its founding in 1876. We are rooted in this vibrant state, with branches of influence across Michigan and around the globe. Indeed, our continuing partnership with Michigan Radio—an organization that reaches communities in Michigan and beyond—is a natural fit.

Over half of the students that Calvin serves are from households in Michigan. We are proud to educate so many students and families from our great state alongside students from 47 other states, 5 Canadian provinces and 61 other countries.

dsc_0097Calvin is committed to investing deeply in the “mitten state,” from community nursing to business partnerships, ACT tutoring to low-income tax assistance, service-learning with nonprofits to environmental stewardship of our land and resources.  Our Plaster Creek Stewards initiative is one example. Calvin College faculty, students and community partners have been working together to restore health and beauty to the Plaster Creek waterway in West Michigan.

It makes sense that Michigan Radio is the place Calvin turns to get the word out about our world-class concerts, in-depth conferences and seminars, and the January Series: an annual lecture lineup deemed “fifteen days of a free liberal arts education.” We welcome many Michigan Radio listeners to our events, listeners who join us in being inquisitive about new ideas, hungry for truth, and passionate about solutions.

Thank you, Michigan Radio and listeners statewide, for participating in our community, whether through an hour-long event, four years of study, or a lifetime of learning.

Learn more about Calvin College

Learn more about becoming a Michigan Radio Sponsor

Michigan Radio Keeps Growing!

Radio is once again America’s number one reach medium. Even as the media landscape has become more crowded, radio has remained relevant and its ‘average audience per minute’ is growing^.

“This isn’t a medium that is only growing in one area (of listeners). All audiences are spending more time with radio,” Katz Media Group executive VP of strategy Stacey Lynn Schulman told Inside Radio.

Furthermore, public radio news and information programs in particular are seeing a large increase in ratings nationwide*.  Morning Edition, NPR’s morning drive program, grew by 26% in the adults 25-54 age demographic, while the afternoon drive program All Things Considered hit an all-time weekly audience high of 13.3 million.

Michigan Radio has experienced impressive audience growth this year as well, in our entire geographic area and particularly in the Metro Detroit region. Our weekly cume in the Detroit market has increased by 25%, to approximately 200,000 listeners per week since November of 2015. In addition, our total audience share (the percent of people listening to Michigan Radio) for the morning drive, including Morning Edition, is up by more than 250%.**

Now is the perfect time to make your organization’s message well known to the growing ranks of engaged public radio listeners. Contact us to plan your 2017 marketing schedule with Michigan Radio! Our Director of Corporate Support, Kathy Agosta, is available to help you take the first steps to a successful sponsorship campaign on Michigan Radio.

^‘Average audience per minute’, a metric used by Nielsen to track how much time users spend with a media platform, is showing that the average minutes spent with radio per week is growing among all age groups, from Millennials to Boomers.
*Source: http://www.npr.org/2016/10/18/498390457/npr-sees-large-ratings-increase
**Source: Nielsen Ranker, Detroit, Metro PPM. October 2016, multiple dayparts, P 6+      Michigan Radio is: WUOM-Detroit. WUOM/WFUM-Ann Arbor. WVGR/WUOM/WFUM-Grand Rapids. WFUM/WUOM/WVGR- Lansing. WFUM/WUOM-Flint.