Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!
By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.
Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your environmental services business!
Michigan Radio’s digital team is committed to the continued growth of michiganradio.org with expanded stories, web streaming service, photos and videos to complement our listener’s public radio experience.
As a result of this commitment, michiganradio.org saw a significant increase in activity from web users in 2016, receiving more than 10 million pageviews from over 3.5 million users.
Sponsorship on michiganradio.org allows you to extend your radio message to our listeners online and to reach web users that are outside of our listening area. In 2016, the average one month web sponsorship received more than 200,000 impressions. Web sponsorship is a smart, affordable way to add a visual component to your radio copy message.
Contact us to learn more about how sponsorship on michiganradio.org can help you reach your marketing goals.
Be seen. Be Heard. Be Recognized.
From Kathy Agosta, Director of Corporate Support
Throughout 2016, Michigan Radio has continued to experience significant audience growth, reaching more listeners than ever before.
Statewide, nationwide and around the world, our increasing audience of loyal listeners tune in everyday for news they know they can trust.
This is due in no small part to our corporate sponsors and their generous financial support of the programming and unparalleled news reporting that our listeners rely on. This past year our coverage of the Flint water crisis, the state of education in Michigan, the ever changing economic climate, and of course, the historic 2016 presidential election was especially compelling.
Looking forward to 2017 our Corporate Sponsors along with our contributing Members, will continue to be a vital part of what empowers Michigan Radio and strengthens our resolve to provide you with the highest quality news and information that you value.
My sincere appreciation for each of you- for being there for us and for helping to keep Michigan Radio vibrant and relevant.
With warmest regards from all of us at Michigan Radio.
Michigan Radio’s audience growth in 2016 was unprecedented. More important, perhaps, than knowing that more people are listening, is understanding WHY they are listening.
Michigan Radio listeners have a commitment to core values that translate to a level of support for the station that goes far beyond their financial membership. Michigan Radio listeners are more likely to highly recommend the station in general, and their favorite programs in particular, to others.
The Public Radio Techsurvey from Jacobs Media helps to provide an understanding of why our audience listens to Michigan Radio in the first place and underscores the values-based nature of the relationship between stations and listeners.
Learning, credible and objective programming, new perspective, respecting the listener’s intelligence, and balance are all key components in explaining the appeal of Michigan Radio to those who value it most. The programs, the hosts and the specific content are, of course, important, but it’s the core value that Michigan Radio stands for that make it the most appealing to our listeners.
Simon Sinek discusses in his TED Talk why it’s essential for brands to “start with why.”
“People don’t buy what you do, they buy why you do it,” says Sinek.
This is where the value to your brand comes in.
Our listeners are loyal to Michigan Radio because they value what we provide – they value it enough that they recommend it to their friends and family, and they value it enough that they pay for it, even though they don’t HAVE to.
Your sponsorship message on Michigan Radio lets our listeners know that you value what they value. Your association with Michigan Radio creates the halo effect, which lends YOUR brand credibility, just by association with us!
Contact your account executive today to reach listeners who are passionate about Michigan Radio!
By Gail Heffner, Ph.D., Director of Community Engagement
Calvin College, a Christian liberal arts college ranked #1 in the Midwest*, has called Michigan home since its founding in 1876. We are rooted in this vibrant state, with branches of influence across Michigan and around the globe. Indeed, our continuing partnership with Michigan Radio—an organization that reaches communities in Michigan and beyond—is a natural fit.
Over half of the students that Calvin serves are from households in Michigan. We are proud to educate so many students and families from our great state alongside students from 47 other states, 5 Canadian provinces and 61 other countries.
Calvin is committed to investing deeply in the “mitten state,” from community nursing to business partnerships, ACT tutoring to low-income tax assistance, service-learning with nonprofits to environmental stewardship of our land and resources. Our Plaster Creek Stewards initiative is one example. Calvin College faculty, students and community partners have been working together to restore health and beauty to the Plaster Creek waterway in West Michigan.
It makes sense that Michigan Radio is the place Calvin turns to get the word out about our world-class concerts, in-depth conferences and seminars, and the January Series: an annual lecture lineup deemed “fifteen days of a free liberal arts education.” We welcome many Michigan Radio listeners to our events, listeners who join us in being inquisitive about new ideas, hungry for truth, and passionate about solutions.
Thank you, Michigan Radio and listeners statewide, for participating in our community, whether through an hour-long event, four years of study, or a lifetime of learning.
Learn more about becoming a Michigan Radio Sponsor
Radio is once again America’s number one reach medium. Even as the media landscape has become more crowded, radio has remained relevant and its ‘average audience per minute’ is growing^.
“This isn’t a medium that is only growing in one area (of listeners). All audiences are spending more time with radio,” Katz Media Group executive VP of strategy Stacey Lynn Schulman told Inside Radio.
Furthermore, public radio news and information programs in particular are seeing a large increase in ratings nationwide*. Morning Edition, NPR’s morning drive program, grew by 26% in the adults 25-54 age demographic, while the afternoon drive program All Things Considered hit an all-time weekly audience high of 13.3 million.
Michigan Radio has experienced impressive audience growth this year as well, in our entire geographic area and particularly in the Metro Detroit region. Our weekly cume in the Detroit market has increased by 25%, to approximately 200,000 listeners per week since November of 2015. In addition, our total audience share (the percent of people listening to Michigan Radio) for the morning drive, including Morning Edition, is up by more than 250%.**
Now is the perfect time to make your organization’s message well known to the growing ranks of engaged public radio listeners. Contact us to plan your 2017 marketing schedule with Michigan Radio! Our Director of Corporate Support, Kathy Agosta, is available to help you take the first steps to a successful sponsorship campaign on Michigan Radio.
^‘Average audience per minute’, a metric used by Nielsen to track how much time users spend with a media platform, is showing that the average minutes spent with radio per week is growing among all age groups, from Millennials to Boomers.
**Source: Nielsen Ranker, Detroit, Metro PPM. October 2016, multiple dayparts, P 6+ Michigan Radio is: WUOM-Detroit. WUOM/WFUM-Ann Arbor. WVGR/WUOM/WFUM-Grand Rapids. WFUM/WUOM/WVGR- Lansing. WFUM/WUOM-Flint.
At any given time, Michigan Radio listeners are thinking about making important purchases. Researching is the first step of the ‘buying cycle’, and according to marketing studies, most people research major purchases for several weeks before buying.
We’ve listed some top categories of purchases along with the average number of days a consumer spends in the buying cycle before the purchase is made.
Michigan Radio reaches an educated and affluent demographic across the state, Both our members, who support the station financially, and our listeners in general, tend to patronize Michigan Radio sponsors.
Your long-term sponsorship campaign on Michigan Radio keeps your brand top-of-mind with our listeners, no matter where they are in the buying cycle.
In addition, the public radio halo effect also ensures that our listeners have positive feelings about your brand – feelings that only get stronger the longer your message runs on Michigan Radio!
Contact us to plan your messages for 2017!
By Jeff Leflein, MD, Allergy & Immunology Associates of Michigan
For over 30 years Allergy & Immunology Associates of Michigan has been a part of the medical community in southeast Michigan and has supported Michigan Radio since 2007. Through sponsorship, Michigan Radio has allowed us to share throughout its listening audience that relief is available through diagnosis and advanced treatment for individuals suffering from allergies and asthma at our offices in West Bloomfield, Livonia, Novi, Brighton, Canton, Chelsea, and Ann Arbor.
Our board certified physicians are dedicated to making life with allergies and asthma as comfortable and manageable as possible for our adult and pediatric patients. This commitment is demonstrated in our community services, cutting edge clinical research team, and as well as in our clinical offices.
Michigan matters to us. For years we have been working with local public and private schools and child care facilities to provide food allergy education by speaking to teachers and staff to provide safe school environments. Our doctors played a major role in “EpiPens for School Program” so every public school throughout Michigan has life-saving doses of epinephrine. Our physicians have remained active in both local and national events investigating the latest research discoveries and treatments.
Michigan Radio is important to us as well. As listeners, we are well aware of the profoundly valuable service that their journalism provides to the citizens of this state. Using Michigan Radio to spread the word about our services just makes sense: we are able to reach an audience that is receptive and in need of our service while at the same time providing financial support to a cause that we care about. There is no doubt that our relationship with Michigan Radio has nurtured the growth of this practice.
As we expand, adding offices and physicians to serve our patients, we can be confident that our message on Michigan Radio is being heard across the state, in all the areas that we provide service. When we open a new space in a community, the residents there have already heard our message on Michigan Radio, since we have been a long time sponsor.
We expect to continue our mutually favorable relationship with Michigan Radio going forward, as Allergy & Immunology Associates grows to reach and serve the needs of our state’s citizens.
Learn more about becoming a Michigan Radio Sponsor
A Michigan Radio sponsorship will allow your school’s message to reach an audience that is interested in investing in the future of their children.
Because our audience is 58% more likely than the average American to be the parents of children under 6 years old, your message is reaching an audience that is currently on the brink of deciding on the future of their education of their children.
Also, because our audience is 176% more likely to have an individual income of over $150,000, they are financially capable of empowering their children by providing them with a strong education.